Gerber Kawasaki provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
Gerber Kawasaki reports 9,624 clients. They include 8,719 individual clients, 706 high-net-worth individuals, and 104 corporations and other businesses. Of its assets, 96.0% ($3.94B across 19,940 accounts) are managed with discretion; $166M across 154 accounts are not. Of its clients, 1% are outside the U.S. It advised 10 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 91% | 53% |
| High-net-worth individuals | 7% | 44% |
| Investment companies | <1% | <1% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Other client typesState or municipal government entities; Corporations and other businesses | 1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 8,719 | $2.19B | 53.2% | $251K |
| High-net-worth individuals | 706 | $1.82B | 44.3% | $2.58M |
| Investment companies | 1 | $4.17M | 0.1% | $4.17M |
| Pension and profit-sharing plans | 37 | $17.8M | 0.4% | $482K |
| Charitable organizations | 51 | $12M | 0.3% | $236K |
| State or municipal government entities | 6 | $4.45M | 0.1% | $742K |
| Corporations and other businesses | 104 | $63.7M | 1.5% | $612K |
| Total | 9,624 | $4.11B | 100% | $427K |
- Clients
- 8,719
- Regulatory AUM
- $2.19B
- AUM share
- 53.2%
- Avg. per client
- $251K
- Clients
- 706
- Regulatory AUM
- $1.82B
- AUM share
- 44.3%
- Avg. per client
- $2.58M
- Clients
- 1
- Regulatory AUM
- $4.17M
- AUM share
- 0.1%
- Avg. per client
- $4.17M
- Clients
- 37
- Regulatory AUM
- $17.8M
- AUM share
- 0.4%
- Avg. per client
- $482K
- Clients
- 51
- Regulatory AUM
- $12M
- AUM share
- 0.3%
- Avg. per client
- $236K
- Clients
- 6
- Regulatory AUM
- $4.45M
- AUM share
- 0.1%
- Avg. per client
- $742K
- Clients
- 104
- Regulatory AUM
- $63.7M
- AUM share
- 1.5%
- Avg. per client
- $612K
Total
- Clients
- 9,624
- Regulatory AUM
- $4.11B
- AUM share
- 100%
- Avg. per client
- $427K
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 10
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Gerber Kawasaki charges 1.00%–1.50% a year for its Wealth Management Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Fixed fee from the estimated hours at the advisor's hourly rate of $500 to $1,000; fees usually range from $250 to $10,000, negotiable.
Ross Gerber owns 25% to 50% of Gerber Kawasaki. Ross Gerber is CEO; the leadership team includes President Danilo Kawasaki. It has 59 employees, 36 of them in advisory roles.
Leadership
- Ross GerberPresident/Chief Executive Officer
- Danilo KawasakiVice President/Chief Compliance Officer
Investment adviser representatives
39 representatives listed in the SEC register as of 9 October 2026.
- Nicholas Paul Anduze
- Zachary Vincent Bainter
- Michael Adam Baker
- Xiaoxiao Bi
- Saleem Jimmy Bisharat
- Sage Michael Casaga
- Robert Carl Castillo
- Kyle Clark
- Shawn Fernando DaCruz
- Hatem Ben Dhiab
- Benjamin Thomas Dunbar
- Steven Evensen
- Ross Matthew Gerber
- Michael Gilman
- Ryan Gomez
- Ashley Danielle Guapo
- Kaytlin Marie Hall
- Ziad Hijazi
- Matthew Iantosca
- Brendan Jung
- Danilo Kawasaki
- Jeff J. Kim
- Daniel Pascal Kutsch
- Francine S Lai
- Robert Lewis
- Nicholas Nathan Licouris
- Chase McCormick
- Benedict John McGrath
- Daniel L. Mezzera
- Bryan Anthony Miranda
- Brogan Gerald Mooney
- Evan Malcolm Rice
- Benjamin Arthur Rosbach
- Mia Elena Samson
- Eyal Maier Shmilovich
- Brett Thomas Sifling
- Elijah Jerome Souza
- Robert Paul Vetti
- Julie Vuong
Staff
- 59 employees
- 36 in advisory functions
- 36 state-registered reps
- 27 insurance agents
- Owns 25% to 50% of Gerber Kawasaki, Inc.
Ross Gerber
Control person · since May 2010
- Owns 25% to 50% of Gerber Kawasaki, Inc.
