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Intentional Wealth Strategies

Wealth managementRIA

Colorado Springs, COCRD 327743Updated

Intentional Wealth Strategies is an investment adviser based in Colorado Springs, CO, registered with the SEC since 2023. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $171 million, as filed on 1 October 2026.

161
Clients
$997K
AUM per individual client
3
Advisory staff
2
Offices
0.90–1.20%
Annual fee

From Form ADV filed 1 October 2026SEC record

Services and clients

Intentional Wealth Strategies provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.

Intentional Wealth Strategies reports 161 clients. They include 109 individual clients and 52 high-net-worth individuals. Of its assets, 100.0% ($171M across 581 accounts) are managed with discretion. It advised 1 client without assets under management last fiscal year.

Clients and assets by client type
Clients161 clients reported
Assets$171M
Client typeClientsAssets
Individuals (other than HNW)68%27%
High-net-worth individuals32%67%
Pension and profit-sharing plansFewer than 5<1%
Charitable organizationsFewer than 5<1%
Corporations and other businessesFewer than 56%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
109
Regulatory AUM
$46.6M
AUM share
27.2%
Avg. per client
$427K
High-net-worth individuals
Clients
52
Regulatory AUM
$114M
AUM share
66.5%
Avg. per client
$2.19M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$500K
AUM share
0.3%
Avg. per client
—
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$634K
AUM share
0.4%
Avg. per client
—
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$9.64M
AUM share
5.6%
Avg. per client
—

Total

Clients
161
Regulatory AUM
$171M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
1
Private funds advised
0
Financial planning clients last fiscal year
101–250

Fees and minimums

Intentional Wealth Strategies charges 0.90%–1.20% a year for its Wealth Management Fees. The fee is billed in advance and is negotiable. The brochure also prices 3 other services, listed under fee details.

Fee details and sources

Other fees

ERISA plan fees
Flat fee up to $20,000 a year, or asset-based fee of 0.25% to 1.20% of included plan assets, based on scope of services.
Estate planning consulting
Fixed fee of $500 to $5,000 depending on complexity, with one-half due on signing.
Financial planning and consulting start-up fee
Fixed start-up fee of $2,000 to $10,000 for financial planning and consulting, negotiable and charged in advance.

Ownership and people

Surf2springs, Inc. owns 50% to 75% of Intentional Wealth Strategies and is in turn owned by Christopher Long (75% or more). The leadership team of Intentional Wealth Strategies includes Chief Compliance Officer Richard Carroll. It has 4 employees, 3 of them in advisory roles.

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Staff

  • 4 employees
  • 3 in advisory functions
  • 3 state-registered reps
  • 2 insurance agents
Who owns the firm
Intentional Wealth Strategies· the adviser
  • Surf2springs, Inc.

    Control person · since March 2024

    Owns 50% to 75% of Intentional Wealth Strategies
    • Christopher Long

      Control person · since March 2024

      Owns 75% or more of Surf2springs, Inc.
  • Lehmann, Inc.

    Control person · since March 2024

    Owns 25% to 50% of Intentional Wealth Strategies
    • Richard Carroll

      Control person · since March 2024

      Owns 75% or more of Lehmann, Inc.

Growth and acquisitions

Intentional Wealth Strategies’ regulatory assets grew from $123M (April 2024) to $171M (October 2026); clients were 161 in both filings and employees rose from 2 to 4.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Oct 2026October 2026$171M16142
Mar 2025March 2025$140M15721
Apr 2024April 2024$123M15921

Offices and registration details

Besides its headquarters, Intentional Wealth Strategies has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.

Listed office addresses by state

Colorado · 1 listed address

  • 1125 Kelly Johnson BLVD., Suite 111, Colorado SpringsHQ

Contact and registration details

Legal name
Intentional Wealth Strategies
Headquarters
1125 Kelly Johnson BLVD., Suite 111, Colorado Springs, CO 80920
SEC file
801-128740
Structure
Colorado LLC
Fiscal year end
December

Custodians

Intentional Wealth Strategies’ named custodian for separately managed accounts is Raymond James ($171M). Intentional Wealth Strategies has custody of $3.03M for 1 clients.

Reported separately managed account assets by custodian

The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.

$171M
named custodians
  • Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $171M100%

Investments and reported holdings

At year end, Intentional Wealth Strategies’ separately managed accounts were mostly in funds (74%) and stocks (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $107M across 68 positions; the largest are Vanguard Index Fds (20.9%), Invesco Exch Traded FD TR II (8.8%) and Touchstone ETF Trust (6.5%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks13%
  • Funds74%
  • Bonds8%
    • Investment grade corporate bonds5%
    • State and local bonds3%
  • Cash7%
Loading reported holdings

Common questions

How many clients does Intentional Wealth Strategies have?

Intentional Wealth Strategies has 161 clients and manages $171 million for them, as of October 2026. They include 109 individual clients and 52 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 October 2026

What services does Intentional Wealth Strategies offer?

Intentional Wealth Strategies provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Intentional Wealth Strategies charge?

Intentional Wealth Strategies charges 0.90%–1.20% a year for its Wealth Management Fees. The fee is billed in advance and is negotiable.

Source: IWS ADV 2A, filed 1 October 2026

Which custodians does Intentional Wealth Strategies use?

Intentional Wealth Strategies’ separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $171M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 October 2026

How many financial advisors does Intentional Wealth Strategies have?

Intentional Wealth Strategies has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Intentional Wealth Strategies invest in?

At the end of its last fiscal year, Intentional Wealth Strategies’ separately managed accounts held 74% registered funds (mutual funds, ETFs, BDCs), 13% exchange-traded equities, 7% cash and equivalents, 5% investment grade corporate bonds and 3% state and local bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Intentional Wealth Strategies?

Intentional Wealth Strategies is owned through holding companies by Richard Carroll and Christopher Long. Its direct owners are Lehmann, Inc. (25% to 50%) and Surf2springs, Inc. (50% to 75%).

Source: Form ADV Part 1A, Schedules A and B, filed 1 October 2026

How does Intentional Wealth Strategies get paid?

Intentional Wealth Strategies is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Intentional Wealth Strategies?

Intentional Wealth Strategies’ main office is at 1125 Kelly Johnson BLVD., Suite 111, Colorado Springs, CO 80920. Its phone number is 719-694-8002. Its website is intentionalwealth.com.

Source: Form ADV Part 1A, Item 1.F, filed 1 October 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 1 October 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IWS ADV 2A, submitted 1 October 2026.
  3. IAPD firm record, CRD 327743.
  4. SEC registered adviser data, annual Form ADV amendments filed 10 April 2024 to 1 October 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 28 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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