{"url":"https://nivawealth.com/firms/gould-asset-management-113098","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/113098","regulatoryAum":1034493750,"crd":"113098","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6381050","suffix":null,"lastName":"BALDWIN","firstName":"DEREK","middleName":"MATTHEW"},{"crd":"2379137","suffix":"JR","lastName":"CARR","firstName":"THOMAS","middleName":"KEYLON"},{"crd":"7845067","suffix":null,"lastName":"CORNEJO","firstName":"JEZMIER","middleName":null},{"crd":"6090948","suffix":"III","lastName":"DEBIASE","firstName":"JOHN","middleName":"JOSEPH"},{"crd":"825159","suffix":null,"lastName":"GOLDENSOHN","firstName":"PAUL","middleName":"MATHIAS"},{"crd":"1091473","suffix":null,"lastName":"GOULD","firstName":"DONALD","middleName":"PAUL"},{"crd":"3101817","suffix":null,"lastName":"HEITKEMPER","firstName":"JOHN","middleName":"MATTHEW"},{"crd":"6211586","suffix":null,"lastName":"LAM","firstName":"SERENA","middleName":"C"},{"crd":"4859160","suffix":null,"lastName":"SMITH","firstName":"SCOTT","middleName":"BRADLEY"}],"total":9,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-30","regulatoryAum":689212281,"clients":306,"employees":12,"offices":1},{"filedOn":"2022-06-29","regulatoryAum":780421787,"clients":321,"employees":12,"offices":1},{"filedOn":"2023-03-31","regulatoryAum":701109715,"clients":342,"employees":14,"offices":1},{"filedOn":"2024-03-26","regulatoryAum":817545476,"clients":342,"employees":14,"offices":1},{"filedOn":"2025-03-28","regulatoryAum":901267904,"clients":350,"employees":15,"offices":1},{"filedOn":"2026-04-16","regulatoryAum":1034493750,"clients":363,"employees":15,"offices":1}],"secFileNumber":"801-63162","legalName":"Gould Asset Management LLC","displayName":"Gould Asset Management","slug":"gould-asset-management-113098","website":"https://gouldasset.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/113098/e4e70d418cc8dced-r1.webp","tone":"light","width":634,"height":200,"sourceUrl":"https://gouldasset.com/","sourceLabel":"Gould Asset Management LLC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/gould-asset-management","founded":"1999","organization":"Delaware limited liability company","fiscalYearEnd":"December","headquarters":{"street":"341 West First Street, Suite 200","city":"Claremont","state":"CA","stateName":"California","country":"United States","postalCode":"91711-4749"},"tradeNames":[],"registration":{"secApproved":"27 May 2004","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":2848796.604584527,"staff":{"employees":15,"advisory":9,"brokerDealerReps":0,"insuranceAgents":0,"promoters":6},"aum":{"regulatory":1034493750,"discretionary":995000934,"discretionaryAccounts":565,"nonDiscretionary":39492816,"nonDiscretionaryAccounts":79,"wrapProgram":null,"nonUsClientsPct":1,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":120,"regulatoryAum":77547824},{"label":"High-net-worth individuals","clients":229,"regulatoryAum":916682191},{"label":"Charitable organizations","clients":14,"regulatoryAum":40263735}],"feePrograms":[{"role":"other","program":"Personal Financial and Investment Consulting","summary":"Consulting is generally billed at up to $500 an hour, with the rate set per project; Gould may change its hourly rate on prior written notice.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1041751","versionId":1041751,"submittedOn":"2026-04-16","documentName":"GOULD ASSET MANAGEMENT LLC BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T06:17:00.831785+00:00","documents":[{"name":"GOULD ASSET MANAGEMENT LLC BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1041751","versionId":1041751,"submittedOn":"2026-04-16"}]},"custodians":[{"name":"National Financial Services LLC","shortName":"Fidelity","location":"Boston, MA","smaAssets":813080129},{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":174849610}],"custodyNote":"Gould Asset Management has custody of $672M in client assets for 301 clients.","otherCustodians":[],"leadership":[{"name":"Donald Gould","title":"President, Chief Investment Officer","crd":"1091473"},{"name":"Thomas Carr","title":"Chief Compliance Officer, Senior Portfolio Manager","crd":"2379137"},{"name":"Derek Baldwin","title":"Senior Portfolio Manager","crd":"6381050"},{"name":"Paul Goldensohn","title":"Member","crd":"825159"},{"name":"Scott Smith","title":"Senior Portfolio Manager","crd":"4859160"},{"name":"John Debiase","title":"Senior Portfolio Manager","crd":"6090948"}],"ownership":[{"label":"Paul Goldensohn","detail":"Member in the 5% to 10% ownership band, since April 1999."