Hillcrest Wealth Advisors - NY provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Hillcrest Wealth Advisors - NY reports 65 clients. They include 56 high-net-worth individuals, 6 individual clients, and 3 corporations and other businesses. Of its assets, 100.0% ($391M across 235 accounts) are managed with discretion. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 9% | <1% |
| High-net-worth individuals | 86% | 99% |
| Corporations and other businesses | 5% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 6 | $2.03M | 0.5% | $338K |
| High-net-worth individuals | 56 | $386M | 98.8% | $6.9M |
| Corporations and other businesses | Fewer than 5 | $2.48M | 0.6% | $827K |
| Total | 65 | $391M | 100% | — |
- Clients
- 6
- Regulatory AUM
- $2.03M
- AUM share
- 0.5%
- Avg. per client
- $338K
- Clients
- 56
- Regulatory AUM
- $386M
- AUM share
- 98.8%
- Avg. per client
- $6.9M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.48M
- AUM share
- 0.6%
- Avg. per client
- $827K
Total
- Clients
- 65
- Regulatory AUM
- $391M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Hillcrest Wealth Advisors - NY charges 0.60%–1.00% a year for its Investment Management. The fee is billed in arrears, is negotiable and requires an account of at least $2,000,000. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Billed hourly at $500 to $600, or as a fixed fee generally from $7,500 to $10,000 a year depending on complexity.
- Held Away Investment Consultation
- Annual fee of 0.30% on the first $5,000,000, 0.25% from $5,000,001 to $10,000,000, and 0.20% above $10,000,000.
- Special Projects, Portfolio Reporting, Evaluation and Monitoring
- Stand-alone services billed at $500 to $600 per hour, payable quarterly.
Danny Yu owns 75% or more of Hillcrest Wealth Advisors - NY. Danny Yu is CEO. It has 2 employees, 1 of them in advisory roles.
Leadership
- Danny YuChief Executive Officer, Chief Compliance Officer
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
- Danny Anthony Yu
Staff
- 2 employees
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Hillcrest Wealth Advisors - NY, LLC
Danny Yu
Control person · since May 2018
Hillcrest Wealth Advisors - NY’s regulatory assets grew from $299M (May 2021) to $391M (May 2026); clients rose from 60 to 65 and employees fell from 4 to 2.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $391M | 65 | 2 | 2 |
| February 2025 | $355M | 64 | 2 | 1 |
| February 2024 | $348M | 65 | 2 | 1 |
| February 2023 | $319M | 68 | 3 | 1 |
| May 2022 | $372M | 69 | 3 | 1 |
| May 2021 | $299M | 60 | 4 | 1 |
Besides its headquarters, Hillcrest Wealth Advisors - NY has 1 office, with 2 listed addresses in New Jersey.
New Jersey · 2 listed addresses
- 101 Crawfords Corner Road, Suite 4116, HolmdelHQ
- 100 Village Court, Hazlet
Contact and registration details
- Legal name
- Hillcrest Wealth Advisors - NY, LLC
- Headquarters
- 101 Crawfords Corner Road, Suite 4116, Holmdel, NJ 07733
- Website
- hcwadvisors.com
- Phone
- 732-837-4455
- SEC file
- 801-71316
- Structure
- New York LLC
- Fiscal year end
- December
Hillcrest Wealth Advisors - NY uses Charles Schwab ($391M) as custodian for its separately managed accounts. Hillcrest Wealth Advisors - NY does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $391M100%
At year end, Hillcrest Wealth Advisors - NY’s separately managed accounts were mostly in stocks (62%) and bonds (18%).
What the accounts hold
- Stocks62%
- Funds8%
- Bonds18%
- Cash12%
How many clients does Hillcrest Wealth Advisors - NY have?
Hillcrest Wealth Advisors - NY has 65 clients and manages $391 million for them, as of May 2026. They include 56 high-net-worth individuals, 6 individual clients, and 3 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 May 2026
What services does Hillcrest Wealth Advisors - NY offer?
Hillcrest Wealth Advisors - NY provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Hillcrest Wealth Advisors - NY charge?
Hillcrest Wealth Advisors - NY charges 0.60%–1.00% a year for its Investment Management. The fee is billed in arrears, is negotiable and requires an account of at least $2,000,000.
Which custodians does Hillcrest Wealth Advisors - NY use?
Hillcrest Wealth Advisors - NY’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $391M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 May 2026
How many financial advisors does Hillcrest Wealth Advisors - NY have?
Hillcrest Wealth Advisors - NY has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hillcrest Wealth Advisors - NY invest in?
At the end of its last fiscal year, Hillcrest Wealth Advisors - NY’s separately managed accounts held 62% exchange-traded equities, 18% state and local bonds, 12% cash and equivalents and 8% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Hillcrest Wealth Advisors - NY have a minimum investment?
Yes, Hillcrest Wealth Advisors - NY’s minimum account size for its Investment Management is $2M.
Who owns Hillcrest Wealth Advisors - NY?
Hillcrest Wealth Advisors - NY’s direct owner is Danny Yu (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 22 May 2026
How does Hillcrest Wealth Advisors - NY get paid?
Hillcrest Wealth Advisors - NY is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Hillcrest Wealth Advisors - NY?
Hillcrest Wealth Advisors - NY’s main office is at 101 Crawfords Corner Road, Suite 4116, Holmdel, NJ 07733. Its phone number is 732-837-4455. Its website is hcwadvisors.com.