Fund Direct Advisors provides financial planning and portfolio management for individuals and small businesses.
Fund Direct Advisors reports 155 clients. They include 65 individual clients, 65 pension and profit-sharing plans, and 25 high-net-worth individuals. Of its assets, 8.4% ($50M across 96 accounts) are managed with discretion; $543M across 60 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 42% | 4% |
| High-net-worth individuals | 16% | 6% |
| Pension and profit-sharing plans | 42% | 86% |
| Corporations and other businesses | Fewer than 5 | 4% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 65 | $25M | 4.2% | $385K |
| High-net-worth individuals | 25 | $33M | 5.6% | $1.32M |
| Pension and profit-sharing plans | 65 | $510M | 86.0% | $7.85M |
| Corporations and other businesses | Fewer than 5 | $25M | 4.2% | — |
| Total | 155 | $593M | 100% | — |
- Clients
- 65
- Regulatory AUM
- $25M
- AUM share
- 4.2%
- Avg. per client
- $385K
- Clients
- 25
- Regulatory AUM
- $33M
- AUM share
- 5.6%
- Avg. per client
- $1.32M
- Clients
- 65
- Regulatory AUM
- $510M
- AUM share
- 86.0%
- Avg. per client
- $7.85M
- Clients
- Fewer than 5
- Regulatory AUM
- $25M
- AUM share
- 4.2%
- Avg. per client
- —
Total
- Clients
- 155
- Regulatory AUM
- $593M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Fund Direct Advisors is paid through a percentage of assets under management and fixed fees (other than subscription fees); its fees and minimums are set out in its brochures on the SEC website.
Charles Stanley owns 25% to 50% of Fund Direct Advisors. The leadership team of Fund Direct Advisors includes President William Stanley and Chief Compliance Officer Charles Stanley. It has 4 employees, 3 of them in advisory roles.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 2 broker-dealer reps
- 3 insurance agents
- Owns 25% to 50% of Fund Direct Advisors Inc.
Charles Stanley
Control person · since May 2020
- Owns 25% to 50% of Fund Direct Advisors Inc.
William Stanley
Control person · since November 2010
- Owns 5% to 10% of Fund Direct Advisors Inc.
Christopher Francis
since November 2010
Fund Direct Advisors’ regulatory assets fell from $694M (May 2021) to $593M (March 2026); clients fell from 290 to 155 and employees from 6 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $593M | 155 | 4 | 1 |
| Apr 2025April 2025 | $605M | 160 | 4 | 1 |
| Feb 2024February 2024 | $524M | 233 | 5 | 1 |
| Jan 2023January 2023 | $500M | 260 | 7 | 1 |
| Mar 2022March 2022 | $660M | 280 | 7 | 1 |
| May 2021May 2021 | $694M | 290 | 6 | 1 |
Besides its headquarters, Fund Direct Advisors has 0 offices, with 1 listed address in 1 state.
North Carolina · 1 listed address
- 201 State Street, GreensboroHQ
Contact and registration details
- Legal name
- Fund Direct Advisors Inc.
- Headquarters
- 201 State Street, Greensboro, NC 27408
- Website
- funddirectadvisors.com
- Phone
- 336-271-4450
- @18965477
- SEC file
- 801-77794
- Structure
- North Carolina corporation
- Fiscal year end
- December
Fund Direct Advisors’ named custodian for separately managed accounts is Mid Atlantic Capital Group ($420M). Fund Direct Advisors does not have custody of client assets.
- Mid Atlantic Capital GroupMid Atlantic Capital Group · Pittsburgh, PA · $420M100%
At year end, Fund Direct Advisors’ separately managed accounts were mostly in funds (84%).
What the accounts hold
- Stocks7%
- Funds84%
- Bonds5%
- U.S. government and agency bonds2%
- Investment grade corporate bonds2%
- State and local bonds1%
- Cash4%
How many clients does Fund Direct Advisors have?
Fund Direct Advisors has 155 clients and manages $593 million for them, as of March 2026. They include 65 individual clients, 65 pension and profit-sharing plans, and 25 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 March 2026
What services does Fund Direct Advisors offer?
Fund Direct Advisors provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Fund Direct Advisors use?
Fund Direct Advisors’ separately managed account assets are held at Mid Atlantic Capital Group (Pittsburgh, PA), with $420M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 March 2026
How many financial advisors does Fund Direct Advisors have?
Fund Direct Advisors has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Fund Direct Advisors invest in?
At the end of its last fiscal year, Fund Direct Advisors’ separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities, 4% cash and equivalents, 2% U.S. government and agency bonds, 2% investment grade corporate bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Fund Direct Advisors?
Fund Direct Advisors’ direct owners are Charles Stanley, Christopher Francis and William Stanley, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 5 March 2026
How does Fund Direct Advisors get paid?
Fund Direct Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Fund Direct Advisors?
Fund Direct Advisors’ main office is at 201 State Street, Greensboro, NC 27408. Its phone number is 336-271-4450. Its website is funddirectadvisors.com.