Equity Advisors of Kentucky provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting. Financial planning was provided to 101–250 clients last fiscal year.
Equity Advisors of Kentucky reports 114 clients. They include 94 individual clients and 20 high-net-worth individuals. Of its assets, 4.7% ($6.6M across 30 accounts) are managed with discretion; $135M across 500 accounts are not. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 82% | 68% |
| High-net-worth individuals | 18% | 32% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 94 | $95.7M | 67.6% | $1.02M |
| High-net-worth individuals | 20 | $45.9M | 32.4% | $2.3M |
| Total | 114 | $142M | 100% | $1.24M |
- Clients
- 94
- Regulatory AUM
- $95.7M
- AUM share
- 67.6%
- Avg. per client
- $1.02M
- Clients
- 20
- Regulatory AUM
- $45.9M
- AUM share
- 32.4%
- Avg. per client
- $2.3M
Total
- Clients
- 114
- Regulatory AUM
- $142M
- AUM share
- 100%
- Avg. per client
- $1.24M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Equity Advisors of Kentucky is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and performance-based fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Tax planning and preparation
- Tax planning and preparation are billed hourly: $200 per hour for staff CFP or CPA work, $100 per hour for paraplanner work and $35 per hour for office administrative work.
Fon Rogers owns 50% to 75% of Equity Advisors of Kentucky. The leadership team of Equity Advisors of Kentucky includes Chief Compliance Officer Eric Felty. It has 3 employees.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Equity Advisors of Kentucky Inc
Fon Rogers
Control person · since June 2023
- Owns 25% to 50% of Equity Advisors of Kentucky Inc
Eric Felty
Control person · since June 2023
Equity Advisors of Kentucky’s regulatory assets grew from $123M (May 2021) to $142M (March 2026); clients fell from 139 to 114 and employees from 7 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $142M | 114 | 3 | 2 |
| Mar 2025March 2025 | $125M | 118 | 3 | 2 |
| Jun 2024June 2024 | $116M | 123 | 3 | 2 |
| Jul 2023July 2023 | $106M | 124 | 4 | 2 |
| Jun 2022June 2022 | $131M | 141 | 5 | 1 |
| May 2021May 2021 | $123M | 139 | 7 | 1 |
Besides its headquarters, Equity Advisors of Kentucky has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Kentucky · 1 listed address
- 2201 Regency Road, Suite 504, LexingtonHQ
Contact and registration details
- Legal name
- Equity Advisors of Kentucky Inc
- Headquarters
- 2201 Regency Road, Suite 504, Lexington, KY 40503
- Website
- ea-ky.com
- Phone
- 502-829-9244
- SEC file
- 801-112311
- Structure
- Kentucky corporation
- Fiscal year end
- December
Equity Advisors of Kentucky’s named custodian for separately managed accounts is SEI Private Trust ($113M). Equity Advisors of Kentucky has custody of $120M for 114 clients.
- SEI Private TrustSEI Private Trust Company · Oaks, PA · $113M100%
At year end, Equity Advisors of Kentucky’s separately managed accounts were largely in stocks (45%) and funds (32%).
What the accounts hold
- Stocks45%
- Exchange-traded equities31%
- Non-exchange-traded equities14%
- Funds32%
- Bonds17%
- High-yield corporate bonds8%
- Investment grade corporate bonds5%
- U.S. government and agency bonds3%
- State and local bonds1%
- Cash6%
How many clients does Equity Advisors of Kentucky have?
Equity Advisors of Kentucky has 114 clients and manages $142 million for them, as of March 2026. They include 94 individual clients and 20 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026
What services does Equity Advisors of Kentucky offer?
Equity Advisors of Kentucky provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Equity Advisors of Kentucky use?
Equity Advisors of Kentucky’s separately managed account assets are held at SEI Private Trust Company (Oaks, PA), with $113M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026
How many financial advisors does Equity Advisors of Kentucky have?
Equity Advisors of Kentucky has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Equity Advisors of Kentucky invest in?
At the end of its last fiscal year, Equity Advisors of Kentucky’s separately managed accounts held 32% registered funds (mutual funds, ETFs, BDCs), 31% exchange-traded equities, 14% non-exchange-traded equities, 8% high-yield corporate bonds, 6% cash and equivalents, 5% investment grade corporate bonds, 3% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Equity Advisors of Kentucky?
Equity Advisors of Kentucky’s direct owners are Fon Rogers (50% to 75%) and Eric Felty (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026
How does Equity Advisors of Kentucky get paid?
Equity Advisors of Kentucky is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Equity Advisors of Kentucky?
Equity Advisors of Kentucky’s main office is at 2201 Regency Road, Suite 504, Lexington, KY 40503. Its phone number is 502-829-9244. Its website is ea-ky.com.