David Kennon provides portfolio management for individuals and small businesses.
David Kennon reports 741 clients. They include 660 individual clients and 81 high-net-worth individuals. Of its assets, 100.0% ($300M across 1,141 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 89% | 55% |
| High-net-worth individuals | 11% | 45% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 660 | $166M | 55.2% | $251K |
| High-net-worth individuals | 81 | $135M | 44.8% | $1.66M |
| Total | 741 | $300M | 100% | $405K |
- Clients
- 660
- Regulatory AUM
- $166M
- AUM share
- 55.2%
- Avg. per client
- $251K
- Clients
- 81
- Regulatory AUM
- $135M
- AUM share
- 44.8%
- Avg. per client
- $1.66M
Total
- Clients
- 741
- Regulatory AUM
- $300M
- AUM share
- 100%
- Avg. per client
- $405K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
David Kennon charges up to 1.00% a year for its Asset Management Fees. The fee is billed in advance and is negotiable.
Fee details and sources
David R Kennon owns 75% or more of David Kennon. It has 3 employees, 1 of them in advisory roles.
Staff
- 3 employees
- 1 in advisory functions
- 1 state-registered rep
- 1 insurance agent
- Owns 75% or more of David Kennon Incorporated
David R Kennon
Control person · since January 2015
David Kennon’s regulatory assets grew 1.5× from $200M (January 2021) to $300M (March 2026); clients rose from 424 to 741 and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $300M | 741 | 3 | 1 |
| Mar 2025March 2025 | $293M | 589 | 3 | 1 |
| Feb 2024February 2024 | $245M | 699 | 3 | 1 |
| Jan 2023January 2023 | $210M | 652 | 3 | 1 |
| Jan 2022January 2022 | $242M | 483 | 3 | 1 |
| Jan 2021January 2021 | $200M | 424 | 3 | 1 |
Besides its headquarters, David Kennon has 0 offices, with 1 listed address in 1 state.
Florida · 1 listed address
- 1 South School Avenue, Penthouse Suite, SarasotaHQ
Contact and registration details
- Legal name
- David Kennon Incorporated
- Headquarters
- 1 South School Avenue, Penthouse Suite, Sarasota, FL 34237
- Website
- kennonfinancial.com
- Phone
- 941-556-6307
- SEC file
- 801-115025
- Structure
- Florida corporation
- Fiscal year end
- December
David Kennon’s named custodian for separately managed accounts is Charles Schwab ($306M). David Kennon does not have custody of client assets.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $306M100%
David Kennon’s reported 13F holdings for the quarter ended 30 June 2026 total $303M across 45 positions; the largest are Vanguard Index Fds (25.7%), Vanguard Index Fds (11.7%) and Vanguard Star Fds (6.6%).
What the accounts hold
- Cash2%
- Other98%
- Etfs98%
How many clients does David Kennon have?
David Kennon has 741 clients and manages $300 million for them, as of March 2026. They include 660 individual clients and 81 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026
What services does David Kennon offer?
David Kennon provides portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does David Kennon charge?
David Kennon charges up to 1.00% a year for its Asset Management Fees. The fee is billed in advance and is negotiable.
Which custodians does David Kennon use?
David Kennon’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $306M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026
How many financial advisors does David Kennon have?
David Kennon has 1 investment adviser representative registered with state securities authorities, out of 3 employees, and 1 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does David Kennon invest in?
At the end of its last fiscal year, David Kennon’s separately managed accounts held 98% other and 2% cash and equivalents. The 98% other category is described as: Etfs.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns David Kennon?
David Kennon’s direct owner is David R Kennon (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 2 March 2026
How does David Kennon get paid?
David Kennon is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact David Kennon?
David Kennon’s main office is at 1 South School Avenue, Penthouse Suite, Sarasota, FL 34237. Its phone number is 941-556-6307. Its website is kennonfinancial.com.