Financial Council provides portfolio management for individuals and small businesses, portfolio management for institutions, and insurance.
Financial Council reports 649 clients. They include 343 high-net-worth individuals, 305 individual clients and 1 charitable organization. Of its assets, 100.0% ($1.27B across 1,565 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 47% | 12% |
| High-net-worth individuals | 53% | 88% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 305 | $151M | 11.9% | $496K |
| High-net-worth individuals | 343 | $1.12B | 87.9% | $3.26M |
| Charitable organizations | Fewer than 5 | $2.2M | 0.2% | $2.2M |
| Total | 649 | $1.27B | 100% | — |
- Clients
- 305
- Regulatory AUM
- $151M
- AUM share
- 11.9%
- Avg. per client
- $496K
- Clients
- 343
- Regulatory AUM
- $1.12B
- AUM share
- 87.9%
- Avg. per client
- $3.26M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.2M
- AUM share
- 0.2%
- Avg. per client
- $2.2M
Total
- Clients
- 649
- Regulatory AUM
- $1.27B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Financial Council charges 0.25%–1.25% a year for its Portfolio Management Services. The fee is billed in arrears and is negotiable.
Fee details and sources
William Leeb owns 75% or more of Financial Council. William Leeb is CEO; the leadership team includes Chief Operating Officer Jodi Greenlund and Chief Financial Officer David Travis. It has 21 employees, 10 of them in advisory roles.
Staff
- 21 employees
- 10 in advisory functions
- 7 state-registered reps
- 10 broker-dealer reps
- 5 insurance agents
- 2 soliciting firms
- Owns 75% or more of Financial Council, LLC
William Leeb
Control person · since July 1995
- Owns 5% to 10% of Financial Council, LLC
Jodi Greenlund
since July 2022
- Owns 5% to 10% of Financial Council, LLC
David Travis
Control person · since January 2024
- Owns 5% to 10% of Financial Council, LLC
Jeffrey Reynolds
Control person · since January 2024
Financial Council’s regulatory assets grew 1.7× from $752M (March 2021) to $1.27B (May 2026); clients fell from 885 to 649 and employees rose from 3 to 21.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $1.27B | 649 | 21 | 1 |
| Mar 2025March 2025 | $1.1B | 640 | 21 | 1 |
| Jul 2024July 2024 | $959M | 1,456 | 15 | 1 |
| Mar 2023March 2023 | $809M | 1,394 | 3 | 1 |
| Mar 2022March 2022 | $850M | 1,279 | 3 | 1 |
| Mar 2021March 2021 | $752M | 885 | 3 | 1 |
Besides its headquarters, Financial Council has 0 offices, with 1 listed address in 1 state.
Maryland · 1 listed address
- 100 West Road, Suite 500, TowsonHQ
Contact and registration details
- Legal name
- Financial Council, LLC
- Headquarters
- 100 West Road, Suite 500, Towson, MD 21204
- Website
- financialcouncil.com
- Phone
- 410-821-9200
- SEC file
- 801-51360
- Founded
- 1995
- Structure
- Maryland LLC
- Fiscal year end
- December
Financial Council’s named custodian for separately managed accounts is Fidelity ($1.27B). Financial Council has custody of $384M for 215 clients.
- FidelityNational Financial Services LLC · Boston, MA · $1.27B100%
At year end, Financial Council’s separately managed accounts were mostly in funds (90%). Its reported 13F holdings for the quarter ended 30 June 2026 total $308M across 106 positions; the largest are Capital Group Gbl Growth EQT (21.7%), iShares TR (9.7%) and Capital Group Growth ETF (7.9%).
What the accounts hold
- Stocks5%
- Funds90%
- Bonds1%
- Cash4%
How many clients does Financial Council have?
Financial Council has 649 clients and manages $1.27 billion for them, as of May 2026. They include 343 high-net-worth individuals, 305 individual clients and 1 charitable organization.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 May 2026
What services does Financial Council offer?
Financial Council provides portfolio management for individuals and small businesses, portfolio management for institutions, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Financial Council charge?
Financial Council charges 0.25%–1.25% a year for its Portfolio Management Services. The fee is billed in arrears and is negotiable.
Which custodians does Financial Council use?
Financial Council’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $1.27B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 May 2026
How many financial advisors does Financial Council have?
Financial Council has 7 investment adviser representatives registered with state securities authorities, out of 21 employees, and 10 perform investment advisory functions. 10 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Financial Council invest in?
At the end of its last fiscal year, Financial Council’s separately managed accounts held 90% registered funds (mutual funds, ETFs, BDCs), 5% exchange-traded equities, 4% cash and equivalents and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Financial Council?
Financial Council’s direct owners are William Leeb (75% or more), Jodi Greenlund (5% to 10%), David Travis (5% to 10%) and Jeffrey Reynolds (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 13 May 2026
How does Financial Council get paid?
Financial Council is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Financial Council?
Financial Council’s main office is at 100 West Road, Suite 500, Towson, MD 21204. Its phone number is 410-821-9200. Its website is financialcouncil.com.