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Goldstein Advisors

Wealth managementRIA

Madison, WICRD 323125Updated

Goldstein Advisors is an investment adviser based in Madison, WI, registered with the SEC since 2022. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $1.08 billion, as filed on 22 July 2026.

1,070
Clients
$999K
AUM per individual client
10
Advisory staff
1
Offices
0.70–1.35%
Annual fee

From Form ADV filed 22 July 2026SEC record

Services and clients

Goldstein Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, insurance, tax planning, and tax preparation. Financial planning was provided to 251–500 clients last fiscal year.

Goldstein Advisors reports 1,070 clients. They include 735 individual clients, 334 high-net-worth individuals and 1 pension or profit-sharing plan. Of its assets, 100.0% ($1.08B across 4,070 accounts) are managed with discretion. It advised 22 clients without assets under management last fiscal year.

Clients and assets by client type
Clients1,070 clients
Assets$1.08B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)69%24%
High-net-worth individuals31%75%
Pension and profit-sharing plans<1%1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
735
Regulatory AUM
$261M
AUM share
24.2%
Avg. per client
$356K
High-net-worth individuals
Clients
334
Regulatory AUM
$806M
AUM share
74.7%
Avg. per client
$2.41M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$11.5M
AUM share
1.1%
Avg. per client
$11.5M

Total

Clients
1,070
Regulatory AUM
$1.08B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
22
Private funds advised
0
Financial planning clients last fiscal year
251–500

Goldstein Advisors fees and minimums

Goldstein Advisors charges 0.70%–1.35% a year for its Portfolio Management Services. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Financial Planning Services
A fixed fee for financial planning generally ranges from $1,000 to $10,000 a year, negotiable depending on the complexity and scope of the plan.
Tax Preparation and Consulting
Tax preparation and consulting are generally billed at $300 an hour, with minimum charges that vary by type of return, under a separate agreement.

Who owns Goldstein Advisors

Bluespring Wealth Partners, LLC owns 75% or more of Goldstein Advisors and is in turn owned by Kestra Financial, Inc. (75% or more). The leadership team of Goldstein Advisors includes Chief Compliance Officer Andrew Peters. It has 19 employees, 10 of them in advisory roles.

Leadership

  • Andrew Peters
    Chief Compliance Officer, Partner & Financial Planner
  • Jon Goldstein
    Partner & Financial Planner

Investment adviser representatives

12 representatives listed in the SEC register as of 9 October 2026.

  • Jonathan Gausewitz
  • Jon David Goldstein
  • Bailey Edward Greene
  • Joseph James Greene
  • Adam Riely Hanewall
  • Kyle David Kerkenbush
  • Taylor Dean Knutson
  • Ethan Paul Neuens
  • Adam Ryan Peters
  • Andrew T Peters
  • Lisa A Spadoni
  • Jack Francis Van Dyke

Staff

  • 19 employees
  • 10 in advisory functions
  • 10 state-registered reps
  • 1 broker-dealer rep
  • 2 insurance agents
Ownership chain
Goldstein Advisors, LLC· the adviser
  • Bluespring Wealth Partners, LLC

    Control person · since December 2022

    Owns 75% or more of Goldstein Advisors, LLC
  • Kestra Advisor Services Holdings B, Inc.

    Control person · since June 2014

    Owns 75% or more of Goldstein Advisors, LLC

Growth and acquisitions

Goldstein Advisors’ regulatory assets grew 1.7× from $635M (March 2023) to $1.08B (July 2026); clients rose from 969 to 1,070 and employees from 17 to 19.

By annual filing
Measure
Figures from each annual filing
Goldstein Advisors figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
July 2026$1.08B1,070191
April 2025$943M1,136191
July 2024$782M1,034192
March 2023$635M969172

Offices and registration details

Besides its headquarters, Goldstein Advisors has 0 offices, with 1 listed address in Wisconsin.

Listed office addresses in Wisconsin
Madison

Wisconsin · 1 listed address

  • 1241 John Q Hammons DR, Suite 302, MadisonHQ

Contact and registration details

Legal name
Goldstein Advisors, LLC
Headquarters
1241 John Q Hammons DR, Suite 302, Madison, WI 53717
SEC file
801-126612
Structure
Delaware LLC
Fiscal year end
December

Custodians

Goldstein Advisors uses Charles Schwab ($1.08B) as custodian for its separately managed accounts. Goldstein Advisors has custody of $600M in client assets for 1,989 clients.

