Innovative Financial provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 51–100 clients last fiscal year.
Innovative Financial reports 115 clients. They include 61 high-net-worth individuals and 54 individual clients. Of its assets, 100.0% ($105M across 85 accounts) are managed with discretion. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 47% | 26% |
| High-net-worth individuals | 53% | 74% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 54 | $27.6M | 26.2% | $511K |
| High-net-worth individuals | 61 | $77.7M | 73.8% | $1.27M |
| Total | 115 | $105M | 100% | $916K |
- Clients
- 54
- Regulatory AUM
- $27.6M
- AUM share
- 26.2%
- Avg. per client
- $511K
- Clients
- 61
- Regulatory AUM
- $77.7M
- AUM share
- 73.8%
- Avg. per client
- $1.27M
Total
- Clients
- 115
- Regulatory AUM
- $105M
- AUM share
- 100%
- Avg. per client
- $916K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Innovative Financial charges 0.60%–1.00% a year for its Portfolio Management. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $500,000. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$3M | 0.80% |
| $3M and above | 0.60% |
Fee details and sources
Other fees
- Ongoing Financial Planning
- An initial fee of $0 to $5,000, then a quarterly fee of $1,000 to $10,000 based on complexity.
- Project Based Financial Planning
- A fixed fee of $500 to $15,000, agreed before work starts and negotiable.
- Tax Preparation and Tax Planning
- A flat fee starting at $500 for a standard federal and state return; routine returns may be included for clients paying $10,000 or more a year in advisory fees.
Betty Wang owns 75% or more of Innovative Financial. The leadership team of Innovative Financial includes Chief Compliance Officer Betty Wang. It has 3 employees, 1 of them in advisory roles.
Leadership
Betty WangManaging Member & Chief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 1 in advisory functions
- 1 state-registered rep
- 1 soliciting firm
- Owns 75% or more of Innovative Financial, LLC
Betty Wang
Control person · since July 2026
Besides its headquarters, Innovative Financial has 0 offices, with 1 listed address in 1 state.
Colorado · 1 listed address
- 355 South Teller Street, Suite 200, LakewoodHQ
Contact and registration details
- Legal name
- Innovative Financial, LLC
- Headquarters
- 355 South Teller Street, Suite 200, Lakewood, CO 80226
- Website
- innovativefinancial.com
- Phone
- 303-275-7170
- SEC file
- 801-135286
- Structure
- Colorado LLC
- Fiscal year end
- December
Innovative Financial’s named custodian for separately managed accounts is Fidelity ($105M). Innovative Financial does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $105M100%
At year end, Innovative Financial’s separately managed accounts were mostly in funds (97%).
What the accounts hold
- Stocks2%
- Funds97%
- Cash1%
How many clients does Innovative Financial have?
Innovative Financial has 115 clients and manages $105 million for them, as of July 2026. They include 61 high-net-worth individuals and 54 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 July 2026
What services does Innovative Financial offer?
Innovative Financial provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Innovative Financial charge?
Innovative Financial charges 0.60%–1.00% a year for its Portfolio Management. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $500,000.
Source: INNOVATIVE FINANCIAL FORM ADV PART 2, filed 1 July 2026
Which custodians does Innovative Financial use?
Innovative Financial’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $105M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 July 2026
How many financial advisors does Innovative Financial have?
Innovative Financial has 1 investment adviser representative registered with state securities authorities, out of 3 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Innovative Financial invest in?
At the end of its last fiscal year, Innovative Financial’s separately managed accounts held 97% registered funds (mutual funds, ETFs, BDCs), 2% exchange-traded equities and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Innovative Financial have a minimum investment?
Yes, Innovative Financial’s minimum account size for its Portfolio Management is $500K.
Source: INNOVATIVE FINANCIAL FORM ADV PART 2, filed 1 July 2026
Who owns Innovative Financial?
Innovative Financial’s direct owner is Betty Wang (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 1 July 2026
How does Innovative Financial get paid?
Innovative Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Innovative Financial?
Innovative Financial’s main office is at 355 South Teller Street, Suite 200, Lakewood, CO 80226. Its phone number is 303-275-7170. Its website is innovativefinancial.com.