Headland Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 1–10 clients last fiscal year.
Headland Capital reports 656 clients. They include 521 individual clients, 116 high-net-worth individuals and 10 charitable organizations. Of its assets, 86.1% ($482M across 1,839 accounts) are managed with discretion; $77.5M across 442 accounts are not. A wrap fee program the firm both sponsors and manages holds $482M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 79% | 35% |
| High-net-worth individuals | 18% | 58% |
| Charitable organizations | 2% | 2% |
| Corporations and other businesses | 1% | 5% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 521 | $198M | 35.4% | $380K |
| High-net-worth individuals | 116 | $323M | 57.8% | $2.79M |
| Charitable organizations | 10 | $10.5M | 1.9% | $1.05M |
| Corporations and other businesses | 9 | $27.5M | 4.9% | $3.06M |
| Total | 656 | $559M | 100% | $853K |
- Clients
- 521
- Regulatory AUM
- $198M
- AUM share
- 35.4%
- Avg. per client
- $380K
- Clients
- 116
- Regulatory AUM
- $323M
- AUM share
- 57.8%
- Avg. per client
- $2.79M
- Clients
- 10
- Regulatory AUM
- $10.5M
- AUM share
- 1.9%
- Avg. per client
- $1.05M
- Clients
- 9
- Regulatory AUM
- $27.5M
- AUM share
- 4.9%
- Avg. per client
- $3.06M
Total
- Clients
- 656
- Regulatory AUM
- $559M
- AUM share
- 100%
- Avg. per client
- $853K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Headland Capital charges 1.50%–1.75% for its Headland Capital Wrap Fee Program. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable.
Fee details and sources
Eric Cox owns 50% to 75% of Headland Capital. The leadership team of Headland Capital includes Chief Compliance Officer Sonia Goforth. It has 19 employees, 12 of them in advisory roles.
Leadership
- Sonia GoforthChief Compliance Officer
- Tyler CornManaging Director
- Eric CoxManaging Director
- David UpchurchManaging Director
Investment adviser representatives
10 representatives listed in the SEC register as of 9 October 2026.
- Tyler Brooks Corn
- Eric Scott Cox
- Morgan T Crawford
- Alexander Michael Day
- Susan Murray Dixson
- Margaret Barnett Emmet
- Matthew J McCloghry
- John Davis Plaugher
- Byron David Stahl
- David Whittle Upchurch
Staff
- 19 employees
- 12 in advisory functions
- 11 state-registered reps
- 14 insurance agents
- Owns 50% to 75% of Headland Capital, LLC
Eric Cox
Control person · since June 2024
- Owns 25% to 50% of Headland Capital, LLC
David Upchurch
Control person · since June 2024
- Owns 25% to 50% of Headland Capital, LLC
Tyler Corn
Control person · since June 2024
Headland Capital’s regulatory assets grew from $403M (July 2025) to $559M (June 2026); clients fell from 1,307 to 656 and employees were 19 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $559M | 656 | 19 | 5 |
| July 2025 | $403M | 1,307 | 19 | 5 |
Besides its headquarters, Headland Capital has 4 offices (1 private residence, listed without an address), with 4 listed addresses in Florida and South Carolina.
Florida · 3 listed addresses
- 4601 Touchton RD, Jacksonville
- 4438 Herschel Street, Jacksonville
- 24 Cathedral Place, St. Augustine
South Carolina · 1 listed address
- 300 West Coleman BLVD., Suite 204, MT. PleasantHQ
Other business names
Headland Capital has reported 3 other business names to the SEC.
- Barnett Wealth Advisors, LLC
- Coastal Wealth Management, LLC
- Upchurch & Corn Advisors, LLC
Contact and registration details
- Legal name
- Headland Capital, LLC
- Headquarters
- 300 West Coleman BLVD., Suite 204, MT. Pleasant, SC 29464
- Website
- headland.capital
- Phone
- 843-388-4300
- SEC file
- 801-130923
- Structure
- Wyoming LLC
- Fiscal year end
- December
Headland Capital uses LPL Financial ($403M) as custodian for its separately managed accounts. Headland Capital has custody of $176M in client assets for 539 clients.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $403M100%
At year end, Headland Capital’s separately managed accounts were mostly in funds (55%) and stocks (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $406M across 64 positions; the largest are State Street SPDR S&P 500 ETF (21.9%), Progressive Corp. (11.0%) and State Street SPDR Portfolio Developed World Ex-us ETF (7.7%).
What the accounts hold
- Stocks29%
- Funds55%
- Cash9%
- Other7%
- 529 plans, annuity subaccounts, other individual investment categories that do not equal 1%7%
Reported 13F holdings
- $406M
- Reported 13F value
- 64
- Positions
- 76.6%
- In the 10 largest
- +14.3%
- Value vs. prior quarter
- State Street SPDR S&P 500 ETFETF21.9%
- Progressive Corp.11.0%
- State Street SPDR Portfolio Developed World Ex-us ETFETF7.7%
- GE Vernova Inc.7.4%
- iShares Core S&P 500 ETFETF6.2%
- Invesco Bulletshares 2031 Corporate Bond ETFETF5.3%
- Taiwan Semiconductor Manufact Sponsored ADS · ADR5.0%
- Invesco Bulletshares 2029 Corporate Bond ETFETF4.7%
- Wisdomtree Floating Rate Treasury FundETF3.8%
- Invesco S&P 500 Quality ETFETF3.6%
Together, the ten largest are 76.6% of reported value.
How many clients does Headland Capital have?
Headland Capital has 656 clients and manages $559 million for them, as of June 2026. They include 521 individual clients, 116 high-net-worth individuals and 10 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 June 2026
What services does Headland Capital offer?
Headland Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Headland Capital charge?
Headland Capital charges 1.50%–1.75% for its Headland Capital Wrap Fee Program. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable.
Source: HEADLAND CAPITAL, LLC ADV PART 2A WRAP, filed 1 June 2026
Which custodians does Headland Capital use?
Headland Capital’s separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $403M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 June 2026
How many financial advisors does Headland Capital have?
Headland Capital has 11 investment adviser representatives registered with state securities authorities, out of 19 employees, and 12 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 14 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Headland Capital invest in?
At the end of its last fiscal year, Headland Capital’s separately managed accounts held 55% registered funds (mutual funds, ETFs, BDCs), 29% exchange-traded equities, 9% cash and equivalents and 7% other. The 7% other category is described as: 529 Plans, Annuity Subaccounts, Other Individual Investment Categories That Do Not Equal 1%.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Headland Capital?
Headland Capital’s direct owners are Eric Cox (50% to 75%), David Upchurch (25% to 50%) and Tyler Corn (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 June 2026
How does Headland Capital get paid?
Headland Capital is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Headland Capital?
Headland Capital’s main office is at 300 West Coleman BLVD., Suite 204, MT. Pleasant, SC 29464. Its phone number is 843-388-4300. Its website is headland.capital.