{"url":"https://nivawealth.com/firms/david-kennon-301130","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/301130","regulatoryAum":300000008,"crd":"301130","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4459476","suffix":null,"lastName":"KENNON","firstName":"DAVID","middleName":"ROBERT"}],"total":1,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-01-21","regulatoryAum":200000000,"clients":424,"employees":3,"offices":1},{"filedOn":"2022-01-21","regulatoryAum":242000000,"clients":483,"employees":3,"offices":1},{"filedOn":"2023-01-10","regulatoryAum":210000000,"clients":652,"employees":3,"offices":1},{"filedOn":"2024-02-12","regulatoryAum":245000000,"clients":699,"employees":3,"offices":1},{"filedOn":"2025-03-17","regulatoryAum":293000000,"clients":589,"employees":3,"offices":1},{"filedOn":"2026-03-02","regulatoryAum":300000008,"clients":741,"employees":3,"offices":1}],"secFileNumber":"801-115025","legalName":"David Kennon Incorporated","displayName":"David Kennon","slug":"david-kennon-301130","website":"https://kennonfinancial.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Florida corporation","fiscalYearEnd":"December","headquarters":{"street":"1 South School Avenue, Penthouse Suite","city":"Sarasota","state":"FL","stateName":"Florida","country":"United States","postalCode":"34237"},"tradeNames":[],"registration":{"secApproved":"22 April 2019","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":404858.31039136305,"staff":{"employees":3,"advisory":1,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":300000008,"discretionary":300000008,"discretionaryAccounts":1141,"nonDiscretionary":0,"nonDiscretionaryAccounts":0,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":660,"regulatoryAum":165500008},{"label":"High-net-worth individuals","clients":81,"regulatoryAum":134500000}],"feePrograms":[{"role":"main","program":"Asset Management Fees","feeBasis":"ceiling","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1013243","versionId":1013243,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-02","documentName":"KENNON FINANCIAL BROCHURE","fee_rate_low":null,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T10:36:32.162436+00:00","documents":[{"name":"KENNON FINANCIAL BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1013243","versionId":1013243,"submittedOn":"2026-03-02"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":306000008}],"custodyNote":"David Kennon does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"David R Kennon","title":"CEO and CCO","crd":""}],"ownership":[{"label":"David R Kennon","detail":"Ceo and cco in the 75% or more ownership band and a control person, since January 2015."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Florida","offices":1,"addresses":[{"street":"1 South School Avenue, Penthouse Suite","city":"Sarasota","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"941-556-6307","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management"],"activities":["Portfolio management for individuals and/or small businesses"],"financialPlanningClients":null,"assetMix":[{"label":"Cash and cash equivalents","percent":2},{"label":"Other","percent":98,"detail":"Etfs"}],"privateFunds":0},"sources":{"adv1FilingDate":"2 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/301130/PDF/301130.pdf","brochureDate":"2 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1013243","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does David Kennon have?","answer":"David Kennon has 741 clients and manages $300 million for them, as of March 2026. They include 660 individual clients and 81 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does David Kennon offer?","answer":"David Kennon provides portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does David Kennon charge?","answer":"David Kennon charges up to 1.00% a year for its Asset Management Fees. The fee is billed in advance and is negotiable.","source":"KENNON FINANCIAL BROCHURE, filed 2 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does David Kennon use?","answer":"David Kennon’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $306M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does David Kennon have?","answer":"David Kennon has 1 investment adviser representative registered with state securities authorities, out of 3 employees, and 1 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does David Kennon invest in?","answer":"At the end of its last fiscal year, David Kennon’s separately managed accounts held 98% other and 2% cash and equivalents. The 98% other category is described as: Etfs.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns David Kennon?","answer":"David Kennon’s direct owner is David R Kennon (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does David Kennon get paid?","answer":"David Kennon is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact David Kennon?","answer":"David Kennon’s main office is at 1 South School Avenue, Penthouse Suite, Sarasota, FL 34237. Its phone number is 941-556-6307. Its website is kennonfinancial.com.","source":"Form ADV Part 1A, Item 1.F, filed 2 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/david-kennon-301130/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-07-22","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/1954126/000195412626000004/0001954126-26-000004-index.html","totalValue":302631380,"positionCount":45,"top10Share":0.727978202392627,"top10":[{"issuer":"VANGUARD INDEX FDS","titleOfClass":"S&P 500 ETF SHS","cusip":"922908363","value":77765202,"shares":113227,"shareType":"SH","priorValue":67751104,"priorShares":113381},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"TOTAL STK MKT","cusip":"922908769","value":35497791,"shares":95930,"shareType":"SH","priorValue":31939591,"priorShares":99559},{"issuer":"VANGUARD STAR FDS","titleOfClass":"VG TL INTL STK 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Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}