Gould Asset Management provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 26–50 clients last fiscal year.
Gould Asset Management reports 363 clients. They include 229 high-net-worth individuals, 120 individual clients and 14 charitable organizations. Of its assets, 96.2% ($995M across 565 accounts) are managed with discretion; $39.5M across 79 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 33% | 7% |
| High-net-worth individuals | 63% | 89% |
| Charitable organizations | 4% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 120 | $77.5M | 7.5% | $646K |
| High-net-worth individuals | 229 | $917M | 88.6% | $4M |
| Charitable organizations | 14 | $40.3M | 3.9% | $2.88M |
| Total | 363 | $1.03B | 100% | $2.85M |
- Clients
- 120
- Regulatory AUM
- $77.5M
- AUM share
- 7.5%
- Avg. per client
- $646K
- Clients
- 229
- Regulatory AUM
- $917M
- AUM share
- 88.6%
- Avg. per client
- $4M
- Clients
- 14
- Regulatory AUM
- $40.3M
- AUM share
- 3.9%
- Avg. per client
- $2.88M
Total
- Clients
- 363
- Regulatory AUM
- $1.03B
- AUM share
- 100%
- Avg. per client
- $2.85M
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Gould Asset Management is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and performance-based fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Personal Financial and Investment Consulting
- Consulting is generally billed at up to $500 an hour, with the rate set per project; Gould may change its hourly rate on prior written notice.
Donald Gould owns 25% to 50% of Gould Asset Management. The leadership team of Gould Asset Management includes President Donald Gould and Chief Compliance Officer Thomas Carr. It has 15 employees, 9 of them in advisory roles.
Leadership
- Donald GouldPresident, Chief Investment Officer
- Thomas CarrChief Compliance Officer, Senior Portfolio Manager
- Derek BaldwinSenior Portfolio Manager
- Paul GoldensohnMember
- Scott SmithSenior Portfolio Manager
- John DebiaseSenior Portfolio Manager
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
- Derek Matthew Baldwin
- Thomas Keylon Carr JR
- Jezmier Cornejo
- John Joseph Debiase III
- Paul Mathias Goldensohn
- Donald Paul Gould
- John Matthew Heitkemper
- Serena C Lam
- Scott Bradley Smith
Staff
- 15 employees
- 9 in advisory functions
- 9 state-registered reps
- 6 soliciting firms
- Owns 25% to 50% of Gould Asset Management LLC
Donald Gould
Control person · since April 1999
- Owns 25% to 50% of Gould Asset Management LLC
Bridgeport Financial Solutions
since May 2022
- Owns 5% to 10% of Gould Asset Management LLC
Paul Goldensohn
since April 1999
- Owns 5% to 10% of Gould Asset Management LLC
Thomas Carr
since July 2020
- Owns 5% to 10% of Gould Asset Management LLC
Scott Smith
since June 2016
- Owns 5% to 10% of Gould Asset Management LLC
John Debiase
since June 2016
Gould Asset Management’s regulatory assets grew 1.5× from $689M (March 2021) to $1.03B (April 2026); clients rose from 306 to 363 and employees from 12 to 15.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $1.03B | 363 | 15 | 1 |
| March 2025 | $901M | 350 | 15 | 1 |
| March 2024 | $818M | 342 | 14 | 1 |
| March 2023 | $701M | 342 | 14 | 1 |
| June 2022 | $780M | 321 | 12 | 1 |
| March 2021 | $689M | 306 | 12 | 1 |
Besides its headquarters, Gould Asset Management has 0 offices, with 1 listed address in California.
California · 1 listed address
- 341 West First Street, Suite 200, ClaremontHQ
Contact and registration details
- Legal name
- Gould Asset Management LLC
- Headquarters
- 341 West First Street, Suite 200, Claremont, CA 91711-4749
- Website
- gouldasset.com
- Phone
- 909-445-1291
- @gould-asset-management
- SEC file
- 801-63162
- Founded
- 1999
- Structure
- Delaware LLC
- Fiscal year end
- December
Gould Asset Management uses Fidelity ($813M, 82%) and Charles Schwab ($175M, 18%) as custodians for its separately managed accounts. Gould Asset Management has custody of $672M in client assets for 301 clients.
- FidelityNational Financial Services LLC · Boston, MA · $813M82%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $175M18%
At year end, Gould Asset Management’s separately managed accounts were mostly in funds (82%).
What the accounts hold
- Stocks7%
- Funds82%
- Bonds4%
- State and local bonds2%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- Cash3%
- Other4%
- "other" includes direct investments in real estate limited liability company interests and investments in private equity funds.4%
How many clients does Gould Asset Management have?
Gould Asset Management has 363 clients and manages $1.03 billion for them, as of April 2026. They include 229 high-net-worth individuals, 120 individual clients and 14 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 April 2026
What services does Gould Asset Management offer?
Gould Asset Management provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Gould Asset Management use?
Gould Asset Management’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $813M and Charles Schwab & Co., Inc. (Westlake, TX), with $175M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 April 2026
How many financial advisors does Gould Asset Management have?
Gould Asset Management has 9 investment adviser representatives registered with state securities authorities, out of 15 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Gould Asset Management invest in?
At the end of its last fiscal year, Gould Asset Management’s separately managed accounts held 82% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 4% other, 3% cash and equivalents, 2% state and local bonds, 1% U.S. government and agency bonds and 1% investment grade corporate bonds. The 4% other category is described as: "Other" Includes Direct Investments in Real Estate Limited Liability Company Interests and Investments in Private Equity Funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Gould Asset Management?
Gould Asset Management’s direct owners are Paul Goldensohn, Donald Gould, Thomas Carr, Scott Smith, John Debiase and Bridgeport Financial Solutions, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 16 April 2026
How does Gould Asset Management get paid?
Gould Asset Management is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Gould Asset Management?
Gould Asset Management’s main office is at 341 West First Street, Suite 200, Claremont, CA 91711-4749. Its phone number is 909-445-1291. Its website is gouldasset.com.