Hollencrest Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year. The firm advises 3 private funds.
Hollencrest Capital Management reports 477 clients. They include 295 individual clients, 166 high-net-worth individuals and 7 charitable organizations. Of its assets, 52.5% ($1.51B across 915 accounts) are managed with discretion; $1.36B across 432 accounts are not. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 62% | 9% |
| High-net-worth individuals | 35% | 77% |
| Pooled investment vehicles | <1% | 3% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | 1% | 3% |
| Other client typesCorporations and other businesses | 1% | 7% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 295 | $256M | 8.9% | $866K |
| High-net-worth individuals | 166 | $2.21B | 77.2% | $13.3M |
| Pooled investment vehicles | 3 | $75.8M | 2.6% | $25.3M |
| Pension and profit-sharing plans | Fewer than 5 | $24.7M | 0.9% | — |
| Charitable organizations | 7 | $86.5M | 3.0% | $12.4M |
| Corporations and other businesses | 6 | $212M | 7.4% | $35.3M |
| Total | 477 | $2.87B | 100% | — |
- Clients
- 295
- Regulatory AUM
- $256M
- AUM share
- 8.9%
- Avg. per client
- $866K
- Clients
- 166
- Regulatory AUM
- $2.21B
- AUM share
- 77.2%
- Avg. per client
- $13.3M
- Clients
- 3
- Regulatory AUM
- $75.8M
- AUM share
- 2.6%
- Avg. per client
- $25.3M
- Clients
- Fewer than 5
- Regulatory AUM
- $24.7M
- AUM share
- 0.9%
- Avg. per client
- —
- Clients
- 7
- Regulatory AUM
- $86.5M
- AUM share
- 3.0%
- Avg. per client
- $12.4M
- Clients
- 6
- Regulatory AUM
- $212M
- AUM share
- 7.4%
- Avg. per client
- $35.3M
Total
- Clients
- 477
- Regulatory AUM
- $2.87B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 3
- Financial planning clients last fiscal year
- 26–50
Hollencrest Capital Management charges 0.75%–1.50% a year for its Wealth Management Services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$3M | 1.50% |
| $3M–$5M | 1.25% |
| $5M–$10M | 1.00% |
| $10M–$20M | 0.85% |
| $20M and above | 0.75% |
Fee details and sources
Other fees
- Consulting Services
- Consulting fees of 0.35% of assets on the first $50 million and 0.25% above that, or a fixed annual fee typically $100 to $250.
Gregory Pellizzon owns 25% to 50% of Hollencrest Capital Management. Gregory Pellizzon is CEO; the leadership team includes President Cameron Akers. It has 19 employees.
Leadership
- Gregory PellizzonManaging Director, Chief Executive Officer
- Cameron AkersManaging Director, Chief Investment Officer, President
- James KononVice President of Operations, Aml Officer, CISO
- Susan NakamuraManaging Director, Chief
- Peter PellizzonManaging Director, Chief Operations Officer, Portfolio Manager
- Robert WolfordManaging Director, Director of Marketing, Portfolio Manager
Investment adviser representatives
15 representatives listed in the SEC register as of 9 October 2026.
- Cameron Curtis Akers
- Rachel Jean Beier
- Nicholas Gossel Booth
- Edrie Pomperada Dalisay
- Christopher Lee Duong
- Kyle Edward Fincher
- Kelly Hong
- James Konon JR
- Susan Marie Nakamura
- Gregory Paul Pellizzon
- Peter Joseph Pellizzon
- Michelle Elizabeth Petersen
- Wesley William Schuler
- Dale Vaughn Sefarian
- Robert Burr Wolford
Staff
- 19 employees
- 19 in advisory functions
- 16 state-registered reps
- 3 insurance agents
- 1 soliciting firm
- Owns 25% to 50% of Hollencrest Capital Management, LLC
Gregory Pellizzon
Control person · since January 2000
- Owns 25% to 50% of Hollencrest Capital Management, LLC
Robert Wolford
Control person · since January 2000
- Owns 25% to 50% of Hollencrest Capital Management, LLC
Peter Pellizzon
Control person · since September 1998
- Owns 5% to 10% of Hollencrest Capital Management, LLC
HCM Class B Member, LLC
since August 2021
Hollencrest Capital Management’s regulatory assets grew 1.6× from $1.78B (April 2021) to $2.87B (June 2026); clients rose from 330 to 477 and employees from 15 to 19.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $2.87B | 477 | 19 | 1 |
| July 2025 | $2.67B | 489 | 19 | 1 |
| June 2024 | $2.37B | 451 | 19 | 1 |
| March 2023 | $2.05B | 397 | 16 | 1 |
| April 2022 | $2.28B | 369 | 15 | 1 |
| April 2021 | $1.78B | 330 | 15 | 1 |
Besides its headquarters, Hollencrest Capital Management has 0 offices, with 1 listed address in California.
