{"url":"https://nivawealth.com/firms/greenlake-asset-management-221528","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/221528","regulatoryAum":1077290112,"crd":"221528","history":[{"filedOn":"2021-03-31","regulatoryAum":362409708,"clients":3,"employees":12,"offices":1},{"filedOn":"2022-03-31","regulatoryAum":461999876,"clients":3,"employees":16,"offices":1},{"filedOn":"2023-03-29","regulatoryAum":679423126,"clients":3,"employees":16,"offices":1},{"filedOn":"2024-03-28","regulatoryAum":843353211,"clients":3,"employees":18,"offices":2},{"filedOn":"2025-03-28","regulatoryAum":980426392,"clients":3,"employees":19,"offices":2},{"filedOn":"2026-03-31","regulatoryAum":1077290112,"clients":3,"employees":20,"offices":2}],"secFileNumber":"801-113768","legalName":"Greenlake Asset Management LLC","displayName":"GreenLake Asset Management","slug":"greenlake-asset-management-221528","website":"https://greenlakefund.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/221528/56add9d20489cb4e-r1.webp","tone":"light","width":711,"height":200,"sourceUrl":"https://greenlakefund.com/","sourceLabel":"Greenlake Asset Management LLC, website"},"classification":{"segment":"private_funds","segmentLabel":"Private funds","type":"private_fund_manager","typeLabel":null,"feeDisclosure":"payment_only"},"linkedinUrl":"https://www.linkedin.com/company/greenlake-asset-management-llc/","founded":null,"organization":"California limited liability company","fiscalYearEnd":"December","headquarters":{"street":"1416 El Centro St #200","city":"South Pasadena","state":"CA","stateName":"California","country":"United States","postalCode":"91030"},"tradeNames":[],"registration":{"secApproved":"30 July 2018","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":null,"staff":{"employees":20,"advisory":9,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":1077290112,"discretionary":1077290112,"discretionaryAccounts":3,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":33,"nonAumClients":0},"clientTypes":[{"label":"Pooled investment vehicles","clients":3,"regulatoryAum":1077290112}],"feePrograms":[],"brochureCoverage":{"scope":"known_documents","status":"not_processed","checkedAt":null,"documents":[]},"custodians":[],"custodyNote":"GreenLake Asset Management has custody of $1.08B in client assets for 3 clients.","otherCustodians":[],"leadership":[{"name":"Amy Bertolini","title":"Chief Financial Officer","crd":"7895006"},{"name":"David Park","title":"Principal, Head of Investor Relations, Chief Compliance Officer","crd":"4740912"},{"name":"Peter Chang","title":"Managing Principal","crd":"2938807"},{"name":"Paul Diamond","title":"COO","crd":"6889142"}],"ownership":[{"label":"Grun Assets LLC","detail":"Owner in the 75% or more ownership band and a control person, since June 2018."},{"label":"Peter Chang","detail":"Indirect owner: a owner of Centro Partners LLC in the 75% or more band and a control person, since June 2018.","parent":"Centro Partners LLC"},{"label":"Centro Partners LLC","detail":"Indirect owner: a owner of Grun Assets LLC in the 50% to 75% band and a control person, since June 2018.","parent":"Grun Assets LLC"},{"label":"Ethli Partners, LLC","detail":"Indirect owner: a owner of Grun Assets LLC in the 25% to 50% band and a control person, since January 2024.","parent":"Grun Assets LLC"},{"label":"David Park","detail":"Indirect owner: a owner of Ethli Partners, LLC in the 75% or more band and a control person, since January 2024.","parent":"Ethli Partners, LLC"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":0},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"1416 El Centro St #200","city":"South Pasadena","headquarters":true}]},{"state":"New York","offices":1,"addresses":[{"street":"261 Madison Ave","city":"New York"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"626-529-1080","stateRegisteredReps":0,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Performance-based fees"],"activities":["Portfolio management for pooled investment vehicles (other than investment companies)"],"financialPlanningClients":null,"assetMix":[],"privateFunds":1},"sources":{"adv1FilingDate":"31 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/221528/PDF/221528.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-21","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does GreenLake Asset Management have?","answer":"GreenLake Asset Management has 3 clients and manages $1.08 billion for them, as of March 2026. They include 3 pooled investment vehicles.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does GreenLake Asset Management offer?","answer":"GreenLake Asset Management provides portfolio management for pooled vehicles.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How many financial advisors does GreenLake Asset Management have?","answer":"GreenLake Asset Management has 0 investment adviser representatives registered with state securities authorities, out of 20 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns GreenLake Asset Management?","answer":"GreenLake Asset Management is owned through a chain of holding companies by Peter Chang and David Park. Its direct owner is Grun Assets LLC (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does GreenLake Asset Management get paid?","answer":"GreenLake Asset Management is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact GreenLake Asset Management?","answer":"GreenLake Asset Management’s main office is at 1416 El Centro St #200, South Pasadena, CA 91030. Its phone number is 626-529-1080. Its website is greenlakefund.com.","source":"Form ADV Part 1A, Item 1.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}