Fruge' Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Fruge' Capital Advisors reports 71 clients. They include 40 individual clients, 28 high-net-worth individuals and 3 charitable organizations. Of its assets, 99.3% ($140M across 123 accounts) are managed with discretion; $1M across 5 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 56% | 7% |
| High-net-worth individuals | 39% | 86% |
| Charitable organizations | 4% | 7% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 40 | $10.4M | 7.4% | $261K |
| High-net-worth individuals | 28 | $121M | 85.7% | $4.32M |
| Charitable organizations | Fewer than 5 | $9.82M | 7.0% | $3.27M |
| Total | 71 | $141M | 100% | — |
- Clients
- 40
- Regulatory AUM
- $10.4M
- AUM share
- 7.4%
- Avg. per client
- $261K
- Clients
- 28
- Regulatory AUM
- $121M
- AUM share
- 85.7%
- Avg. per client
- $4.32M
- Clients
- Fewer than 5
- Regulatory AUM
- $9.82M
- AUM share
- 7.0%
- Avg. per client
- $3.27M
Total
- Clients
- 71
- Regulatory AUM
- $141M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Fruge' Capital Advisors charges 0.25%–1.00% a year for its Investment Management Agreement. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$2.5M | 1.00% |
| $2.5M–$5M | 0.90% |
| $5M–$7.5M | 0.75% |
| $7.5M–$10M | 0.50% |
| $10M–$15M | 0.40% |
| $15M and above | 0.25% |
Fee details and sources
Other fees
- Hourly planning engagements
- Limited-scope hourly planning engagements are typically billed at $225 to $250 an hour.
- Stand-alone financial planning
- A stand-alone financial plan has a fee of $750 to $2,000, negotiable depending on the complexity of the situation.
Don Fruge owns 50% to 75% of Fruge' Capital Advisors. The leadership team of Fruge' Capital Advisors includes President Don Fruge. It has 2 employees.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Fruge' Capital Advisors, LLC
Don Fruge
Control person · since January 2009
Besides its headquarters, Fruge' Capital Advisors has 0 offices, with 1 listed address in 1 state.
Mississippi · 1 listed address
- 2086 Old Taylor Road, Suite 1013, OxfordHQ
Other business names
Fruge' Capital Advisors has reported 1 other business name to the SEC.
- Fruge' Capital Advisors (Formerly Oxford Investment Advisors)
Contact and registration details
- Legal name
- Fruge' Capital Advisors, LLC
- Headquarters
- 2086 Old Taylor Road, Suite 1013, Oxford, MS 38655
- Website
- Not reported
- Phone
- 662-550-4554
- SEC file
- 801-136134
- Structure
- Mississippi LLC
- Fiscal year end
- December
Fruge' Capital Advisors’ named custodian for separately managed accounts is Charles Schwab ($140M). Fruge' Capital Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab · Omaha, NE · $140M100%
At year end, Fruge' Capital Advisors’ separately managed accounts were mostly in stocks (67%) and funds (27%).
What the accounts hold
- Stocks67%
- Funds27%
- Bonds4%
- Cash2%
How many clients does Fruge' Capital Advisors have?
Fruge' Capital Advisors has 71 clients and manages $141 million for them, as of May 2026. They include 40 individual clients, 28 high-net-worth individuals and 3 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 6 May 2026
What services does Fruge' Capital Advisors offer?
Fruge' Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Fruge' Capital Advisors charge?
Fruge' Capital Advisors charges 0.25%–1.00% a year for its Investment Management Agreement. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: FRUGE CAPITAL ADVISORS ADV PART 2A AND 2B DEC 31 2025, filed 31 March 2026
Which custodians does Fruge' Capital Advisors use?
Fruge' Capital Advisors’ separately managed account assets are held at Charles Schwab (Omaha, NE), with $140M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 6 May 2026
How many financial advisors does Fruge' Capital Advisors have?
Fruge' Capital Advisors has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Fruge' Capital Advisors invest in?
At the end of its last fiscal year, Fruge' Capital Advisors’ separately managed accounts held 67% exchange-traded equities, 27% registered funds (mutual funds, ETFs, BDCs), 4% state and local bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Fruge' Capital Advisors?
Fruge' Capital Advisors’ direct owner is Don Fruge (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 6 May 2026
How does Fruge' Capital Advisors get paid?
Fruge' Capital Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Fruge' Capital Advisors?
Fruge' Capital Advisors’ main office is at 2086 Old Taylor Road, Suite 1013, Oxford, MS 38655. Its phone number is 662-550-4554.