Financial Insights provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, business succession planning, divorce planning, education planning, estate planning, insurance, philanthropic planning, tax planning, and tax preparation. Financial planning was provided to 1–10 clients last fiscal year.
Financial Insights reports 774 clients. They include 533 individual clients, 235 high-net-worth individuals and 6 charitable organizations. Of its assets, 94.9% ($708M across 761 accounts) are managed with discretion; $38.3M across 7 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 69% | 21% |
| High-net-worth individuals | 30% | 79% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | <1% | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 533 | $156M | 20.9% | $293K |
| High-net-worth individuals | 235 | $587M | 78.6% | $2.5M |
| Pension and profit-sharing plans | Fewer than 5 | $2.08M | 0.3% | — |
| Charitable organizations | 6 | $1.15M | 0.2% | $191K |
| Total | 774 | $747M | 100% | — |
- Clients
- 533
- Regulatory AUM
- $156M
- AUM share
- 20.9%
- Avg. per client
- $293K
- Clients
- 235
- Regulatory AUM
- $587M
- AUM share
- 78.6%
- Avg. per client
- $2.5M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.08M
- AUM share
- 0.3%
- Avg. per client
- —
- Clients
- 6
- Regulatory AUM
- $1.15M
- AUM share
- 0.2%
- Avg. per client
- $191K
Total
- Clients
- 774
- Regulatory AUM
- $747M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Financial Insights is paid through a percentage of assets under management and hourly charges. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Bridge Program for Retired Financial Professionals
- A flat 0.25% a year on all assets under management, billed quarterly in advance and possibly negotiable.
- Financial and Retirement Planning (Hourly)
- Non-Wealth Management clients pay hourly: lead adviser $500, associate advisor $300, research $200, administrative $150, with a $500 minimum planning fee.
Alexandria Kemp owns 75% or more of Financial Insights. Alexandria Kemp is CEO; the leadership team includes President Alan Hensley and Chief Compliance Officer Jordan Ford. It has 16 employees, 6 of them in advisory roles.
Leadership
- Alexandria KempChief Executive Officer
- Alan HensleyVice President & Wealth Advisor
- Jordan FordChief Compliance Officer & Director of Business Operations
- Daniel McCaffreySR. Portfolio Manager
- Daniel McCaffreySenior Portfolio Manager
- Dorothy LewisFounder
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
- Amanda Marie Burrows
- Michael William Dunbar
- Jordan Ford
- Alan Han Hensley
- Alexandria Anne Kemp
- Dorothy Anne Lewis
- Daniel Joseph McCaffrey
- John Joseph Walsh
Staff
- 16 employees
- 6 in advisory functions
- 7 state-registered reps
- Owns 75% or more of Financial Insights Inc
Alexandria Kemp
Control person · since January 2022
- Owns 5% to 10% of Financial Insights Inc
Dorothy Lewis
since February 1981
- Owns 5% to 10% of Financial Insights Inc
Alan Hensley
since October 2023
Financial Insights’ regulatory assets grew 1.6× from $462M (June 2021) to $747M (June 2026); clients rose from 721 to 774 and employees from 14 to 16.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $747M | 774 | 16 | 2 |
| May 2025 | $663M | 839 | 13 | 2 |
| March 2024 | $789M | 755 | 16 | 1 |
| March 2023 | $621M | 724 | 17 | 1 |
| May 2022 | $534M | 753 | 15 | 1 |
| June 2021 | $462M | 721 | 14 | 1 |
Besides its headquarters, Financial Insights has 1 office (1 private residence, listed without an address), with 1 listed address in Washington.
Washington · 1 listed address
- 1551 Broadway, Suite 600, TacomaHQ
Contact and registration details
- Legal name
- Financial Insights Inc
- Headquarters
- 1551 Broadway, Suite 600, Tacoma, WA 98402
- Website
- financialinsights.com
- Phone
- 253-627-6010
- @financial-insights-inc
- SEC file
- 801-21624
- Founded
- 1984
- Structure
- Washington corporation
- Fiscal year end
- December
Financial Insights uses Raymond James ($719M) as custodian for its separately managed accounts. Financial Insights does not have custody of client assets.
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $719M100%
At year end, Financial Insights’ separately managed accounts were largely in stocks (46%) and funds (43%). Its reported 13F holdings for the quarter ended 30 June 2026 total $380M across 147 positions; the largest are SPDR Series Trust (12.6%), Schwab Strategic TR (8.1%) and Dbx ETF TR (5.8%).
What the accounts hold
- Stocks46%
- Funds43%
- Bonds3%
- Cash8%
Reported 13F holdings
- $380M
- Reported 13F value
- 147
- Positions
- 55.9%
- In the 10 largest
- +23.1%
- Value vs. prior quarter
- SPDR Series Trust · ST Str P500etf12.6%
- Schwab Strategic TR · US Dividend EQ8.1%
- Dbx ETF TR · Xtrack MSCI Eafe5.8%
- Invesco Qqq TR · Unit Ser 15.8%
- American Centy ETF TR · Avantis US Larg4.9%
- Microsoft Corp.4.5%
- SPDR Series Trust · ST Str Sp600 Sml4.2%
- Apple Inc.3.8%
- Vanguard Index Fds · Growth ETF3.4%
- Pathward Financial Inc.2.9%
Together, the ten largest are 55.9% of reported value.
How many clients does Financial Insights have?
Financial Insights has 774 clients and manages $747 million for them, as of June 2026. They include 533 individual clients, 235 high-net-worth individuals and 6 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 June 2026
What services does Financial Insights offer?
Financial Insights provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, business succession planning, divorce planning, education planning, estate planning, insurance, philanthropic planning, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Financial Insights use?
Financial Insights’ separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $719M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 June 2026
How many financial advisors does Financial Insights have?
Financial Insights has 7 investment adviser representatives registered with state securities authorities, out of 16 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Financial Insights invest in?
At the end of its last fiscal year, Financial Insights’ separately managed accounts held 46% exchange-traded equities, 43% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents and 3% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Financial Insights?
Financial Insights’ direct owners are Dorothy Lewis (5% to 10%), Alexandria Kemp (75% or more) and Alan Hensley (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 2 June 2026
How does Financial Insights get paid?
Financial Insights is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Financial Insights?
Financial Insights’ main office is at 1551 Broadway, Suite 600, Tacoma, WA 98402. Its phone number is 253-627-6010. Its website is financialinsights.com.