Danilo Kawasaki
Control person · since May 2010
Gerber Kawasaki’s regulatory assets grew 2.3× from $1.81B (June 2021) to $4.11B (July 2026); clients rose from 8,309 to 9,624 and employees from 34 to 59.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $4.11B | 9,624 | 59 | 2 |
| May 2025 | $3.19B | 11,030 | 54 | 1 |
| March 2024 | $2.59B | 13,278 | 48 | 1 |
| August 2023 | $2.19B | 12,060 | 46 | 1 |
| April 2022 | $2.03B | 10,974 | 45 | 1 |
| June 2021 | $1.81B | 8,309 | 34 | 1 |
Besides its headquarters, Gerber Kawasaki has 1 office, with 2 listed addresses in California and Washington.
California · 1 listed address
- 2437 Main Street, Santa MonicaHQ
Washington · 1 listed address
- 500 108th Ave Ne, Bellevue
Contact and registration details
- Legal name
- Gerber Kawasaki, Inc.
- Headquarters
- 2437 Main Street, Santa Monica, CA 90405
- Website
- gerberkawasaki.com
- Phone
- 310-399-6397
- @gerberkawasaki
- SEC file
- 801-79339
- Structure
- California corporation
- Fiscal year end
- December
Gerber Kawasaki uses LPL Financial ($2.89B) as custodian for its separately managed accounts. Gerber Kawasaki does not have custody of client assets.
- LPL FinancialLPL Financial LLC · San Diego, CA · $2.89B100%
At year end, Gerber Kawasaki’s separately managed accounts were mostly in funds (60%) and stocks (30%). Its reported 13F holdings for the quarter ended 30 June 2026 total $3.75B across 366 positions; the largest are Invesco Exch Traded FD TR II (8.1%), SPDR Series Trust (5.7%) and Nvidia Corporation (4.5%).
What the accounts hold
- Stocks30%
- Funds60%
- Bonds6%
- U.S. government and agency bonds4%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash4%
- Other1%
- Structured notes1%
Reported 13F holdings
- $3.75B
- Reported 13F value
- 366
- Positions
- 42.9%
- In the 10 largest
- +19.3%
- Value vs. prior quarter
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF8.1%
- SPDR Series Trust · ST Str P500grw5.7%
- Nvidia Corporation4.5%
- SPDR Series Trust · ST Str P500val4.4%
- iShares TR · Core MSCI Total4.3%
- iShares TR · Core US Aggbd ET3.7%
- Select Sector SPDR TR · ST Str Techn ETF3.3%
- Apple Inc.3.2%
- Tesla Inc.3.1%
- Alphabet Inc. · Cap Stk CL C2.6%
Together, the ten largest are 42.9% of reported value.
How many clients does Gerber Kawasaki have?
Gerber Kawasaki has 9,624 clients and manages $4.11 billion for them, as of July 2026. They include 8,719 individual clients, 706 high-net-worth individuals, and 104 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 7 July 2026
What services does Gerber Kawasaki offer?
Gerber Kawasaki provides financial planning, portfolio management for individuals and small businesses, portfolio management for investment companies, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Gerber Kawasaki charge?
Gerber Kawasaki charges 1.00%–1.50% a year for its Wealth Management Services. The fee is billed in advance and is negotiable.
Source: GERBER KAWASAKI, INC. ADV BROCHURE, filed 31 March 2026
Which custodians does Gerber Kawasaki use?
Gerber Kawasaki’s separately managed account assets are held at LPL Financial LLC (San Diego, CA), with $2.89B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 7 July 2026
How many financial advisors does Gerber Kawasaki have?
Gerber Kawasaki has 36 investment adviser representatives registered with state securities authorities, out of 59 employees, and 36 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 27 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Gerber Kawasaki invest in?
At the end of its last fiscal year, Gerber Kawasaki’s separately managed accounts held 60% registered funds (mutual funds, ETFs, BDCs), 30% exchange-traded equities, 4% U.S. government and agency bonds, 4% cash and equivalents, 1% state and local bonds, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Structured Notes.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Gerber Kawasaki?
Gerber Kawasaki’s direct owners are Ross Gerber and Danilo Kawasaki, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 7 July 2026
How does Gerber Kawasaki get paid?
Gerber Kawasaki is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Gerber Kawasaki registered with the SEC?
Yes, Gerber Kawasaki has been registered with the SEC as an investment adviser since 14 March 2014. Its CRD number is 153649 and its SEC file number is 801-79339.
Source: Form ADV Part 1A, Item 1, filed 7 July 2026; IAPD firm record
How do I contact Gerber Kawasaki?
Gerber Kawasaki’s main office is at 2437 Main Street, Santa Monica, CA 90405. Its phone number is 310-399-6397. Its website is gerberkawasaki.com.