Factory Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and selecting other managers.
Factory Capital reports 26 clients. They include 14 high-net-worth individuals, 9 individual clients, and 3 corporations and other businesses. Of its assets, 100.0% ($103M across 26 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 35% | 4% |
| High-net-worth individuals | 54% | 95% |
| Corporations and other businesses | 12% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 9 | $4.23M | 4.1% | $470K |
| High-net-worth individuals | 14 | $97.5M | 95.1% | $6.97M |
| Corporations and other businesses | Fewer than 5 | $759K | 0.7% | $253K |
| Total | 26 | $103M | 100% | — |
- Clients
- 9
- Regulatory AUM
- $4.23M
- AUM share
- 4.1%
- Avg. per client
- $470K
- Clients
- 14
- Regulatory AUM
- $97.5M
- AUM share
- 95.1%
- Avg. per client
- $6.97M
- Clients
- Fewer than 5
- Regulatory AUM
- $759K
- AUM share
- 0.7%
- Avg. per client
- $253K
Total
- Clients
- 26
- Regulatory AUM
- $103M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Factory Capital is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting are charged an hourly fee not to exceed $350, or a flat fee of $1,500 to $10,000.
- Retirement Plan Consulting
- Retirement plan consulting is billed as a flat fee of $750 to $25,000, or a percentage of plan assets not exceeding 1.00%.
Factory Holdings, LLC owns 75% or more of Factory Capital and is in turn owned by Keenan Beasley (50–75%) and Travis Henry (25–50%). It has 7 employees, 4 of them in advisory roles.
Leadership
- Travis HenryHead of Factory Capital LLC & CCO
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 4 in advisory functions
- 4 state-registered reps
- 1 soliciting firm
- Owns 75% or more of Factory Capital LLC
Factory Holdings, LLC
Control person · since March 2026
- Owns 50% to 75% of Factory Holdings, LLC
Keenan Beasley
Control person · since March 2026
- Owns 25% to 50% of Factory Holdings, LLC
Travis Henry
Control person · since May 2026
Besides its headquarters, Factory Capital has 0 offices, with 1 listed address in California.
California · 1 listed address
- 5431 W 104th Street, Los AngelesHQ
Contact and registration details
- Legal name
- Factory Capital LLC
- Headquarters
- 5431 W 104th Street, Los Angeles, CA 90045
- Website
- thefactoryhq.com
- Phone
- 954-803-9987
- SEC file
- 801-135866
- Structure
- Delaware LLC
- Fiscal year end
- December
Factory Capital uses Fidelity ($11.9M) as custodian for its separately managed accounts. Factory Capital does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $11.9M100%
At year end, Factory Capital’s separately managed accounts were largely in stocks (33%).
What the accounts hold
- Stocks33%
- Funds6%
- Bonds3%
- Cash2%
- Other56%
- Private equity and credit funds56%
How many clients does Factory Capital have?
Factory Capital has 26 clients and manages $103 million for them, as of August 2026. They include 14 high-net-worth individuals, 9 individual clients, and 3 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 7 August 2026
What services does Factory Capital offer?
Factory Capital provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Factory Capital use?
Factory Capital’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $11.9M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 7 August 2026
How many financial advisors does Factory Capital have?
Factory Capital has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Factory Capital invest in?
At the end of its last fiscal year, Factory Capital’s separately managed accounts held 56% other, 33% exchange-traded equities, 6% pooled vehicles (private funds and similar), 3% state and local bonds and 2% cash and equivalents. The 56% other category is described as: Private Equity and Credit Funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Factory Capital?
Factory Capital is owned through a holding company by Travis Henry and Keenan Beasley. Its direct owner is Factory Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 7 August 2026
How does Factory Capital get paid?
Factory Capital is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Factory Capital?
Factory Capital’s main office is at 5431 W 104th Street, Los Angeles, CA 90045. Its phone number is 954-803-9987. Its website is thefactoryhq.com.