Florian Financial Group provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 51–100 clients last fiscal year.
Florian Financial Group reports 245 clients. They include 187 individual clients and 58 high-net-worth individuals. Of its assets, 100.0% ($215M across 957 accounts) are managed with discretion. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 76% | 27% |
| High-net-worth individuals | 24% | 60% |
| Pension and profit-sharing plans | Fewer than 5 | 9% |
| Corporations and other businesses | Fewer than 5 | 5% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 187 | $57.9M | 26.9% | $310K |
| High-net-worth individuals | 58 | $128M | 59.8% | $2.22M |
| Pension and profit-sharing plans | Fewer than 5 | $18.8M | 8.8% | — |
| Corporations and other businesses | Fewer than 5 | $9.72M | 4.5% | — |
| Total | 245 | $215M | 100% | — |
- Clients
- 187
- Regulatory AUM
- $57.9M
- AUM share
- 26.9%
- Avg. per client
- $310K
- Clients
- 58
- Regulatory AUM
- $128M
- AUM share
- 59.8%
- Avg. per client
- $2.22M
- Clients
- Fewer than 5
- Regulatory AUM
- $18.8M
- AUM share
- 8.8%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $9.72M
- AUM share
- 4.5%
- Avg. per client
- —
Total
- Clients
- 245
- Regulatory AUM
- $215M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Florian Financial Group charges 0.50%–1.20% a year for its Investment Supervisory Services. The fee is billed in advance and is not negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Fixed fee for financial planning, typically $500 to $2,000 depending on the arrangement; advance payment will not exceed $1,200 for work not completed within six months.
Robert Florian owns 75% or more of Florian Financial Group. The leadership team of Florian Financial Group includes Chief Compliance Officer Sarah Gruszka. It has 8 employees, 5 of them in advisory roles.
Staff
- 8 employees
- 5 in advisory functions
- 3 state-registered reps
- 2 insurance agents
- Owns 75% or more of Florian Financial Group LLC
Robert Florian
Control person · since March 2004
Florian Financial Group’s regulatory assets grew 1.8× from $118M (March 2021) to $215M (June 2026); clients rose from 227 to 245 and employees from 5 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $215M | 245 | 8 | 1 |
| Mar 2025March 2025 | $151M | 204 | 5 | 1 |
| Mar 2024March 2024 | $150M | 248 | 5 | 1 |
| Mar 2023March 2023 | $125M | 248 | 5 | 1 |
| Mar 2022March 2022 | $143M | 240 | 5 | 1 |
| Mar 2021March 2021 | $118M | 227 | 5 | 1 |
Besides its headquarters, Florian Financial Group has 0 offices, with 1 listed address in 1 state.
New York · 1 listed address
- 1825 Maple Road, Suite 240, WilliamsvilleHQ
Contact and registration details
- Legal name
- Florian Financial Group LLC
- Headquarters
- 1825 Maple Road, Suite 240, Williamsville, NY 14221
- Website
- Not reported
- Phone
- 716-810-9590
- SEC file
- 801-67944
- Structure
- New York LLC
- Fiscal year end
- December
Florian Financial Group’s named custodian for separately managed accounts is Charles Schwab ($186M). Florian Financial Group has custody of $12M for 15 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $186M100%
At year end, Florian Financial Group’s separately managed accounts were largely in funds (40%) and stocks (35%).
What the accounts hold
- Stocks35%
- Funds40%
- Cash25%
How many clients does Florian Financial Group have?
Florian Financial Group has 245 clients and manages $215 million for them, as of June 2026. They include 187 individual clients and 58 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 June 2026
What services does Florian Financial Group offer?
Florian Financial Group provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Florian Financial Group charge?
Florian Financial Group charges 0.50%–1.20% a year for its Investment Supervisory Services. The fee is billed in advance and is not negotiable.
Which custodians does Florian Financial Group use?
Florian Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $186M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 June 2026
How many financial advisors does Florian Financial Group have?
Florian Financial Group has 3 investment adviser representatives registered with state securities authorities, out of 8 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Florian Financial Group invest in?
At the end of its last fiscal year, Florian Financial Group’s separately managed accounts held 40% registered funds (mutual funds, ETFs, BDCs), 35% exchange-traded equities and 25% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Florian Financial Group?
Florian Financial Group’s direct owner is Robert Florian (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 17 June 2026
How does Florian Financial Group get paid?
Florian Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Florian Financial Group?
Florian Financial Group’s main office is at 1825 Maple Road, Suite 240, Williamsville, NY 14221. Its phone number is 716-810-9590.