GreenLake Asset Management provides portfolio management for pooled vehicles. The firm advises 1 private fund.
GreenLake Asset Management reports 3 pooled investment vehicles. These counts refer to investment vehicles, rather than the individual investors in them. Of its assets, 100.0% ($1.08B across 3 accounts) are managed with discretion. Of its clients, 33% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Pooled investment vehicles | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Pooled investment vehicles | 3 | $1.08B | 100.0% | $359M |
| Total | 3 | $1.08B | 100% | $359M |
- Clients
- 3
- Regulatory AUM
- $1.08B
- AUM share
- 100.0%
- Avg. per client
- $359M
Total
- Clients
- 3
- Regulatory AUM
- $1.08B
- AUM share
- 100%
- Avg. per client
- $359M
- Clients outside the U.S.
- 33%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 1
GreenLake Asset Management is paid through a percentage of assets under management and performance-based fees; its fees and minimums are set out in its brochures on the SEC website.
Grun Assets LLC owns 75% or more of GreenLake Asset Management and is in turn owned by Centro Partners LLC (50–75%) and Ethli Partners, LLC (25–50%). The leadership team of GreenLake Asset Management includes Chief Financial Officer Amy Bertolini and Chief Compliance Officer David Park. It has 20 employees, 9 of them in advisory roles.
Staff
- 20 employees
- 9 in advisory functions
- Owns 75% or more of Greenlake Asset Management LLC
Grun Assets LLC
Control person · since June 2018
- Owns 50% to 75% of Grun Assets LLC
Centro Partners LLC
Control person · since June 2018
- Owns 75% or more of Centro Partners LLC
Peter Chang
Control person · since June 2018
- Owns 25% to 50% of Grun Assets LLC
Ethli Partners, LLC
Control person · since January 2024
- Owns 75% or more of Ethli Partners, LLC
David Park
Control person · since January 2024
GreenLake Asset Management’s regulatory assets grew 3.0× from $362M (March 2021) to $1.08B (March 2026); clients were 3 in both filings and employees rose from 12 to 20.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $1.08B | 3 | 20 | 2 |
| Mar 2025March 2025 | $980M | 3 | 19 | 2 |
| Mar 2024March 2024 | $843M | 3 | 18 | 2 |
| Mar 2023March 2023 | $679M | 3 | 16 | 1 |
| Mar 2022March 2022 | $462M | 3 | 16 | 1 |
| Mar 2021March 2021 | $362M | 3 | 12 | 1 |
Besides its headquarters, GreenLake Asset Management has 1 office, with 2 listed addresses across 2 states.
California · 1 listed address
- 1416 El Centro St #200, South PasadenaHQ
New York · 1 listed address
- 261 Madison Ave, New York
Contact and registration details
- Legal name
- Greenlake Asset Management LLC
- Headquarters
- 1416 El Centro St #200, South Pasadena, CA 91030
- Website
- greenlakefund.com
- Phone
- 626-529-1080
- @greenlake-asset-management-llc
- SEC file
- 801-113768
- Structure
- California LLC
- Fiscal year end
- December
GreenLake Asset Management has custody of $1.08B for 3 clients.
How many clients does GreenLake Asset Management have?
GreenLake Asset Management has 3 clients and manages $1.08 billion for them, as of March 2026. They include 3 pooled investment vehicles.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does GreenLake Asset Management offer?
GreenLake Asset Management provides portfolio management for pooled vehicles.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How many financial advisors does GreenLake Asset Management have?
GreenLake Asset Management has 0 investment adviser representatives registered with state securities authorities, out of 20 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
Who owns GreenLake Asset Management?
GreenLake Asset Management is owned through a chain of holding companies by Peter Chang and David Park. Its direct owner is Grun Assets LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does GreenLake Asset Management get paid?
GreenLake Asset Management is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact GreenLake Asset Management?
GreenLake Asset Management’s main office is at 1416 El Centro St #200, South Pasadena, CA 91030. Its phone number is 626-529-1080. Its website is greenlakefund.com.