Fox Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Fox Financial reports 656 clients. They include 528 individual clients, 124 high-net-worth individuals, and 2 pension and profit-sharing plans. Of its assets, 100.0% ($272M across 1,006 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $272M. It advised 10 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 80% | 51% |
| High-net-worth individuals | 19% | 46% |
| Pension and profit-sharing plans | <1% | 3% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 528 | $139M | 51.2% | $264K |
| High-net-worth individuals | 124 | $124M | 45.6% | $1M |
| Pension and profit-sharing plans | 2 | $8.24M | 3.0% | $4.12M |
| Charitable organizations | Fewer than 5 | $143K | 0.1% | $143K |
| Corporations and other businesses | Fewer than 5 | $153K | 0.1% | $153K |
| Total | 656 | $272M | 100% | — |
- Clients
- 528
- Regulatory AUM
- $139M
- AUM share
- 51.2%
- Avg. per client
- $264K
- Clients
- 124
- Regulatory AUM
- $124M
- AUM share
- 45.6%
- Avg. per client
- $1M
- Clients
- 2
- Regulatory AUM
- $8.24M
- AUM share
- 3.0%
- Avg. per client
- $4.12M
- Clients
- Fewer than 5
- Regulatory AUM
- $143K
- AUM share
- 0.1%
- Avg. per client
- $143K
- Clients
- Fewer than 5
- Regulatory AUM
- $153K
- AUM share
- 0.1%
- Avg. per client
- $153K
Total
- Clients
- 656
- Regulatory AUM
- $272M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 10
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Fox Financial charges 1.20%–1.75% a year for its Portfolio Management Fees. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Negotiated fixed fees of $250 to $10,000 for a plan or for ongoing planning each year, or hourly fees of $150 to $500.
Kevin Fox owns 50% to 75% of Fox Financial. The leadership team of Fox Financial includes President Kevin Fox. It has 6 employees, 5 of them in advisory roles.
Leadership
- Kevin FoxManaging Partner, Chief Compliance Officer, & President
- Thomas DrexlerManaging Partner
- Eric MischlerManaging Partner
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
- Stephanie Lynn Baity
- Thomas Alan Drexler
- Kevin Michael Fox
- Eric McFadden Mischler
- Jacqueline L Powell
Staff
- 6 employees
- 5 in advisory functions
- 6 state-registered reps
- 6 broker-dealer reps
- 5 insurance agents
- Owns 50% to 75% of Fox Financial, Inc.
Kevin Fox
Control person · since June 2020
- Owns 10% to 25% of Fox Financial, Inc.
Thomas Drexler
Control person · since June 2020
- Owns 10% to 25% of Fox Financial, Inc.
Eric Mischler
Control person · since June 2020
Fox Financial’s regulatory assets grew Infinity× from $0 (June 2022) to $272M (June 2026); employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $272M | 656 | 6 | 3 |
| June 2025 | $255M | 655 | 6 | 3 |
| May 2024 | $232M | 646 | 6 | 3 |
| February 2023 | $185M | 632 | 6 | 3 |
| June 2022 | $0 | 0 | 6 | 3 |
Besides its headquarters, Fox Financial has 2 offices, with 3 listed addresses in Pennsylvania.
Pennsylvania · 3 listed addresses
- 1105 Berkshire BLVD. Ste 120,, WyomissingHQ
- 43a Brookwood Ave, Carlisle
- 940 E Park Drive, Harrisburg
Contact and registration details
- Legal name
- Fox Financial, Inc.
- Headquarters
- 1105 Berkshire BLVD. Ste 120,, Wyomissing, PA 19610
- Website
- alliancefinancialofpa.com
- Phone
- 610-376-5981
- @alliancefinancialofpa
- SEC file
- 801-125698
- Structure
- Pennsylvania corporation
- Fiscal year end
- December
Fox Financial uses LPL Financial ($271M, 95%), Vanguard Group ($15.1M, 5%) and Charles Schwab ($395K, 0%) as custodians for its separately managed accounts. Fox Financial has custody of $31.9M in client assets for 69 clients.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $271M95%
- Vanguard GroupVanguard Group · Malvern, PA · $15.1M5%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $395K0%
At year end, Fox Financial’s separately managed accounts were mostly in funds (96%). Its reported 13F holdings for the quarter ended 30 June 2026 total $144M across 12 positions; the largest are Wisdomtree TR (20.9%), SPDR Series Trust (19.1%) and iShares TR (17.5%).
What the accounts hold
- Stocks1%
- Funds96%
- Cash3%
Reported 13F holdings
- $144M
- Reported 13F value
- 12
- Positions
- 99.7%
- In the 10 largest
- +17.2%
- Value vs. prior quarter
- Wisdomtree TR · US Largecap Divd20.9%
- SPDR Series Trust · ST Str PR Sp150019.1%
- iShares TR · US Sml Cap EQT17.5%
- Invesco Qqq TR · Unit Ser 115.5%
- Select Sector SPDR TR · ST Str Techn ETF12.9%
- iShares TR · Rus Mid Cap ETF12.1%
- Invesco Exch Trd Slf Idx FD · Rusl 1000 Dynm0.6%
- SPDR Series Trust · ST Str P500grw0.5%
- Wisdomtree TR · US Qtly Div Grt0.4%
- Invesco Exch Traded FD TR II · S&P Smlcap Qty0.2%
Together, the ten largest are 99.7% of reported value.
How many clients does Fox Financial have?
Fox Financial has 656 clients and manages $272 million for them, as of June 2026. They include 528 individual clients, 124 high-net-worth individuals, and 2 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 22 June 2026
What services does Fox Financial offer?
Fox Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Fox Financial charge?
Fox Financial charges 1.20%–1.75% a year for its Portfolio Management Fees. The fee is billed in advance and is negotiable.
Source: ADV PART 2A- FOX FINANCIAL, INC., filed 18 March 2026
Which custodians does Fox Financial use?
Fox Financial’s separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $271M, Vanguard Group (Malvern, PA), with $15.1M and Charles Schwab & Co., Inc. (Westlake, TX), with $395K. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 22 June 2026
How many financial advisors does Fox Financial have?
Fox Financial has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 5 perform investment advisory functions. 6 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Fox Financial invest in?
At the end of its last fiscal year, Fox Financial’s separately managed accounts held 96% registered funds (mutual funds, ETFs, BDCs), 3% cash and equivalents and 1% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Fox Financial?
Fox Financial’s direct owners are Kevin Fox (50% to 75%), Thomas Drexler (10% to 25%) and Eric Mischler (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 22 June 2026
How does Fox Financial get paid?
Fox Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Fox Financial?
Fox Financial’s main office is at 1105 Berkshire BLVD. Ste 120,, Wyomissing, PA 19610. Its phone number is 610-376-5981. Its website is alliancefinancialofpa.com.