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Factorpoint Planning

Wealth managementRIA

Pittsford, NYCRD 341229Updated

Factorpoint Planning is an investment adviser based in Pittsford, NY, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $288 million, as filed on 3 August 2026.

141
Clients
$2.01M
AUM per individual client
2
Advisory staff
2
Offices
0.35–1.50%
Annual fee

From Form ADV filed 3 August 2026SEC record

Services and clients

Factorpoint Planning provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.

Factorpoint Planning reports 141 clients. They include 74 individual clients and 67 high-net-worth individuals. Of its assets, 100.0% ($288M across 565 accounts) are managed with discretion.

Clients and assets by client type
Clients141 clients reported
Assets$288M
Client typeClientsAssets
Individuals (other than HNW)52%12%
High-net-worth individuals48%86%
Corporations and other businessesFewer than 52%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
74
Regulatory AUM
$34.8M
AUM share
12.1%
Avg. per client
$470K
High-net-worth individuals
Clients
67
Regulatory AUM
$249M
AUM share
86.4%
Avg. per client
$3.71M
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$4.4M
AUM share
1.5%
Avg. per client
—

Total

Clients
141
Regulatory AUM
$288M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

Factorpoint Planning charges 0.35%–1.50% a year for its Wealth Management Fees. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Financial Planning and Consulting
Stand-alone financial planning and consulting is a fixed fee ranging from $3,500 to $15,000, depending on scope and complexity.

Ownership and people

Frederick Krokenberger owns 50% to 75% of Factorpoint Planning. The leadership team of Factorpoint Planning includes Chief Compliance Officer Kurt Krokenberger. It has 3 employees, 2 of them in advisory roles.

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Staff

  • 3 employees
  • 2 in advisory functions
  • 2 state-registered reps
Who owns the firm
Factorpoint Planning, LLC· the adviser
  • Frederick Krokenberger

    Control person · since April 2026

    Owns 50% to 75% of Factorpoint Planning, LLC
  • Kurt Krokenberger

    Control person · since April 2026

    Owns 25% to 50% of Factorpoint Planning, LLC

Offices and registration details

Besides its headquarters, Factorpoint Planning has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.

Listed office addresses by state

New York · 1 listed address

  • 20 Office Park Way, Unit 120, PittsfordHQ

Contact and registration details

Legal name
Factorpoint Planning, LLC
Headquarters
20 Office Park Way, Unit 120, Pittsford, NY 14534
Website
Not reported
LinkedIn
@factorpoint
SEC file
801-135767
Structure
Delaware LLC
Fiscal year end
December

Custodians

Factorpoint Planning’s named custodian for separately managed accounts is Charles Schwab ($288M). Factorpoint Planning has custody of $29.2M for 22 clients.

Reported separately managed account assets by custodian
$288M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $288M100%

Investments and reported holdings

What the accounts hold

Separately managed account assets by class, year end
  • Other100%
    • The firm did not have assets at the end of this fiscal year.100%

Common questions

How many clients does Factorpoint Planning have?

Factorpoint Planning has 141 clients and manages $288 million for them, as of August 2026. They include 74 individual clients and 67 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 August 2026

What services does Factorpoint Planning offer?

Factorpoint Planning provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Factorpoint Planning charge?

Factorpoint Planning charges 0.35%–1.50% a year for its Wealth Management Fees. The fee is billed in advance and is negotiable.

Source: DISCLOSURE BROCHURE FOR FACTORPOINT PLANNING, LLC, filed 3 August 2026

Which custodians does Factorpoint Planning use?

Factorpoint Planning’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $288M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 August 2026

How many financial advisors does Factorpoint Planning have?

Factorpoint Planning has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Factorpoint Planning invest in?

At the end of its last fiscal year, Factorpoint Planning’s separately managed accounts held 100% other. The 100% other category is described as: The Firm Did Not Have Assets at the End of This Fiscal Year.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Factorpoint Planning?

Factorpoint Planning’s direct owners are Kurt Krokenberger (25% to 50%) and Frederick Krokenberger (50% to 75%).

Source: Form ADV Part 1A, Schedules A and B, filed 3 August 2026

How does Factorpoint Planning get paid?

Factorpoint Planning is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Factorpoint Planning?

Factorpoint Planning’s main office is at 20 Office Park Way, Unit 120, Pittsford, NY 14534. Its phone number is 585-895-7506.

Source: Form ADV Part 1A, Item 1.F, filed 3 August 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 3 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. DISCLOSURE BROCHURE FOR FACTORPOINT PLANNING, LLC, submitted 3 August 2026.
  3. IAPD firm record, CRD 341229.
  4. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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