Greenwood Gearhart provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, selecting other managers, estate planning, family office services, insurance, and tax planning. Financial planning was provided to 251–500 clients last fiscal year. The firm advises 1 private fund.
Greenwood Gearhart reports 1,101 clients. They include 568 individual clients, 483 high-net-worth individuals, and 30 pension and profit-sharing plans. Of its assets, 100.0% ($1.97B across 3,101 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 52% | 11% |
| High-net-worth individuals | 44% | 84% |
| Pooled investment vehicles | <1% | <1% |
| Pension and profit-sharing plans | 3% | 4% |
| Charitable organizations | 1% | 1% |
| Other client typesOther investment advisers; Corporations and other businesses | Not reported | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 568 | $211M | 10.7% | $372K |
| High-net-worth individuals | 483 | $1.65B | 83.5% | $3.41M |
| Pooled investment vehicles | 4 | $5.49M | 0.3% | $1.37M |
| Pension and profit-sharing plans | 30 | $80.8M | 4.1% | $2.69M |
| Charitable organizations | 16 | $27.1M | 1.4% | $1.7M |
| Other investment advisers | Fewer than 5 | $170K | 0.0% | — |
| Corporations and other businesses | Fewer than 5 | $208K | 0.0% | — |
| Total | 1,101 | $1.97B | 100% | — |
- Clients
- 568
- Regulatory AUM
- $211M
- AUM share
- 10.7%
- Avg. per client
- $372K
- Clients
- 483
- Regulatory AUM
- $1.65B
- AUM share
- 83.5%
- Avg. per client
- $3.41M
- Clients
- 4
- Regulatory AUM
- $5.49M
- AUM share
- 0.3%
- Avg. per client
- $1.37M
- Clients
- 30
- Regulatory AUM
- $80.8M
- AUM share
- 4.1%
- Avg. per client
- $2.69M
- Clients
- 16
- Regulatory AUM
- $27.1M
- AUM share
- 1.4%
- Avg. per client
- $1.7M
- Clients
- Fewer than 5
- Regulatory AUM
- $170K
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $208K
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 1,101
- Regulatory AUM
- $1.97B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 251–500
Greenwood Gearhart charges 0.25%–1.00% a year for its Investment Advisory Services. Each asset band is charged at its own rate. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$10M | 0.75% |
| $10M–$20M | 0.50% |
| $20M and above | 0.25% |
Fee details and sources
Other fees
- Family Office Services
- Family Office Services fees are negotiable and may be based on a percentage of the client's net worth, a recurring quarterly fixed fee payable in advance, or a combination of these.
GG RIA Holdco, LLC owns 75% or more of Greenwood Gearhart and is in turn owned by Gearhart Newco, Inc. (50–75%) and CWC Ozark Investor, LLC (25–50%). George Gearhart is CEO; the leadership team includes President Lisa Brown and Chief Operating Officer Donald Epp. It has 26 employees, 14 of them in advisory roles.
Leadership
- George GearhartChief Executive Officer
- Lisa BrownPresident and Chief Compliance Officer
- Donald EppChief Operating Officer
Investment adviser representatives
21 representatives listed in the SEC register as of 9 October 2026.
- Damon Allen Akin
- Shawn Scott Alaniz
- Janet Denise Anderson
- Jacob Christopher Berta
- Madison Virginia Blalock
- Lisa Ann Brown
- Lindsey Charles
- Jon Madison Fagg II
- Corbin Carlisle Foster
- George Brockmann Gearhart
- Christopher Hardy
- Corbin P Harris
- Avery Jacobs
- Johann Kasper Komander
- Heather Shiree Kuester
- Mason Storey Lane
- Ellen Maxine Masters
- Jett T Moore
- Ann Catherine Parette
- William Heard Stoddard
- Austin M Wagstaff
Staff
- 26 employees
- 14 in advisory functions
- 14 state-registered reps
- Owns 75% or more of Greenwood Gearhart, LLC
GG RIA Holdco, LLC
Control person · since November 2025
- Owns 50% to 75% of GG RIA Holdco, LLC
Gearhart Newco, Inc.
Control person · since November 2025
- Owns 75% or more of Gearhart Newco, Inc.
