Howe and Rusling provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, estate planning, insurance, tax planning, and tax preparation. Financial planning was provided to 101–250 clients last fiscal year.
Howe and Rusling reports 1,397 clients. They include 743 individual clients, 608 high-net-worth individuals and 37 charitable organizations. Of its assets, 97.9% ($2.38B across 3,365 accounts) are managed with discretion; $52.2M across 32 accounts are not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 53% | 16% |
| High-net-worth individuals | 44% | 76% |
| Charitable organizations | 3% | 4% |
| Insurance companies | <1% | 3% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 743 | $399M | 16.4% | $537K |
| High-net-worth individuals | 608 | $1.85B | 76.1% | $3.05M |
| Charitable organizations | 37 | $101M | 4.1% | $2.73M |
| Insurance companies | 6 | $75.1M | 3.1% | $12.5M |
| Corporations and other businesses | 3 | $7.69M | 0.3% | $2.56M |
| Total | 1,397 | $2.44B | 100% | $1.74M |
- Clients
- 743
- Regulatory AUM
- $399M
- AUM share
- 16.4%
- Avg. per client
- $537K
- Clients
- 608
- Regulatory AUM
- $1.85B
- AUM share
- 76.1%
- Avg. per client
- $3.05M
- Clients
- 37
- Regulatory AUM
- $101M
- AUM share
- 4.1%
- Avg. per client
- $2.73M
- Clients
- 6
- Regulatory AUM
- $75.1M
- AUM share
- 3.1%
- Avg. per client
- $12.5M
- Clients
- 3
- Regulatory AUM
- $7.69M
- AUM share
- 0.3%
- Avg. per client
- $2.56M
Total
- Clients
- 1,397
- Regulatory AUM
- $2.44B
- AUM share
- 100%
- Avg. per client
- $1.74M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Howe and Rusling charges 0.80%–1.20% a year for its Standard fee schedule for equity and balanced accounts. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $6,000 annual minimum. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.20% |
| $500K–$1M | 1.00% |
| $1M and above | 0.80% |
Fee details and sources
Other fees
- Financial planning
- Initial financial plan for clients with accounts of $150,000 or less is a fixed $3,000, paid $1,500 on signing and $1,500 on delivery; each later update after three months costs $300.
Craig Cairns owns 75% or more of Howe and Rusling. The leadership team of Howe and Rusling includes President Craig Cairns, Chief Investment Officer Brian Lester and Chief Compliance Officer Emily Lambert. It has 26 employees, 17 of them in advisory roles.
Leadership
- Craig CairnsPresident, CEO
- Casey RyanVice President
- Emily LambertChief Compliance Officer, VP Operations
- Brian LesterChief Investment Officer
Investment adviser representatives
10 representatives listed in the SEC register as of 9 October 2026.
- Craig Douglas Cairns
- Jordan Ried Eich
- Matthew Gjevre
- Mary Grace Graniero
- Elizabeth Megan Hutton
- Dylan M. Potter
- Casey D. Ryan
- Sarah Potter Swan
- Ryan C Tomko
- Eric Emerson Udvari
Staff
- 26 employees
- 17 in advisory functions
- 10 state-registered reps
- 5 soliciting firms
- Owns 75% or more of Howe and Rusling, Inc.
Craig Cairns
Control person · since March 2003
- Owns 5% to 10% of Howe and Rusling, Inc.
Casey Ryan
since August 2004
Howe and Rusling’s regulatory assets grew 1.8× from $1.39B (April 2021) to $2.44B (July 2026); clients rose from 901 to 1,397 and employees from 18 to 26.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $2.44B | 1,397 | 26 | 5 |
| May 2025 | $2.03B | 1,240 | 24 | 5 |
| April 2024 | $1.68B | 1,112 | 23 | 5 |
| February 2023 | $1.46B | 1,019 | 24 | 5 |
| February 2022 | $1.47B | 923 | 21 | 3 |
| April 2021 | $1.39B | 901 | 18 | 2 |
Besides its headquarters, Howe and Rusling has 4 offices (2 private residences, listed without an address), with 3 listed addresses in Colorado, Idaho and New York.
