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Gregory J. Schwartz &

SEC-registered adviser since 2004Bloomfield Hills, MICRD 7294

1,737
Clients
23
Advisory staff

From Form ADV filed 30 March 2026 · data retrieved 15 October 2026SEC record

Gregory J. Schwartz & is an investment adviser headquartered in Bloomfield Hills, Michigan, and registered with the SEC since 2004. Its clients include pension and profit-sharing plans, high-net-worth individuals, and other individuals. High-net-worth individuals account for 14% of its regulatory assets under management.

Its services include financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, publishing newsletters, and educational seminars. Fee arrangements include a percentage of assets under management, hourly charges and fixed fees.

Clients

Gregory J. Schwartz & serves 1,737 clients, 637 of them high-net-worth individuals. The average client has about $6 million with the firm, and high-net-worth clients hold 14% of its $10.5 billion in assets.

Regulatory assets by client type
  • Individuals765 clients6%
  • High-net-worth individuals637 clients14%
  • Pension and profit-sharing plans193 clients75%
  • Corporations and other businesses83 clients4%
  • OtherCharitable organizations, State or municipal government entities1%
Show client breakdown
Individuals (other than HNW)
Clients
765
Regulatory AUM
$598,499,467
Share
5.7%
Avg. per client
$782K
High-net-worth individuals
Clients
637
Regulatory AUM
$1,451,644,703
Share
13.8%
Avg. per client
$2.28M
Pension and profit-sharing plans
Clients
193
Regulatory AUM
$7,864,975,586
Share
75.0%
Avg. per client
$40.8M
Charitable organizations
Clients
57
Regulatory AUM
$103,564,909
Share
1.0%
Avg. per client
$1.82M
State or municipal government entities
Clients
2
Regulatory AUM
$19,500,000
Share
0.2%
Avg. per client
$9.75M
Corporations and other businesses
Clients
83
Regulatory AUM
$451,274,902
Share
4.3%
Avg. per client
$5.44M

Total

Clients
1,737
Regulatory AUM
$10,489,459,567
Share
100%
Avg. per client
$6.04M

What it does

Gregory J. Schwartz & provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, publishing newsletters and educational seminars. It is paid through a percentage of assets, hourly charges and fixed fees.

Gregory J. Schwartz & provided financial planning to 2,000 clients last fiscal year and advises no private funds.

1.7% of assets ($180.6M across 18 accounts) are managed with discretion; $10.31B across 1,719 accounts are not. 0% of clients are outside the U.S., and 0 clients received advice without assets under management last fiscal year.

What the accounts hold

Separately managed account assets by class, year end
  • Stocks5%
  • Funds93%
  • Bonds1%
  • Cash1%

Custodians

Gregory J. Schwartz &’s client accounts are held mainly at Fidelity, with 35% of managed assets, and RBC Capital Markets, with 23%. Gregory J. Schwartz & has custody of client assets.

Managed account assets by custodian
  • RBC Capital MarketsRBC Capital Markets, LLC · Minneapolis, MN · $2.40B23%
  • FidelityFidelity Management Trust Company · Covington, KY · $3.70B35%
  • EmpowerEmpower · Denver, CO · $1.60B15%
  • All other custodians$2.79B27%

Ownership and leadership

Who owns the firm
Gregory J. Schwartz & Co., Inc.· the adviser
  • Gregory John JR Schwartz

    Control person · since May 2000

    Owns 10% to 25% of Gregory J. Schwartz & Co., Inc.
  • Edward Augustine Schwartz

    Control person · since August 2001

    Owns 10% to 25% of Gregory J. Schwartz & Co., Inc.
  • Walter George Schwartz

    Control person · since August 2001

    Owns 10% to 25% of Gregory J. Schwartz & Co., Inc.
  • Joseph Emmet Schwartz

    Control person · since March 1992

    Owns 10% to 25% of Gregory J. Schwartz & Co., Inc.
  • Peter Francis Schwartz

    Control person · since August 2001

    Owns 10% to 25% of Gregory J. Schwartz & Co., Inc.

Leadership

  • Gregory John JR Schwartz
    Vice-President
  • Walter George Schwartz
    Vice-President
  • Edward Augustine Schwartz
    President/CEO
  • Peter Francis Schwartz
    Vice-President
  • Laura Lea Powers
    CFO, CCO, FINOP
  • Gregory John Schwartz
    Chairman of the Board
  • Joseph Emmet Schwartz
    Treasurer/Secretary

Staff

  • 30 employees
  • 23 in advisory functions
  • 23 state-registered reps
  • 28 broker-dealer reps
  • 9 insurance agents
  • 1 soliciting firm

Fees

Gregory J. Schwartz & is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees).

Gregory J. Schwartz &’s fee rates are not included in this profile. Find its brochure on the SEC’s site.

Offices and registrations

Besides its headquarters, Gregory J. Schwartz & has 1 office, with 2 listed addresses across 2 states.

Listed office addresses by state

Michigan · 1 listed address

  • 3707 W. Maple RD, Ste 201, Bloomfield HillsHQ

Other business names

Gregory J. Schwartz & has reported 1 other business name to the SEC.

  • Schwartz & Co.

Registration details

Legal name
Gregory J. Schwartz & Co., Inc.
Headquarters
3707 W. Maple RD, Ste 201, Bloomfield Hills, MI 48301
Website
Not reported
SEC file
801-62856
Structure
Michigan corporation
Fiscal year end
December

This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov

Common questions

How many clients does Gregory J. Schwartz & have?

Gregory J. Schwartz & has 1,737 clients and manages $10.5 billion for them, as of March 2026. They include 765 other individuals, 637 high-net-worth individuals and 193 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026

What services does Gregory J. Schwartz & offer?

Gregory J. Schwartz & provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, publishing newsletters and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Gregory J. Schwartz & use?

Gregory J. Schwartz &’s separately managed account assets are held at Fidelity Management Trust Company (Covington, KY), with $3,700,000,000, RBC Capital Markets, LLC (Minneapolis, MN), with $2,398,409,077 and Empower (Denver, CO), with $1,600,000,000. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026

How many financial advisors does Gregory J. Schwartz & have?

Gregory J. Schwartz & has 23 investment adviser representatives registered with state securities authorities, out of 30 employees, and 23 perform investment advisory functions. 28 are registered representatives of a broker-dealer and 9 are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Gregory J. Schwartz & invest in?

At the end of its last fiscal year, Gregory J. Schwartz &’s separately managed accounts held 93% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities, 1% U.S. government and agency bonds and 1% cash and equivalents. It advises no private funds of its own.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Gregory J. Schwartz &?

Gregory J. Schwartz &’s direct owners are Gregory John JR Schwartz, Edward Augustine Schwartz, Walter George Schwartz, Joseph Emmet Schwartz and Peter Francis Schwartz, each holding 25% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026

How does Gregory J. Schwartz & get paid?

Gregory J. Schwartz & is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Sources

  1. Form ADV Part 1A, amendment filed 30 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 7294.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since.

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This profile is compiled from public regulatory filings and is provided for informational purposes only. Niva Wealth is not affiliated with Gregory J. Schwartz & Co., Inc. and makes no representation about the quality of its services. Figures reflect the filing dates shown and may have changed. Ownership percentages are the bands reported to the SEC, not exact figures.