Indie Asset Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, selecting other managers, business succession planning, estate planning, family office services, insurance, philanthropic planning, and tax planning. Financial planning was provided to 26–50 clients last fiscal year. The firm advises 3 private funds.
Indie Asset Partners reports 313 clients. They include 155 individual clients, 147 high-net-worth individuals and 6 pooled investment vehicles. Of its assets, 92.3% ($632M across 756 accounts) are managed with discretion; $52.9M across 8 accounts are not. It advised 4 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 50% | 8% |
| High-net-worth individuals | 47% | 73% |
| Pooled investment vehicles | 2% | 17% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 155 | $53M | 7.7% | $342K |
| High-net-worth individuals | 147 | $501M | 73.1% | $3.41M |
| Pooled investment vehicles | 6 | $117M | 17.1% | $19.5M |
| Charitable organizations | 1 | $302K | 0.0% | $302K |
| Corporations and other businesses | 4 | $14M | 2.0% | $3.5M |
| Total | 313 | $685M | 100% | $2.19M |
- Clients
- 155
- Regulatory AUM
- $53M
- AUM share
- 7.7%
- Avg. per client
- $342K
- Clients
- 147
- Regulatory AUM
- $501M
- AUM share
- 73.1%
- Avg. per client
- $3.41M
- Clients
- 6
- Regulatory AUM
- $117M
- AUM share
- 17.1%
- Avg. per client
- $19.5M
- Clients
- 1
- Regulatory AUM
- $302K
- AUM share
- 0.0%
- Avg. per client
- $302K
- Clients
- 4
- Regulatory AUM
- $14M
- AUM share
- 2.0%
- Avg. per client
- $3.5M
Total
- Clients
- 313
- Regulatory AUM
- $685M
- AUM share
- 100%
- Avg. per client
- $2.19M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 4
- Private funds advised
- 3
- Financial planning clients last fiscal year
- 26–50
Indie Asset Partners charges 0.50%–1.00% a year for its Portfolio Management Fees. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $3,000 annual minimum. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$2.5M | 1.00% |
| $2.5M–$5M | 0.75% |
| $5M–$10M | 0.65% |
| $10M and above | 0.50% |
Fee details and sources
Other fees
- Family office services
- Family office services for clients with at least $5 million under management cost $20,000 for the first 12 months, payable in quarterly installments of $5,000; later fees are set by client needs.
Grady Gaynor owns 50% to 75% of Indie Asset Partners. The leadership team of Indie Asset Partners includes Chief Compliance Officer Donna Dickinson. It has 9 employees, 3 of them in advisory roles.
Leadership
- Donna DickinsonChief Compliance Officer
Grady GaynorMember/CEO
Kevin AlerdingMember
Staff
- 9 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 insurance agents
- Owns 50% to 75% of Indie Asset Partners, LLC
Grady Gaynor
Control person · since April 2010
- Owns 50% to 75% of Indie Asset Partners, LLC
Kevin Alerding
Control person · since February 2018
Indie Asset Partners’ regulatory assets went from $655M (July 2021) to $685M (March 2026); clients were 313 in both filings and employees fell from 13 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $685M | 313 | 9 | 1 |
| May 2025 | $723M | 360 | 9 | 1 |
| March 2024 | $792M | 357 | 9 | 1 |
| June 2023 | $726M | 339 | 14 | 1 |
| April 2022 | $703M | 339 | 13 | 1 |
| July 2021 | $655M | 306 | 13 | 1 |
Besides its headquarters, Indie Asset Partners has 0 offices, with 1 listed address in Indiana.
Indiana · 1 listed address
- 10 East Main Street, Suite 220, CarmelHQ
Contact and registration details
- Legal name
- Indie Asset Partners, LLC
- Headquarters
- 10 East Main Street, Suite 220, Carmel, IN 46032
- Website
- indieasset.com
- Phone
- 317-428-6600
- @1316624
- SEC file
- 801-71728
- Founded
- 2010
- Structure
- Indiana LLC
- Fiscal year end
- December
Indie Asset Partners uses Charles Schwab ($336M) as custodian for its separately managed accounts. Indie Asset Partners has custody of $124M in client assets for 13 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $336M100%
At year end, Indie Asset Partners’ separately managed accounts were largely in funds (34%) and cash (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $104M across 86 positions; the largest are Eli Lilly & CO (11.1%), Apple Inc. (7.6%) and Vanguard Intl Equity Index F (7.3%).
What the accounts hold
- Stocks10%
- Funds34%
- Registered funds23%
- Pooled vehicles11%
- Bonds8%
- State and local bonds6%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- Cash13%
- Other35%
- Real estate, debt instruments, private equity34%
- Derivatives1%
Reported 13F holdings
- $104M
- Reported 13F value
- 86
- Positions
- 48.4%
- In the 10 largest
- +19.0%
- Value vs. prior quarter
- Eli Lilly & CO11.1%
- Apple Inc.7.6%
- Vanguard Intl Equity Index F · Allwrld EX US7.3%
- Pgim ETF TR · Aaa Clo ETF6.1%
- iShares TR · US Aer Def ETF3.2%
- Microsoft Corp.3.0%
- Nvidia Corporation2.8%
- Invesco Exchange Traded FD T · AI And Next Gen2.6%
- Dimensional ETF Trust · Intl Small Cap E2.4%
- SPDR Series Trust · ST Str Sp600sm C2.4%
Together, the ten largest are 48.4% of reported value.
How many clients does Indie Asset Partners have?
Indie Asset Partners has 313 clients and manages $685 million for them, as of March 2026. They include 155 individual clients, 147 high-net-worth individuals and 6 pooled investment vehicles.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 March 2026
What services does Indie Asset Partners offer?
Indie Asset Partners provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, selecting other managers, business succession planning, estate planning, family office services, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Indie Asset Partners charge?
Indie Asset Partners charges 0.50%–1.00% a year for its Portfolio Management Fees. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $3,000 annual minimum.
Source: INDIE ASSET PARTNERS, LLC BROCHURE, filed 19 March 2026
Which custodians does Indie Asset Partners use?
Indie Asset Partners’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $336M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 March 2026
How many financial advisors does Indie Asset Partners have?
Indie Asset Partners has 3 investment adviser representatives registered with state securities authorities, out of 9 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Indie Asset Partners invest in?
At the end of its last fiscal year, Indie Asset Partners’ separately managed accounts held 34% other, 23% registered funds (mutual funds, ETFs, BDCs), 13% cash and equivalents, 11% pooled vehicles (private funds and similar), 10% exchange-traded equities, 6% state and local bonds, 1% U.S. government and agency bonds, 1% investment grade corporate bonds and 1% derivatives. The 34% other category is described as: Real Estate, Debt Instruments, Private Equity. It advises 3 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Indie Asset Partners?
Indie Asset Partners’ direct owners are Grady Gaynor (50% to 75%) and Kevin Alerding (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 19 March 2026
How does Indie Asset Partners get paid?
Indie Asset Partners is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Indie Asset Partners registered with the SEC?
Yes, Indie Asset Partners has been registered with the SEC as an investment adviser since 16 August 2010. Its CRD number is 154503 and its SEC file number is 801-71728.
Source: Form ADV Part 1A, Item 1, filed 19 March 2026; IAPD firm record
How do I contact Indie Asset Partners?
Indie Asset Partners’ main office is at 10 East Main Street, Suite 220, Carmel, IN 46032. Its phone number is 317-428-6600. Its website is indieasset.com.