Colorado · 1 listed address
- 1155 Kelly Johnson BLVD, Colorado Springs
Idaho · 1 listed address
- 910 Main Street, Boise
New York · 1 listed address
- 165 Culver RD, Suite 100, RochesterHQ
Contact and registration details
- Legal name
- Howe and Rusling, Inc.
- Headquarters
- 165 Culver RD, Suite 100, Rochester, NY 14620
- Website
- howeandrusling.com
- Phone
- 585-325-4140
- @howe-&-rusling-inc.
- SEC file
- 801-294
- Founded
- 1930
- Structure
- New York corporation
- Fiscal year end
- December
Howe and Rusling uses Charles Schwab ($1.31B, 56%) and Fidelity ($1.03B, 44%) as custodians for its separately managed accounts. Howe and Rusling has custody of $533M in client assets for 396 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Orlando, FL · $1.31B56%
- FidelityNational Financial Services LLC · Smithfield, RI · $1.03B44%
At year end, Howe and Rusling’s separately managed accounts were mostly in stocks (67%) and bonds (28%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.72B across 479 positions; the largest are Vanguard Index Fds (4.5%), iShares TR (3.7%) and iShares TR (3.7%).
What the accounts hold
- Stocks67%
- Bonds28%
- Investment grade corporate bonds14%
- U.S. government and agency bonds7%
- State and local bonds7%
- Cash6%
Reported 13F holdings
- $1.72B
- Reported 13F value
- 479
- Positions
- 32.4%
- In the 10 largest
- +12.5%
- Value vs. prior quarter
- Vanguard Index Fds · Total Stk Mkt4.5%
- iShares TR · Core S&P500 ETF3.7%
- iShares TR · Core S&P US Gwt3.7%
- JPMORGAN Chase & CO3.6%
- Broadcom Inc.3.5%
- Vanguard Scottsdale Fds · Int-term Corp.3.2%
- Apple Inc.2.8%
- iShares TR · Core S&P US Vlu2.7%
- iShares TR · Intrm Gov CR ETF2.5%
- Nvidia Corporation2.1%
Together, the ten largest are 32.4% of reported value.
How many clients does Howe and Rusling have?
Howe and Rusling has 1,397 clients and manages $2.44 billion for them, as of July 2026. They include 743 individual clients, 608 high-net-worth individuals and 37 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 July 2026
What services does Howe and Rusling offer?
Howe and Rusling provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, estate planning, insurance, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Howe and Rusling charge?
Howe and Rusling charges 0.80%–1.20% a year for its Standard fee schedule for equity and balanced accounts. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $6,000 annual minimum.
Source: HOWE & RUSLING ADV PART 2 BROCHURE, filed 31 July 2026
Which custodians does Howe and Rusling use?
Howe and Rusling’s separately managed account assets are held at Charles Schwab & Co., Inc. (Orlando, FL), with $1.31B and National Financial Services LLC (Smithfield, RI), with $1.03B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 July 2026
How many financial advisors does Howe and Rusling have?
Howe and Rusling has 10 investment adviser representatives registered with state securities authorities, out of 26 employees, and 17 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Howe and Rusling invest in?
At the end of its last fiscal year, Howe and Rusling’s separately managed accounts held 67% exchange-traded equities, 14% investment grade corporate bonds, 7% U.S. government and agency bonds, 7% state and local bonds and 6% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Howe and Rusling?
Howe and Rusling’s direct owners are Craig Cairns (75% or more) and Casey Ryan (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 31 July 2026
How does Howe and Rusling get paid?
Howe and Rusling is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Howe and Rusling?
Howe and Rusling’s main office is at 165 Culver RD, Suite 100, Rochester, NY 14620. Its phone number is 585-325-4140. Its website is howeandrusling.com.