Frankly Finances provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 26–50 clients last fiscal year.
Frankly Finances reports 29 clients. They include 21 high-net-worth individuals, 4 individual clients, and 3 pension and profit-sharing plans. Of its assets, 100.0% ($204M across 134 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 14% | <1% |
| High-net-worth individuals | 72% | 99% |
| Pension and profit-sharing plans | 10% | <1% |
| Charitable organizations | 3% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 4 | $1.16M | 0.6% | $291K |
| High-net-worth individuals | 21 | $202M | 98.8% | $9.61M |
| Pension and profit-sharing plans | Fewer than 5 | $1.04M | 0.5% | $347K |
| Charitable organizations | Fewer than 5 | $156K | 0.1% | $156K |
| Total | 29 | $204M | 100% | — |
- Clients
- 4
- Regulatory AUM
- $1.16M
- AUM share
- 0.6%
- Avg. per client
- $291K
- Clients
- 21
- Regulatory AUM
- $202M
- AUM share
- 98.8%
- Avg. per client
- $9.61M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.04M
- AUM share
- 0.5%
- Avg. per client
- $347K
- Clients
- Fewer than 5
- Regulatory AUM
- $156K
- AUM share
- 0.1%
- Avg. per client
- $156K
Total
- Clients
- 29
- Regulatory AUM
- $204M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Frankly Finances is paid through hourly charges, subscription fees and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning, Annual Subscription
- An annual financial planning subscription has a $1,000 minimum annual fee and will not typically exceed $20,000 for retail clients.
- Financial Planning, Hourly
- Financial planning is billed at $600 an hour, which the firm may reduce in its sole discretion.
- Financial Planning, One-Time Fixed
- Financial planning may be billed as a one-time fixed fee set from the client's assets, the scope of services and the number of meetings.
Frank Garcia owns 75% or more of Frankly Finances. The leadership team of Frankly Finances includes Chief Compliance Officer Frank Garcia. It has 1 employee.
Leadership
- Frank GarciaManager, Member, Chief Compliance Officer
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 1 employee
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Frankly Finances LLC
Frank Garcia
Control person · since April 2022
Frankly Finances’ regulatory assets grew 1.6× from $126M (February 2024) to $204M (February 2026); clients rose from 23 to 29 and employees were 1 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Feb 2026February 2026 | $204M | 29 | 1 | 1 |
| Mar 2025March 2025 | $160M | 27 | 1 | 1 |
| Feb 2024February 2024 | $126M | 23 | 1 | 1 |
Besides its headquarters, Frankly Finances has 0 offices, with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Frankly Finances LLC
- Headquarters
- Not reported
- Website
- franklyfinances.com
- Phone
- 786-897-5035
- @franklyfinances
- SEC file
- 801-129403
- Structure
- Florida LLC
- Fiscal year end
- December
Frankly Finances’ named custodian for separately managed accounts is Charles Schwab ($2.04B). Frankly Finances does not have custody of client assets.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $2.04B100%
At year end, Frankly Finances’ separately managed accounts were mostly in funds (92%). Its reported 13F holdings for the quarter ended 30 June 2026 total $127M across 90 positions; the largest are Dimensional US (11.7%), Vanguard Short-term Bond (11.1%) and Vanguard (10.2%).
What the accounts hold
- Stocks1%
- Funds92%
- Bonds1%
- Cash6%
Reported 13F holdings
- $127M
- Reported 13F value
- 90
- Positions
- 63.2%
- In the 10 largest
- +14.5%
- Value vs. prior quarter
- Dimensional US · Marketwide Value ETF11.7%
- Vanguard Short-term Bond · Index Fund ETF Shares11.1%
- Vanguard · Intermediate-term Bond10.2%
- Dimensional U.S. Small · Cap ETF4.8%
- Avantis Emerging Markets · Equity ETF4.7%
- Avantis All Equity · Markets ETF4.6%
- Dimensional · International Value ETF4.5%
- Dimensional U.S. Equity · Market ETF4.4%
- Dimensional U.S. · Targeted Value ETF4.0%
- Avantis International · Large Cap Value ETF3.3%
Together, the ten largest are 63.2% of reported value.
How many clients does Frankly Finances have?
Frankly Finances has 29 clients and manages $204 million for them, as of February 2026. They include 21 high-net-worth individuals, 4 individual clients, and 3 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 February 2026
What services does Frankly Finances offer?
Frankly Finances provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Frankly Finances use?
Frankly Finances’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $2.04B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 February 2026
How many financial advisors does Frankly Finances have?
Frankly Finances has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Frankly Finances invest in?
At the end of its last fiscal year, Frankly Finances’ separately managed accounts held 92% registered funds (mutual funds, ETFs, BDCs), 6% cash and equivalents, 1% exchange-traded equities and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Frankly Finances?
Frankly Finances’ direct owner is Frank Garcia (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 17 February 2026
How does Frankly Finances get paid?
Frankly Finances is paid through hourly charges, subscription fees and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Frankly Finances?
Its phone number is 786-897-5035. Its website is franklyfinances.com.