GenTrust provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.
GenTrust reports 277 clients. They include 237 high-net-worth individuals, 27 individual clients, and 12 corporations and other businesses. Of its assets, 74.5% ($3.88B across 1,413 accounts) are managed with discretion; $1.33B across 114 accounts are not. Of its clients, 8% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 10% | <1% |
| High-net-worth individuals | 86% | 96% |
| Sovereign wealth funds and foreign official institutions | <1% | 2% |
| Corporations and other businesses | 4% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 27 | $15.6M | 0.3% | $578K |
| High-net-worth individuals | 237 | $5B | 96.1% | $21.1M |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $109M | 2.1% | $109M |
| Corporations and other businesses | 12 | $80.1M | 1.5% | $6.67M |
| Total | 277 | $5.2B | 100% | — |
- Clients
- 27
- Regulatory AUM
- $15.6M
- AUM share
- 0.3%
- Avg. per client
- $578K
- Clients
- 237
- Regulatory AUM
- $5B
- AUM share
- 96.1%
- Avg. per client
- $21.1M
- Clients
- Fewer than 5
- Regulatory AUM
- $109M
- AUM share
- 2.1%
- Avg. per client
- $109M
- Clients
- 12
- Regulatory AUM
- $80.1M
- AUM share
- 1.5%
- Avg. per client
- $6.67M
Total
- Clients
- 277
- Regulatory AUM
- $5.2B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 8%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
GenTrust charges up to 1.50% a year for its Investment Management Fees. The fee is billed in advance, is negotiable and requires an account of at least $10,000,000. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning, Reporting and Consulting
- Negotiable fixed fee, generally $1,000 to $150,000 per quarter, depending on the scope of services.
- Investment Reporting for Assets Not Managed by GenTrust
- Negotiable fee, generally not greater than 0.25% of the reported assets, billed quarterly in advance.
Kudu Investments US LLC owns 25% to 50% of GenTrust and is in turn owned by Kudu Investment Holdings, LLC (75% or more). The leadership team of GenTrust includes Chief Financial Officer Ulises Robles and Chief Compliance Officer Jennifer Tamayo. It has 40 employees, 18 of them in advisory roles.
Leadership
Ulises RoblesChief Financial Officer
Jennifer TamayoChief Compliance Officer
Eli CohenMember
James BesawManaging Member
George PerezMember
Guillermo SocarrasMember
Investment adviser representatives
22 representatives listed in the SEC register as of 9 October 2026.
- Conner Wilson Ascher
- Casey Kelly Blout
- Eduardo Juan Borberg
- James Alexander Colavita
- Krysta Dos Santos
- Mimi Dionne Duff
- Diana Lorena Gazzola
- Brian David Goldman
- Neela Mohan Nagaraja Gollapudi
- Carlos Alberto Gonzalez
- Elena Yolanda Hernandez-Rosenblum
- David Munoz
- Mark K Neely
- Hugh Patrick Nickola JR
- Roberto Roman
- Alexander A Ruiz
- Javier Armando Sanchez
Staff
- 40 employees
- 18 in advisory functions
- 23 state-registered reps
- 1 broker-dealer rep
- 1 insurance agent
- 6 soliciting firms
- Owns 25% to 50% of Gentrust, LLC
Kudu Investments US LLC
Control person · since July 2022
- Owns 75% or more of Kudu Investments US LLC
Kudu Investment Holdings, LLC
Control person · since December 2019
- Owns 75% or more of Kudu Investment Holdings, LLC
Kudu Investment Management, LLC
Control person · since December 2019
- Owns 75% or more of Kudu Investment Management, LLC
WM Regent LTD
Control person · since October 2020
- Owns 75% or more of WM Regent LTD
WM International Holdings LTD
Control person · since October 2020
- Owns 75% or more of WM International Holdings LTD
Bridge Holdings (Bermuda) LTD.
Control person · since October 2020
- Owns 75% or more of Bridge Holdings (Bermuda) LTD.
White Mountains Insurance Group, LTD.
Control person · since October 2020
- Owns 10% to 25% of Gentrust, LLC
James Besaw
Control person · since June 2011
- Owns 10% to 25% of Gentrust, LLC
George Perez
Control person · since December 2011
- Owns 10% to 25% of Gentrust, LLC
Guillermo Socarras
Control person · since December 2011
- Owns 5% to 10% of Gentrust, LLC
Eli Cohen
Control person · since December 2014
GenTrust’s regulatory assets grew 2.2× from $2.32B (May 2021) to $5.2B (March 2026); clients rose from 254 to 277 and employees from 30 to 40.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $5.2B | 277 | 40 | 2 |
| March 2025 | $4.46B | 308 | 42 | 2 |
| June 2024 | $4.06B | 322 | 36 | 2 |
| June 2023 | $2.8B | 309 | 34 | 2 |
| July 2022 | $2.74B | 278 | 33 | 2 |
| May 2021 | $2.32B | 254 | 30 | 2 |
Besides its headquarters, GenTrust has 1 office, with 2 listed addresses in Florida and New York.