Gearhart Family Trust
Control person · since November 2025
George Gearhart
Trustee · Control person · since June 2019
Lindsey Gearhart
Trustee · Control person · since June 2019
- Owns 25% to 50% of GG RIA Holdco, LLC
CWC Ozark Investor, LLC
since November 2025
- Owns 75% or more of CWC Ozark Investor, LLC
Constellation Wealth Capital Fund II, LP
Control person · since November 2025
Constellation Wealth Capital Fund II GP, LLC
General partner · Control person · since April 2023
Greenwood Gearhart’s regulatory assets grew 3.3× from $604M (June 2021) to $1.97B (July 2026); clients rose from 637 to 1,101 and employees from 11 to 26. In 2024, Boston Mountain Money Management ($196M in its last filing) joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $1.97B | 1,101 | 26 | 3 |
| March 2025 | $1.64B | 1,036 | 23 | 2 |
| July 2024 | $1.11B | 871 | 15 | 2 |
| April 2023 | $878M | 794 | 16 | 2 |
| March 2022 | $844M | 723 | 12 | 2 |
| June 2021 | $604M | 637 | 11 | 2 |
Firms that joined
20241 joined
- Boston Mountain Money ManagementLast filed AUM $196M
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Greenwood Gearhart has 2 offices, with 3 listed addresses in Arkansas.
Arkansas · 3 listed addresses
- 26 E Center St, FayettevilleHQ
- 4100 South Grand Avenue, Rogers
- 240 S Main St, Bentonville
Contact and registration details
- Legal name
- Greenwood Gearhart, LLC
- Headquarters
- 26 E Center St, Fayetteville, AR 72701-4278
- Website
- greenwoodgearhart.com
- Phone
- 479-521-5353
- @greenwoodgearhart
- SEC file
- 801-17703
- Founded
- 1982
- Structure
- Delaware LLC
- Fiscal year end
- December
Greenwood Gearhart uses Charles Schwab ($1.96B) as custodian for its separately managed accounts. Greenwood Gearhart has custody of $1.21B in client assets for 576 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.96B100%
At year end, Greenwood Gearhart’s separately managed accounts were mostly in stocks (78%) and funds (17%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2.15B across 168 positions; the largest are Vanguard Index Fds (9.2%), Vanguard Star Fds (5.9%) and Schwab Strategic TR (5.1%).
What the accounts hold
- Stocks78%
- Funds17%
- Cash5%
Reported 13F holdings
- $2.15B
- Reported 13F value
- 168
- Positions
- 46.0%
- In the 10 largest
- +16.2%
- Value vs. prior quarter
- Vanguard Index Fds · S&P 500 ETF Shs9.2%
- Vanguard Star Fds · VG TL Intl Stk F5.9%
- Schwab Strategic TR · US Lrg Cap ETF5.1%
- iShares TR · Ishs 5-10yr Invt4.5%
- J P Morgan Exchange Traded F · Ultra Shrt ETF4.3%
- iShares TR · 7-10 YR Trsy BD3.8%
- Select Sector SPDR TR · ST Str Care ETF3.5%
- iShares TR · iShares Semicdtr3.5%
- Apple Inc.3.2%
- Invesco Qqq TR · Unit Ser 13.1%
Together, the ten largest are 46.0% of reported value.
How many clients does Greenwood Gearhart have?
Greenwood Gearhart has 1,101 clients and manages $1.97 billion for them, as of July 2026. They include 568 individual clients, 483 high-net-worth individuals, and 30 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 July 2026
What services does Greenwood Gearhart offer?
Greenwood Gearhart provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, selecting other managers, estate planning, family office services, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Greenwood Gearhart charge?
Greenwood Gearhart charges 0.25%–1.00% a year for its Investment Advisory Services. Each asset band is charged at its own rate.
Which custodians does Greenwood Gearhart use?
Greenwood Gearhart’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $1.96B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 July 2026
How many financial advisors does Greenwood Gearhart have?
Greenwood Gearhart has 14 investment adviser representatives registered with state securities authorities, out of 26 employees, and 14 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Greenwood Gearhart invest in?
At the end of its last fiscal year, Greenwood Gearhart’s separately managed accounts held 78% exchange-traded equities, 17% registered funds (mutual funds, ETFs, BDCs) and 5% cash and equivalents. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Greenwood Gearhart?
Greenwood Gearhart’s direct owner is GG RIA Holdco, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 24 July 2026
How does Greenwood Gearhart get paid?
Greenwood Gearhart is paid through a percentage of assets under management, fixed fees, performance-based fees and other compensation. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Greenwood Gearhart registered with the SEC?
Yes, Greenwood Gearhart has been registered with the SEC as an investment adviser since 30 September 1982. Its CRD number is 110379 and its SEC file number is 801-17703.
Source: Form ADV Part 1A, Item 1, filed 24 July 2026; IAPD firm record
How do I contact Greenwood Gearhart?
Greenwood Gearhart’s main office is at 26 E Center St, Fayetteville, AR 72701-4278. Its phone number is 479-521-5353. Its website is greenwoodgearhart.com.