California · 1 listed address
- 100 Bayview Circle, Suite 500, Newport BeachHQ
Other business names
Hollencrest Capital Management has reported 1 other business name to the SEC.
- Hollencrest Capital Management
Contact and registration details
- Legal name
- Hollencrest Capital Management, LLC
- Headquarters
- 100 Bayview Circle, Suite 500, Newport Beach, CA 92660-8903
- Website
- hollencrest.com
- Phone
- 949-737-7700
- @hollencrest-capital-management
- SEC file
- 801-55904
- Structure
- California LLC
- Fiscal year end
- December
Hollencrest Capital Management uses Charles Schwab ($1.62B) as custodian for its separately managed accounts. Hollencrest Capital Management has custody of $2.04B in client assets for 476 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Newport Beach, CA · $1.62B100%
At year end, Hollencrest Capital Management’s separately managed accounts were mostly in stocks (61%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.54B across 1,229 positions; the largest are State Street SPDR S&P 500 ETF (12.2%), Invesco Qqq Trust Series I (6.8%) and FT Vest U.S. Equity Quarterly 2.5 TO 15 Buffer ETF (4.9%).
What the accounts hold
- Stocks61%
- Funds1%
- Bonds5%
- U.S. government and agency bonds3%
- State and local bonds1%
- High-yield corporate bonds1%
- Cash5%
- Other28%
- Primarily direct real estate deals, venture capital, and other private or alternative investments; also tracking some intra-entity loans (i.e. mostly loans among entities under common ownership, per client direction)28%
Reported 13F holdings
- $1.54B
- Reported 13F value
- 1,229
- Positions
- 47.3%
- In the 10 largest
- −43.2%
- Value vs. prior quarter
- State Street SPDR S&P 500 ETFETF12.2%
- Invesco Qqq Trust Series IETF6.8%
- FT Vest U.S. Equity Quarterly 2.5 TO 15 Buffer ETFETF4.9%
- Vanguard S&P 500 ETFETF4.7%
- FT Vest Nasdaq-100 Conservative Buffer ETF - AprilETF4.5%
- State Street Technology Select Sector SPDR ETFETF4.3%
- FT Vest U.S. Equity Moderate Buffer ETF - DecemberETF2.8%
- United Parcel Svcs Inc. CL B2.6%
- FT Vest U.S. Equity Equal Weight Buffer ETF - DecemberETF2.5%
- Abrdn Physical Platinum Shares ETFETF2.1%
Together, the ten largest are 47.3% of reported value.
How many clients does Hollencrest Capital Management have?
Hollencrest Capital Management has 477 clients and manages $2.87 billion for them, as of June 2026. They include 295 individual clients, 166 high-net-worth individuals and 7 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 June 2026
What services does Hollencrest Capital Management offer?
Hollencrest Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Hollencrest Capital Management charge?
Hollencrest Capital Management charges 0.75%–1.50% a year for its Wealth Management Services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Which custodians does Hollencrest Capital Management use?
Hollencrest Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Newport Beach, CA), with $1.62B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 June 2026
How many financial advisors does Hollencrest Capital Management have?
Hollencrest Capital Management has 16 investment adviser representatives registered with state securities authorities, out of 19 employees, and 19 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hollencrest Capital Management invest in?
At the end of its last fiscal year, Hollencrest Capital Management’s separately managed accounts held 61% exchange-traded equities, 28% other, 5% cash and equivalents, 3% U.S. government and agency bonds, 1% state and local bonds, 1% high-yield corporate bonds and 1% registered funds (mutual funds, ETFs, BDCs). The 28% other category is described as: Primarily Direct Real Estate Deals, Venture Capital, and Other Private Or Alternative Investments; Also Tracking Some Intra-Entity Loans (I.e. Mostly Loans Among Entities Under Common Ownership, Per Client Direction). It advises 3 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Hollencrest Capital Management?
Hollencrest Capital Management’s direct owners are Gregory Pellizzon, Robert Wolford, Peter Pellizzon and HCM Class B Member, LLC, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 12 June 2026
How does Hollencrest Capital Management get paid?
Hollencrest Capital Management is paid through a percentage of assets under management, fixed fees, performance-based fees and other compensation. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Hollencrest Capital Management registered with the SEC?
Yes, Hollencrest Capital Management has been registered with the SEC as an investment adviser since 2 October 1998. Its CRD number is 46217 and its SEC file number is 801-55904.
Source: Form ADV Part 1A, Item 1, filed 12 June 2026; IAPD firm record
How do I contact Hollencrest Capital Management?
Hollencrest Capital Management’s main office is at 100 Bayview Circle, Suite 500, Newport Beach, CA 92660-8903. Its phone number is 949-737-7700. Its website is hollencrest.com.