Hoff Brothers provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 101–250 clients last fiscal year.
Hoff Brothers reports 177 clients. They include 124 individual clients, 30 high-net-worth individuals, and 23 pension and profit-sharing plans. Of its assets, 100.0% ($177M across 550 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 70% | 23% |
| High-net-worth individuals | 17% | 44% |
| Pension and profit-sharing plans | 13% | 33% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 124 | $40.5M | 22.8% | $327K |
| High-net-worth individuals | 30 | $78.8M | 44.4% | $2.63M |
| Pension and profit-sharing plans | 23 | $58.2M | 32.8% | $2.53M |
| Total | 177 | $177M | 100% | $1M |
- Clients
- 124
- Regulatory AUM
- $40.5M
- AUM share
- 22.8%
- Avg. per client
- $327K
- Clients
- 30
- Regulatory AUM
- $78.8M
- AUM share
- 44.4%
- Avg. per client
- $2.63M
- Clients
- 23
- Regulatory AUM
- $58.2M
- AUM share
- 32.8%
- Avg. per client
- $2.53M
Total
- Clients
- 177
- Regulatory AUM
- $177M
- AUM share
- 100%
- Avg. per client
- $1M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Hoff Brothers charges 0.15%–1.00% a year for its Portfolio Management Fees. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is a negotiated fixed fee of $2,000 to $10,000 or an hourly fee of $200 to $500, with clients paying portfolio management fees receiving it at no additional charge.
- Pension Consulting Services
- Asset-based pension consulting fees run from 0.50% on the first $2,000,000 down to 0.10% above $25,000,000, negotiable.
Derek Hoff owns 50% to 75% of Hoff Brothers. The leadership team of Hoff Brothers includes Chief Compliance Officer Alexandria Bakka. It has 3 employees.
Leadership
- Alexandria BakkaChief Compliance Officer
- Daniel HoffMember
- Derek HoffManaging Member
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Hoff Brothers, LLC
Derek Hoff
Control person · since November 2016
- Owns 50% to 75% of Hoff Brothers, LLC
Daniel Hoff
Control person · since November 2016
Hoff Brothers’ regulatory assets grew 1.7× from $107M (February 2024) to $177M (May 2026); clients rose from 167 to 177 and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $177M | 177 | 3 | 1 |
| July 2025 | $129M | 167 | 3 | 1 |
| February 2024 | $107M | 167 | 3 | 1 |
Besides its headquarters, Hoff Brothers has 0 offices, with 1 listed address in Wisconsin.
Wisconsin · 1 listed address
- 505 S 24th Ave, Suite 102, WausauHQ
Contact and registration details
- Legal name
- Hoff Brothers, LLC
- Headquarters
- 505 S 24th Ave, Suite 102, Wausau, WI 54401
- Website
- hoffwealth.com
- Phone
- 715-841-0405
- @hoff-private-wealth
- SEC file
- 801-129458
- Structure
- Wisconsin LLC
- Fiscal year end
- December
Hoff Brothers uses Charles Schwab ($37.9M) as custodian for its separately managed accounts. Hoff Brothers does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $37.9M100%
At year end, Hoff Brothers’ separately managed accounts were mostly in funds (97%).
What the accounts hold
- Stocks1%
- Funds97%
- Cash2%
How many clients does Hoff Brothers have?
Hoff Brothers has 177 clients and manages $177 million for them, as of May 2026. They include 124 individual clients, 30 high-net-worth individuals, and 23 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 11 May 2026
What services does Hoff Brothers offer?
Hoff Brothers provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Hoff Brothers charge?
Hoff Brothers charges 0.15%–1.00% a year for its Portfolio Management Fees. The fee is billed in advance and is negotiable.
Source: ADV PART 2A-HOFF BROTHERS, LLC, filed 11 January 2026
Which custodians does Hoff Brothers use?
Hoff Brothers’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $37.9M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 May 2026
How many financial advisors does Hoff Brothers have?
Hoff Brothers has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hoff Brothers invest in?
At the end of its last fiscal year, Hoff Brothers’ separately managed accounts held 97% registered funds (mutual funds, ETFs, BDCs), 2% cash and equivalents and 1% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Hoff Brothers?
Hoff Brothers’ direct owners are Derek Hoff (50% to 75%) and Daniel Hoff (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 11 May 2026
How does Hoff Brothers get paid?
Hoff Brothers is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Hoff Brothers?
Hoff Brothers’ main office is at 505 S 24th Ave, Suite 102, Wausau, WI 54401. Its phone number is 715-841-0405. Its website is hoffwealth.com.