},{"label":"Donald Gould","detail":"President, chief investment officer in the 25% to 50% ownership band and a control person, since April 1999."},{"label":"Thomas Carr","detail":"Chief compliance officer, senior portfolio manager in the 5% to 10% ownership band, since July 2020."},{"label":"Scott Smith","detail":"Senior portfolio manager in the 5% to 10% ownership band, since June 2016."},{"label":"John Debiase","detail":"Senior portfolio manager in the 5% to 10% ownership band, since June 2016."},{"label":"Bridgeport Financial Solutions","detail":"Member in the 25% to 50% ownership band, since May 2022."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"341 West First Street, Suite 200","city":"Claremont","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"909-445-1291","stateRegisteredReps":9,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)","Performance-based fees"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Other"],"financialPlanningClients":"26-50","assetMix":[{"label":"Exchange-traded equity securities","percent":7},{"label":"U.S. government/agency bonds","percent":1},{"label":"U.S. state and local bonds","percent":2},{"label":"Investment grade corporate bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":82},{"label":"Cash and cash equivalents","percent":3},{"label":"Other","percent":4,"detail":"\"Other\" Includes Direct Investments in Real Estate  Limited Liability Company Interests and Investments in Private Equity Funds."}],"privateFunds":0},"sources":{"adv1FilingDate":"16 April 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/113098/PDF/113098.pdf","brochureDate":"16 April 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1041751","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Gould Asset Management have?","answer":"Gould Asset Management has 363 clients and manages $1.03 billion for them, as of April 2026. They include 229 high-net-worth individuals, 120 individual clients and 14 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 16 April 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Gould Asset Management offer?","answer":"Gould Asset Management provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Gould Asset Management use?","answer":"Gould Asset Management’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $813M and Charles Schwab & Co., Inc. (Westlake, TX), with $175M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 April 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Gould Asset Management have?","answer":"Gould Asset Management has 9 investment adviser representatives registered with state securities authorities, out of 15 employees, and 9 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Gould Asset Management invest in?","answer":"At the end of its last fiscal year, Gould Asset Management’s separately managed accounts held 82% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 4% other, 3% cash and equivalents, 2% state and local bonds, 1% U.S. government and agency bonds and 1% investment grade corporate bonds. The 4% other category is described as: \"Other\" Includes Direct Investments in Real Estate  Limited Liability Company Interests and Investments in Private Equity Funds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Gould Asset Management?","answer":"Gould Asset Management’s direct owners are Paul Goldensohn, Donald Gould, Thomas Carr, Scott Smith, John Debiase and Bridgeport Financial Solutions, each holding 50% or less.","source":"Form ADV Part 1A, Schedules A and B, filed 16 April 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Gould Asset Management get paid?","answer":"Gould Asset Management is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Gould Asset Management?","answer":"Gould Asset Management’s main office is at 341 West First Street, Suite 200, Claremont, CA 91711-4749. Its phone number is 909-445-1291. Its website is gouldasset.com.","source":"Form ADV Part 1A, Item 1.F, filed 16 April 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}