Generation Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and educational seminars. Financial planning was provided to 26–50 clients last fiscal year.
Generation Capital Management reports 280 clients. They include 205 individual clients, 70 high-net-worth individuals and 5 state or municipal government entities. Of its assets, 17.6% ($203M across 476 accounts) are managed with discretion; $951M across 5 accounts are not. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 73% | 3% |
| High-net-worth individuals | 25% | 12% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | 2% |
| State or municipal government entities | 2% | 83% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 205 | $32.2M | 2.8% | $157K |
| High-net-worth individuals | 70 | $140M | 12.1% | $2M |
| Pension and profit-sharing plans | Fewer than 5 | $5.12M | 0.4% | — |
| Charitable organizations | Fewer than 5 | $22.4M | 1.9% | — |
| State or municipal government entities | 5 | $954M | 82.7% | $191M |
| Total | 280 | $1.15B | 100% | — |
- Clients
- 205
- Regulatory AUM
- $32.2M
- AUM share
- 2.8%
- Avg. per client
- $157K
- Clients
- 70
- Regulatory AUM
- $140M
- AUM share
- 12.1%
- Avg. per client
- $2M
- Clients
- Fewer than 5
- Regulatory AUM
- $5.12M
- AUM share
- 0.4%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $22.4M
- AUM share
- 1.9%
- Avg. per client
- —
- Clients
- 5
- Regulatory AUM
- $954M
- AUM share
- 82.7%
- Avg. per client
- $191M
Total
- Clients
- 280
- Regulatory AUM
- $1.15B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Generation Capital Management is paid through a percentage of assets under management and fixed fees (other than subscription fees); its fees and minimums are set out in its brochures on the SEC website.
Scott Nasca owns 75% or more of Generation Capital Management. The leadership team of Generation Capital Management includes President Scott Nasca and Chief Compliance Officer Mary Dejohn. It has 4 employees, 1 of them in advisory roles.
Staff
- 4 employees
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Generation Capital Management LLC
Scott Nasca
Control person · since September 2003
Generation Capital Management’s regulatory assets grew 1.5× from $754M (March 2021) to $1.15B (August 2026); clients rose from 156 to 280 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Aug 2026August 2026 | $1.15B | 280 | 4 | 2 |
| Mar 2025March 2025 | $1.03B | 237 | 6 | 1 |
| Jul 2024July 2024 | $917M | 193 | 6 | 1 |
| Mar 2023March 2023 | $840M | 187 | 5 | 1 |
| Jun 2022June 2022 | $852M | 173 | 6 | 2 |
| Mar 2021March 2021 | $754M | 156 | 4 | 2 |
Besides its headquarters, Generation Capital Management has 1 office, with 2 listed addresses across 2 states.
Massachusetts · 1 listed address
- 33 Arch Street, Boston
New York · 1 listed address
- 1163 Pittsford-Victor Road, #100, PittsfordHQ
Contact and registration details
- Legal name
- Generation Capital Management LLC
- Headquarters
- 1163 Pittsford-Victor Road, #100, Pittsford, NY 14534
- Website
- gencapmgmt.com
- Phone
- 585-232-8560
- SEC file
- 801-70216
- Structure
- New York LLC
- Fiscal year end
- December
Generation Capital Management’s named custodians for separately managed accounts are Matrix Trust ($917M, 89%) and U.S. Bank National Association ($117M, 11%). Generation Capital Management does not have custody of client assets.
- Matrix TrustMatrix Trust Company · Phoenix, AZ · $917M89%
- U.S. Bank National AssociationU.S. Bank National Association · Cincinnati, OH · $117M11%
At year end, Generation Capital Management’s separately managed accounts were mostly in funds (86%). Its reported 13F holdings for the quarter ended 30 June 2026 total $163M across 83 positions; the largest are Rbb FD Inc. (7.7%), Alphabet Inc. (6.2%) and iShares TR (5.5%).
What the accounts hold
- Stocks7%
- Funds86%
- Bonds6%
- U.S. government and agency bonds5%
- Investment grade corporate bonds1%
- Cash1%
How many clients does Generation Capital Management have?
Generation Capital Management has 280 clients and manages $1.15 billion for them, as of August 2026. They include 205 individual clients, 70 high-net-worth individuals and 5 state or municipal government entities.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 7 August 2026
What services does Generation Capital Management offer?
Generation Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Generation Capital Management use?
Generation Capital Management’s separately managed account assets are held at Matrix Trust Company (Phoenix, AZ), with $917M and U.S. Bank National Association (Cincinnati, OH), with $117M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 7 August 2026
How many financial advisors does Generation Capital Management have?
Generation Capital Management has 1 investment adviser representative registered with state securities authorities, out of 4 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Generation Capital Management invest in?
At the end of its last fiscal year, Generation Capital Management’s separately managed accounts held 86% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 5% U.S. government and agency bonds, 1% investment grade corporate bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Generation Capital Management?
Generation Capital Management’s direct owner is Scott Nasca (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 7 August 2026
How does Generation Capital Management get paid?
Generation Capital Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Generation Capital Management?
Generation Capital Management’s main office is at 1163 Pittsford-Victor Road, #100, Pittsford, NY 14534. Its phone number is 585-232-8560. Its website is gencapmgmt.com.