Gainplan provides financial planning, portfolio management for individuals and small businesses, pension consulting, business succession planning, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 1–10 clients last fiscal year.
Gainplan reports 495 clients. They include 292 individual clients, 186 high-net-worth individuals, and 17 pension and profit-sharing plans. Of its assets, 86.1% ($397M across 1,474 accounts) are managed with discretion; $64.2M across 17 accounts are not. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 59% | 14% |
| High-net-worth individuals | 38% | 71% |
| Pension and profit-sharing plans | 3% | 14% |
| Charitable organizations | Fewer than 5 | 1% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 292 | $62.5M | 13.5% | $214K |
| High-net-worth individuals | 186 | $329M | 71.2% | $1.77M |
| Pension and profit-sharing plans | 17 | $64.2M | 13.9% | $3.78M |
| Charitable organizations | Fewer than 5 | $4.75M | 1.0% | — |
| Corporations and other businesses | Fewer than 5 | $1.47M | 0.3% | — |
| Total | 495 | $462M | 100% | — |
- Clients
- 292
- Regulatory AUM
- $62.5M
- AUM share
- 13.5%
- Avg. per client
- $214K
- Clients
- 186
- Regulatory AUM
- $329M
- AUM share
- 71.2%
- Avg. per client
- $1.77M
- Clients
- 17
- Regulatory AUM
- $64.2M
- AUM share
- 13.9%
- Avg. per client
- $3.78M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.75M
- AUM share
- 1.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $1.47M
- AUM share
- 0.3%
- Avg. per client
- —
Total
- Clients
- 495
- Regulatory AUM
- $462M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Gainplan is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning & Consulting
- Billed hourly at $400 for financial advisors, or as a flat fee not exceeding $15,000; fees are negotiable.
Jeffrey Ivory owns 75% or more of Gainplan. The leadership team of Gainplan includes Chief Compliance Officer Wayne Bell-Warren. It has 12 employees, 8 of them in advisory roles.
Leadership
- Wayne Bell-WarrenChief Compliance Officer
Jeffrey IvoryManaging Member
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 12 employees
- 8 in advisory functions
- 8 state-registered reps
- 5 insurance agents
- 2 soliciting firms
- Owns 75% or more of Gainplan LLC
Jeffrey Ivory
Control person · since April 2015
Gainplan’s regulatory assets grew from $316M (March 2021) to $462M (September 2026); clients rose from 452 to 495 and employees from 9 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $462M | 495 | 12 | 1 |
| March 2025 | $478M | 579 | 13 | 1 |
| May 2024 | $381M | 537 | 11 | 1 |
| March 2023 | $319M | 525 | 10 | 1 |
| March 2022 | $361M | 505 | 9 | 1 |
| March 2021 | $316M | 452 | 9 | 1 |
Besides its headquarters, Gainplan has 0 offices, with 1 listed address in Michigan.
Michigan · 1 listed address
- 800 W. Long Lake Road, Suite 100, Bloomfield HillsHQ
Contact and registration details
- Legal name
- Gainplan LLC
- Headquarters
- 800 W. Long Lake Road, Suite 100, Bloomfield Hills, MI 48302
- Website
- gainplanners.com
- Phone
- 248-385-3737
- @9483706
- SEC file
- 801-81166
- Founded
- 2015
- Structure
- Michigan LLC
- Fiscal year end
- December
Gainplan uses Charles Schwab ($388M, 89%) and Vanguard Marketing ($46.9M, 11%) as custodians for its separately managed accounts. Gainplan has custody of $7.69M in client assets for 26 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Omaha, NE · $388M89%
- Vanguard MarketingVanguard Marketing Corporation · Malvern, PA · $46.9M11%
At year end, Gainplan’s separately managed accounts were largely in stocks (37%) and funds (37%). Its reported 13F holdings for the quarter ended 30 June 2026 total $254M across 61 positions; the largest are State Str SPDR S&P 500 ETF T (36.7%), Pimco ETF TR (17.9%) and iShares TR (7.2%).
What the accounts hold
- Stocks37%
- Funds37%
- Bonds1%
- Cash23%
Filed values cover 98%. The neutral 2% gap has no reported category.
Reported 13F holdings
- $254M
- Reported 13F value
- 61
- Positions
- 80.5%
- In the 10 largest
- +90.2%
- Value vs. prior quarter
- State Str SPDR S&P 500 ETF T · TR Unit36.7%
- Pimco ETF TR · Enhan Shrt MA AC17.9%
- iShares TR · Russell 2000 ETF7.2%
- Direxion Shares ETF Trust · DA 500 BU 3x ETF4.0%
- Neos ETF Trust · Neos Enh Inc. 1-33.4%
- Invesco Exchange Traded FD T · S&P500 Eql Wgt2.9%
- Vanguard Index Fds · S&P 500 ETF Shs2.6%
- Direxion Shares ETF Trust · Daily Small Cap2.3%
- iShares TR · Iboxx Inv CP ETF1.9%
- Vanguard Index Fds · Large Cap ETF1.8%
Together, the ten largest are 80.5% of reported value.
How many clients does Gainplan have?
Gainplan has 495 clients and manages $462 million for them, as of September 2026. They include 292 individual clients, 186 high-net-worth individuals, and 17 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 September 2026
What services does Gainplan offer?
Gainplan provides financial planning, portfolio management for individuals and small businesses, pension consulting, business succession planning, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Gainplan use?
Gainplan’s separately managed account assets are held at Charles Schwab & Co., Inc. (Omaha, NE), with $388M and Vanguard Marketing Corporation (Malvern, PA), with $46.9M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 September 2026
How many financial advisors does Gainplan have?
Gainplan has 8 investment adviser representatives registered with state securities authorities, out of 12 employees, and 8 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Gainplan invest in?
At the end of its last fiscal year, Gainplan’s separately managed accounts held 37% exchange-traded equities, 37% registered funds (mutual funds, ETFs, BDCs), 23% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Gainplan?
Gainplan’s direct owner is Jeffrey Ivory (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 29 September 2026
How does Gainplan get paid?
Gainplan is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Gainplan?
Gainplan’s main office is at 800 W. Long Lake Road, Suite 100, Bloomfield Hills, MI 48302. Its phone number is 248-385-3737. Its website is gainplanners.com.