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FWG Holdings

Wealth managementRIA

Winter Park, FLCRD 308968Updated

FWG Holdings is an investment adviser based in Winter Park, FL, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $439 million, as filed on 30 March 2026.

384
Clients
$1.16M
AUM per individual client
5
Advisory staff
1
Offices
See fees
Annual fee

From Form ADV filed 30 March 2026SEC record

Services and clients

FWG Holdings provides financial planning, portfolio management for individuals and small businesses, selecting other managers, insurance, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 1–10 clients last fiscal year.

FWG Holdings reports 384 clients. They include 264 individual clients, 107 high-net-worth individuals, and 13 corporations and other businesses. Of its assets, 100.0% ($439M across 1,102 accounts) are managed with discretion. It advised 9 clients without assets under management last fiscal year.

Clients and assets by client type
Clients384 clients reported
Assets$439M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)69%18%
High-net-worth individuals28%81%
Charitable organizationsFewer than 5<1%
Corporations and other businesses3%2%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
264
Regulatory AUM
$76.9M
AUM share
17.5%
Avg. per client
$291K
High-net-worth individuals
Clients
107
Regulatory AUM
$354M
AUM share
80.6%
Avg. per client
$3.31M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$1.23M
AUM share
0.3%
Avg. per client
—
Corporations and other businesses
Clients
13
Regulatory AUM
$6.99M
AUM share
1.6%
Avg. per client
$537K

Total

Clients
384
Regulatory AUM
$439M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
9
Private funds advised
0
Financial planning clients last fiscal year
1–10

Fees and minimums

FWG Holdings is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Financial Planning Services
Stand-alone planning billed at $500 per hour, or fixed engagements ranging from $5,000 to $50,000.
Retirement Plan Advisory Services
Annual asset-based fee of up to 1.00%, billed quarterly in arrears.

Ownership and people

Ledford Holdings, LLC owns 75% or more of FWG Holdings and is in turn owned by John Ledford (75% or more). The leadership team of FWG Holdings includes President John Ledford. It has 14 employees, 5 of them in advisory roles.

Leadership

Investment adviser representatives

6 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 14 employees
  • 5 in advisory functions
  • 5 state-registered reps
  • 4 insurance agents
Who owns the firm
FWG Holdings, LLC· the adviser
  • Ledford Holdings, LLC

    Control person · since July 2022

    Owns 75% or more of FWG Holdings, LLC
    • John Ledford

      Control person · since July 2022

      Owns 75% or more of Ledford Holdings, LLC
  • Capital Rock LLC

    since July 2022

    Owns 10% to 25% of FWG Holdings, LLC
    • Cole Linquist

      since July 2022

      Owns 75% or more of Capital Rock LLC

Growth and acquisitions

FWG Holdings’ regulatory assets grew 2.1× from $214M (May 2021) to $439M (March 2026); clients rose from 302 to 384 and employees from 9 to 14.

By annual filing
Measure
Figures from each annual filing
FWG Holdings figures from each annual Form ADV filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Mar 2026March 2026$439M384141
Feb 2025February 2025$345M360141
Mar 2024March 2024$295M318131
Jul 2023July 2023$257M313131
Jul 2022July 2022$246M313121
May 2021May 2021$214M30291

Offices and registration details

Besides its headquarters, FWG Holdings has 0 offices, with 1 listed address in 1 state.

Listed office addresses in Florida
Winter Park

Florida · 1 listed address

  • 1099 W Morse BLVD, Winter ParkHQ

Other business names

FWG Holdings has reported 1 other business name to the SEC.

  • Fortress Wealth Group

Contact and registration details

Legal name
FWG Holdings, LLC
Headquarters
1099 W Morse BLVD, Winter Park, FL 32789
SEC file
801-118769
Founded
2020
Structure
Florida LLC
Fiscal year end
December

Custodians

FWG Holdings’ named custodian for separately managed accounts is Fidelity ($403M). FWG Holdings has custody of $203M for 229 clients.

Reported separately managed account assets by custodian
$403M
named custodians
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $403M100%

Investments and reported holdings

At year end, FWG Holdings’ separately managed accounts were mostly in funds (66%) and stocks (21%). Its reported 13F holdings for the quarter ended 30 June 2026 total $288M across 127 positions; the largest are Vanguard Index Fds (11.1%), Vanguard Index Fds (10.5%) and Invesco Qqq TR (6.4%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks21%
  • Funds66%
    • Registered funds63%
    • Pooled vehicles3%
  • Bonds4%
    • State and local bonds2%
    • U.S. government and agency bonds1%
    • Investment grade corporate bonds1%
  • Cash9%

Reported 13F holdings

$288M
Reported 13F value
127
Positions
50.7%
In the 10 largest
+8.8%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Vanguard Index Fds · Value ETF11.1%
  2. Vanguard Index Fds · Growth ETF10.5%
  3. Invesco Qqq TR · Unit Ser 16.4%
  4. Fidelity Covington Trust · Enhanced Intl4.2%
  5. Morgan Stanley ETF Trust · Eato Van MU ETF4.0%
  6. Fidelity Merrimack Str TR · Total BD ETF3.9%
  7. State Str SPDR S&P 500 ETF T · TR Unit3.0%
  8. Tidal Trust Iii · Vist Arti IN ETF2.6%
  9. Nvidia Corporation2.5%
  10. First TR Exchange-traded Alp · Com Shs2.5%

Together, the ten largest are 50.7% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 14 August 2026

Common questions

How many clients does FWG Holdings have?

FWG Holdings has 384 clients and manages $439 million for them, as of March 2026. They include 264 individual clients, 107 high-net-worth individuals, and 13 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026

What services does FWG Holdings offer?

FWG Holdings provides financial planning, portfolio management for individuals and small businesses, selecting other managers, insurance, philanthropic planning, retirement plan services, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

Which custodians does FWG Holdings use?

FWG Holdings’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $403M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026

How many financial advisors does FWG Holdings have?

FWG Holdings has 5 investment adviser representatives registered with state securities authorities, out of 14 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does FWG Holdings invest in?

At the end of its last fiscal year, FWG Holdings’ separately managed accounts held 63% registered funds (mutual funds, ETFs, BDCs), 21% exchange-traded equities, 9% cash and equivalents, 3% pooled vehicles (private funds and similar), 2% state and local bonds, 1% U.S. government and agency bonds and 1% investment grade corporate bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns FWG Holdings?

FWG Holdings is owned through holding companies by John Ledford and Cole Linquist. Its direct owners are Ledford Holdings, LLC (75% or more) and Capital Rock LLC (10% to 25%).

Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026

How does FWG Holdings get paid?

FWG Holdings is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact FWG Holdings?

FWG Holdings’ main office is at 1099 W Morse BLVD, Winter Park, FL 32789. Its phone number is 407-999-8998. Its website is fortresswealthgroup.com.

Source: Form ADV Part 1A, Item 1.F, filed 30 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 30 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FORTRESS DISCLOSURE BROCHURE, submitted 30 March 2026.
  3. IAPD firm record, CRD 308968.
  4. SEC registered adviser data, annual Form ADV amendments filed 26 May 2021 to 30 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 14 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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