Florida · 1 listed address
- 1450 Brickell Avenue, Suite 3050, MiamiHQ
New York · 1 listed address
- 500 Fifth Avenue, New York
Contact and registration details
- Legal name
- Gentrust, LLC
- Headquarters
- 1450 Brickell Avenue, Suite 3050, Miami, FL 33131
- Website
- gentrustwm.com
- Phone
- 305-677-6688
- @gentrust-llc
- SEC file
- 801-72707
- Structure
- Delaware LLC
- Fiscal year end
- December
GenTrust uses Fidelity ($2.59B, 66%) and J.P. Morgan ($1.32B, 34%) as custodians for its separately managed accounts. GenTrust has custody of $1.95B in client assets for 193 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $2.59B66%
- J.P. MorganJ.P. Morgan Securities LLC · New York, NY · $1.32B34%
At year end, GenTrust’s separately managed accounts were mostly in stocks (68%) and funds (15%). Its reported 13F holdings for the quarter ended 30 June 2026 total $2.6B across 201 positions; the largest are Vanguard Index Fds (21.4%), Vanguard BD Index Fds (6.8%) and State Str SPDR S&P 500 ETF T (5.1%).
What the accounts hold
- Stocks68%
- Funds15%
- Pooled vehicles9%
- Registered funds6%
- Bonds13%
- State and local bonds8%
- U.S. government and agency bonds4%
- Investment grade corporate bonds1%
- Cash4%
Reported 13F holdings
- $2.6B
- Reported 13F value
- 201
- Positions
- 57.8%
- In the 10 largest
- +11.4%
- Value vs. prior quarter
- Vanguard Index Fds · S&P 500 ETF Shs21.4%
- Vanguard BD Index Fds · Total Bnd Mrkt6.8%
- State Str SPDR S&P 500 ETF T · TR Unit5.1%
- iShares TR · Tips BD ETF4.8%
- iShares TR · Core US Aggbd ET4.0%
- Vanguard Intl Equity Index F · FTSE Pacific ETF3.8%
- Invesco Qqq TR · Unit Ser 13.3%
- Vanguard Intl Equity Index F · FTSE Europe ETF3.3%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF2.7%
- Simplify Exchange Traded Fun · Short Term Trea2.6%
Together, the ten largest are 57.8% of reported value.
How many clients does GenTrust have?
GenTrust has 277 clients and manages $5.2 billion for them, as of March 2026. They include 237 high-net-worth individuals, 27 individual clients, and 12 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026
What services does GenTrust offer?
GenTrust provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does GenTrust charge?
GenTrust charges up to 1.50% a year for its Investment Management Fees. The fee is billed in advance, is negotiable and requires an account of at least $10,000,000.
Source: GENTRUST PART 2A BROCHURE MARCH 2026, filed 26 March 2026
Which custodians does GenTrust use?
GenTrust’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $2.59B and J.P. Morgan Securities LLC (New York, NY), with $1.32B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026
How many financial advisors does GenTrust have?
GenTrust has 23 investment adviser representatives registered with state securities authorities, out of 40 employees, and 18 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does GenTrust invest in?
At the end of its last fiscal year, GenTrust’s separately managed accounts held 68% exchange-traded equities, 9% pooled vehicles (private funds and similar), 8% state and local bonds, 6% registered funds (mutual funds, ETFs, BDCs), 4% U.S. government and agency bonds, 4% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does GenTrust have a minimum investment?
Yes, GenTrust’s minimum account size for its Investment Management Fees is $10M.
Source: GENTRUST PART 2A BROCHURE MARCH 2026, filed 26 March 2026
Who owns GenTrust?
GenTrust is owned through a chain of holding companies by White Mountains Insurance Group, LTD. Its direct owners are Eli Cohen, James Besaw, George Perez, Guillermo Socarras and Kudu Investments US LLC, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026
How does GenTrust get paid?
GenTrust is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is GenTrust registered with the SEC?
Yes, GenTrust has been registered with the SEC as an investment adviser since 5 October 2011. Its CRD number is 158369 and its SEC file number is 801-72707.
Source: Form ADV Part 1A, Item 1, filed 26 March 2026; IAPD firm record
How do I contact GenTrust?
GenTrust’s main office is at 1450 Brickell Avenue, Suite 3050, Miami, FL 33131. Its phone number is 305-677-6688. Its website is gentrustwm.com.