Reported separately managed account assets by custodian
$1.08B
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.08B100%

Investments and reported holdings

At year end, Goldstein Advisors’ separately managed accounts were mostly in funds (88%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.09B across 261 positions; the largest are iShares TR (18.7%), Goldman Sachs ETF TR (8.1%) and Blackrock ETF Trust (6.6%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks9%
  • Funds88%
  • Bonds2%
    • U.S. government and agency bonds1%
    • State and local bonds1%
  • Cash1%

Reported 13F holdings

$1.09B
Reported 13F value
261
Positions
59.4%
In the 10 largest
+21.6%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. iShares TR · Core S&P Ttl Stk18.7%
  2. Goldman Sachs ETF TR · Activebeta US LG8.1%
  3. Blackrock ETF Trust · Isha IN Ctry ETF6.6%
  4. J P Morgan Exchange Traded F · Active Growth6.3%
  5. Victory Portfolios II · Shs FR CA FL ETF5.1%
  6. Victory Portfolios II · Core Plus BD ETF3.6%
  7. Litman Gregory Fds TR · Imgp Dbi Man ETF3.0%
  8. Pimco ETF TR · Active BD ETF2.7%
  9. The Alger ETF Trust · AI Enablers Adop2.7%
  10. Blackrock ETF Trust · Isha US Them ETF2.6%

Together, the ten largest are 59.4% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 20 July 2026

Common questions

How many clients does Goldstein Advisors have?

Goldstein Advisors has 1,070 clients and manages $1.08 billion for them, as of July 2026. They include 735 individual clients, 334 high-net-worth individuals and 1 pension or profit-sharing plan.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 July 2026

What services does Goldstein Advisors offer?

Goldstein Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, insurance, tax planning, and tax preparation.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Goldstein Advisors charge?

Goldstein Advisors charges 0.70%–1.35% a year for its Portfolio Management Services. The fee is billed in advance and is negotiable.

Source: GOLDSTEIN ADVISORS, LLC ADV BROCHURE, filed 12 February 2026

Which custodians does Goldstein Advisors use?

Goldstein Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.08B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 July 2026

How many financial advisors does Goldstein Advisors have?

Goldstein Advisors has 10 investment adviser representatives registered with state securities authorities, out of 19 employees, and 10 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 2 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Goldstein Advisors invest in?

At the end of its last fiscal year, Goldstein Advisors’ separately managed accounts held 88% registered funds (mutual funds, ETFs, BDCs), 9% exchange-traded equities, 1% U.S. government and agency bonds, 1% state and local bonds and 1% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Goldstein Advisors?

Goldstein Advisors is owned through a chain of holding companies by Kestra Financial, Inc., Ohcp VI Enzo Aggregator, L.P., Kingfisher Topco Holdings GP, LLC and T-IX Kraken Co-Invest, LP. Its direct owners are Bluespring Wealth Partners, LLC (75% or more) and Kestra Advisor Services Holdings B, Inc. (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 22 July 2026

How does Goldstein Advisors get paid?

Goldstein Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Goldstein Advisors registered with the SEC?

Yes, Goldstein Advisors has been registered with the SEC as an investment adviser since 26 September 2022. Its CRD number is 323125 and its SEC file number is 801-126612.

Source: Form ADV Part 1A, Item 1, filed 22 July 2026; IAPD firm record

How do I contact Goldstein Advisors?

Goldstein Advisors’ main office is at 1241 John Q Hammons DR, Suite 302, Madison, WI 53717. Its phone number is 608-831-3230. Its website is goldsteinadvisors.com.

Source: Form ADV Part 1A, Item 1.F, filed 22 July 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 22 July 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. GOLDSTEIN ADVISORS, LLC ADV BROCHURE, submitted 12 February 2026.
  3. IAPD firm record, CRD 323125.
  4. SEC registered adviser data, annual Form ADV amendments filed 9 March 2023 to 22 July 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 20 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Goldstein Advisors, LLC, website.

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