Deerfield Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Deerfield Financial Advisors reports 331 clients. They include 163 high-net-worth individuals, 147 individual clients, and 8 pension and profit-sharing plans. Of its assets, 82.9% ($975M across 1,031 accounts) are managed with discretion; $202M across 42 accounts are not. It advised 19 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 44% | 10% |
| High-net-worth individuals | 49% | 86% |
| Pension and profit-sharing plans | 2% | <1% |
| Charitable organizations | 2% | 2% |
| Corporations and other businesses | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 147 | $117M | 10.0% | $799K |
| High-net-worth individuals | 163 | $1.02B | 86.5% | $6.24M |
| Pension and profit-sharing plans | 8 | $10.8M | 0.9% | $1.35M |
| Charitable organizations | 6 | $25.9M | 2.2% | $4.32M |
| Corporations and other businesses | 7 | $4.89M | 0.4% | $699K |
| Total | 331 | $1.18B | 100% | $3.55M |
- Clients
- 147
- Regulatory AUM
- $117M
- AUM share
- 10.0%
- Avg. per client
- $799K
- Clients
- 163
- Regulatory AUM
- $1.02B
- AUM share
- 86.5%
- Avg. per client
- $6.24M
- Clients
- 8
- Regulatory AUM
- $10.8M
- AUM share
- 0.9%
- Avg. per client
- $1.35M
- Clients
- 6
- Regulatory AUM
- $25.9M
- AUM share
- 2.2%
- Avg. per client
- $4.32M
- Clients
- 7
- Regulatory AUM
- $4.89M
- AUM share
- 0.4%
- Avg. per client
- $699K
Total
- Clients
- 331
- Regulatory AUM
- $1.18B
- AUM share
- 100%
- Avg. per client
- $3.55M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 19
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Deerfield Financial Advisors charges 0.45%–0.75% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 0.75% |
| $2M–$4M | 0.65% |
| $4M–$6M | 0.55% |
| $6M and above | 0.45% |
Fee details and sources
Other fees
- Early-career client fixed fee
- Annual fixed fee of $4,000 to $8,000 for clients early in their careers, payable in 12 monthly installments when paid by ACH.
- Financial planning and consulting
- Billed at $400 an hour, in arrears after completion, or on a fixed fee typically from $1,500 to $6,000.
- Wealth management fixed fee
- Annual fixed fee component of Wealth Management Services, typically $2,500 to $15,000 depending on planning and consulting needs, plus a first-year setup fee of up to the annual fixed fee.
Susan Steel owns 25% to 50% of Deerfield Financial Advisors. The leadership team of Deerfield Financial Advisors includes President Bradley Cougill, Chief Operating Officer Susan Steel and Chief Compliance Officer Marsha Kalasmiki. It has 14 employees, 6 of them in advisory roles.
Leadership
- Bradley CougillSenior Shareholder, Vice President, and Chief Investment Officer
- Susan SteelSenior Shareholder, President, Chief Operating Officer, Chief Financial Officer
- Marsha KalasmikiChief Compliance Officer
- Matthew RoopShareholder
- Marcus MillerShareholder
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
- Bradley Raymond Cougill
- Kent Alexander Delph
- Aidan Christopher Finet
- Nathan Carter Melchi
- Marcus Franklin Miller
- Matthew Lewis Roop
- Susan Marie Steel
Staff
- 14 employees
- 6 in advisory functions
- 6 state-registered reps
- Owns 25% to 50% of Deerfield Financial Advisors, Inc.
Susan Steel
Control person · since October 1993
- Owns 25% to 50% of Deerfield Financial Advisors, Inc.
Bradley Cougill
Control person · since January 2000
- Owns 10% to 25% of Deerfield Financial Advisors, Inc.
Matthew Roop
Control person · since October 2021
- Owns 10% to 25% of Deerfield Financial Advisors, Inc.
Marcus Miller
Control person · since October 2021
Deerfield Financial Advisors’ regulatory assets grew 1.6× from $716M (April 2021) to $1.18B (March 2026); clients rose from 288 to 331 and employees from 13 to 14. In 2010, Bowyer,weydert Wealth Planning Partners,inc. (Bowyer,weydert Wealth Planning Partners) joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.18B | 331 | 14 | 8 |
| May 2025 | $959M | 203 | 15 | 9 |
| March 2024 | $831M | 298 | 12 | 7 |
| March 2023 | $740M | 291 | 11 | 7 |
| July 2022 | $770M | 299 | 11 | 7 |
| April 2021 | $716M | 288 | 13 | 2 |
Firms that joined
20101 joined
- Bowyer,weydert Wealth Planning Partners,inc. (Bowyer,weydert Wealth Planning Partners)No filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Deerfield Financial Advisors has 7 offices (6 private residences, listed without an address), with 2 listed addresses in Illinois and Indiana.
Illinois · 1 listed address
- 11 N. Northwest Hwy., Park Ridge
Indiana · 1 listed address
- 310 E. 96th Street, Suite 375, IndianapolisHQ
Contact and registration details
- Legal name
- Deerfield Financial Advisors, Inc.
- Headquarters
- 310 E. 96th Street, Suite 375, Indianapolis, IN 46240
- Website
- deerfield.com
- Phone
- 317-469-2455
- @deerfield-financial-advisors
- SEC file
- 801-25156
- Structure
- Indiana corporation
- Fiscal year end
- December
Deerfield Financial Advisors uses Charles Schwab ($1.04B) as custodian for its separately managed accounts. Deerfield Financial Advisors has custody of $516M in client assets for 187 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.04B100%
At year end, Deerfield Financial Advisors’ separately managed accounts were largely in funds (47%) and stocks (24%).
What the accounts hold
- Stocks24%
- Funds47%
- Bonds23%
- State and local bonds22%
- U.S. government and agency bonds1%
- Cash6%
How many clients does Deerfield Financial Advisors have?
Deerfield Financial Advisors has 331 clients and manages $1.18 billion for them, as of March 2026. They include 163 high-net-worth individuals, 147 individual clients, and 8 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 March 2026
What services does Deerfield Financial Advisors offer?
Deerfield Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, education planning, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Deerfield Financial Advisors charge?
Deerfield Financial Advisors charges 0.45%–0.75% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: FORM ADV PART 2A DISCLOSURE BROCHURE, filed 3 March 2026
Which custodians does Deerfield Financial Advisors use?
Deerfield Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.04B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 March 2026
How many financial advisors does Deerfield Financial Advisors have?
Deerfield Financial Advisors has 6 investment adviser representatives registered with state securities authorities, out of 14 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Deerfield Financial Advisors invest in?
At the end of its last fiscal year, Deerfield Financial Advisors’ separately managed accounts held 47% registered funds (mutual funds, ETFs, BDCs), 24% exchange-traded equities, 22% state and local bonds, 6% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Deerfield Financial Advisors?
Deerfield Financial Advisors’ direct owners are Susan Steel, Bradley Cougill, Matthew Roop and Marcus Miller, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 3 March 2026
How does Deerfield Financial Advisors get paid?
Deerfield Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Deerfield Financial Advisors registered with the SEC?
Yes, Deerfield Financial Advisors has been registered with the SEC as an investment adviser since 5 September 1985. Its CRD number is 104964 and its SEC file number is 801-25156.
Source: Form ADV Part 1A, Item 1, filed 3 March 2026; IAPD firm record
How do I contact Deerfield Financial Advisors?
Deerfield Financial Advisors’ main office is at 310 E. 96th Street, Suite 375, Indianapolis, IN 46240. Its phone number is 317-469-2455. Its website is deerfield.com.