Highland Investment Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.
Highland Investment Advisors reports 605 clients. They include 533 individual clients, 60 high-net-worth individuals, and 5 pension and profit-sharing plans. Of its assets, 99.7% ($367M across 1,409 accounts) are managed with discretion; $981K across 3 accounts are not. It advised 65 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 88% | 63% |
| High-net-worth individuals | 10% | 31% |
| Pension and profit-sharing plans | <1% | 5% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 533 | $232M | 63.0% | $435K |
| High-net-worth individuals | 60 | $114M | 31.0% | $1.9M |
| Pension and profit-sharing plans | 5 | $17.3M | 4.7% | $3.47M |
| Charitable organizations | Fewer than 5 | $3.44M | 0.9% | $1.15M |
| Corporations and other businesses | Fewer than 5 | $1.32M | 0.4% | $329K |
| Total | 605 | $368M | 100% | — |
- Clients
- 533
- Regulatory AUM
- $232M
- AUM share
- 63.0%
- Avg. per client
- $435K
- Clients
- 60
- Regulatory AUM
- $114M
- AUM share
- 31.0%
- Avg. per client
- $1.9M
- Clients
- 5
- Regulatory AUM
- $17.3M
- AUM share
- 4.7%
- Avg. per client
- $3.47M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.44M
- AUM share
- 0.9%
- Avg. per client
- $1.15M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.32M
- AUM share
- 0.4%
- Avg. per client
- $329K
Total
- Clients
- 605
- Regulatory AUM
- $368M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 65
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Highland Investment Advisors charges 0.50%–1.25% a year for its Asset Management. Each asset band is charged at its own rate. The fee requires an account of at least $500,000. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$250K | 1.25% |
| $250K–$2.5M | 1.00% |
| $2.5M–$5M | 0.75% |
| $5M and above | 0.50% |
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting fees generally range from $3,500 to $10,000 or more, depending on scope, with a retainer due at signing.
- Subscription-Based Financial Planning
- Subscription-based financial planning is available for a fee starting at $175 a month.
Adam Drake owns 75% or more of Highland Investment Advisors. The leadership team of Highland Investment Advisors includes Chief Compliance Officer Adam Drake. It has 11 employees, 10 of them in advisory roles.
Staff
- 11 employees
- 10 in advisory functions
- 10 state-registered reps
- 2 insurance agents
- 1 soliciting firm
- Owns 75% or more of Highland Investment Advisors LLC
Adam Drake
Control person · since January 2009
Highland Investment Advisors’ regulatory assets grew 3.1× from $118M (March 2021) to $368M (June 2026); clients rose from 295 to 605 and employees from 6 to 11.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $368M | 605 | 11 | 2 |
| Feb 2025February 2025 | $309M | 633 | 11 | 3 |
| Jul 2024July 2024 | $239M | 598 | 11 | 4 |
| Jul 2023July 2023 | $231M | 564 | 8 | 2 |
| Mar 2022March 2022 | $164M | 270 | 6 | 3 |
| Mar 2021March 2021 | $118M | 295 | 6 | 3 |
Besides its headquarters, Highland Investment Advisors has 1 office, with 2 listed addresses across 2 states.
Florida · 1 listed address
- 466 Town Plaza Ave, Ste 330, Ponte VedraHQ
Wisconsin · 1 listed address
- 175 Patrick BLVD., Brookfield
Other business names
Highland Investment Advisors has reported 2 other business names to the SEC.
- Highland Investment Advisors Dba Fund Management
- Highland Investment Advisors Dba Whitman Wealth Management
Contact and registration details
- Legal name
- Highland Investment Advisors LLC
- Headquarters
- 466 Town Plaza Ave, Ste 330, Ponte Vedra, FL 32081
- Phone
- 414-755-2309
- SEC file
- 801-120113
- Structure
- Wisconsin LLC
- Fiscal year end
- December
Highland Investment Advisors’ named custodians for separately managed accounts are Charles Schwab ($298M, 89%) and SEI ($36M, 11%). Highland Investment Advisors does not have custody of client assets.
- SEISEI · Oaks, PA · $36M11%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $298M89%
At year end, Highland Investment Advisors’ separately managed accounts were mostly in funds (76%) and bonds (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $229M across 734 positions; the largest are Dimensional International Core Equity Market ETF (11.4%), Vanguard Morningstar Value ETF (9.4%) and Vanguard Total World Stock ETF (9.3%).
What the accounts hold
- Stocks7%
- Funds76%
- Bonds13%
- U.S. government and agency bonds11%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash4%
How many clients does Highland Investment Advisors have?
Highland Investment Advisors has 605 clients and manages $368 million for them, as of June 2026. They include 533 individual clients, 60 high-net-worth individuals, and 5 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 June 2026
What services does Highland Investment Advisors offer?
Highland Investment Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Highland Investment Advisors charge?
Highland Investment Advisors charges 0.50%–1.25% a year for its Asset Management. Each asset band is charged at its own rate. The fee requires an account of at least $500,000.
Source: HIGHLAND INVESTMENT ADVISORS FORM ADV PARTS 2A & 2B, filed 16 February 2026
Which custodians does Highland Investment Advisors use?
Highland Investment Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $298M and SEI (Oaks, PA), with $36M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 June 2026
How many financial advisors does Highland Investment Advisors have?
Highland Investment Advisors has 10 investment adviser representatives registered with state securities authorities, out of 11 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Highland Investment Advisors invest in?
At the end of its last fiscal year, Highland Investment Advisors’ separately managed accounts held 76% registered funds (mutual funds, ETFs, BDCs), 11% U.S. government and agency bonds, 7% exchange-traded equities, 4% cash and equivalents, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Highland Investment Advisors have a minimum investment?
Yes, Highland Investment Advisors’ minimum account size for its Asset Management is $500K.
Source: HIGHLAND INVESTMENT ADVISORS FORM ADV PARTS 2A & 2B, filed 16 February 2026
Who owns Highland Investment Advisors?
Highland Investment Advisors’ direct owner is Adam Drake (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 June 2026
How does Highland Investment Advisors get paid?
Highland Investment Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Highland Investment Advisors?
Highland Investment Advisors’ main office is at 466 Town Plaza Ave, Ste 330, Ponte Vedra, FL 32081. Its phone number is 414-755-2309. Its website is highlandinvestmentadvisors.com.