Daniel Krug & Associates provides financial planning, portfolio management for individuals and small businesses, selecting other managers, publishing newsletters, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Daniel Krug & Associates reports 192 clients. They include 137 individual clients and 55 high-net-worth individuals. Of its assets, 100.0% ($145M across 1,128 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $25.5M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 71% | 30% |
| High-net-worth individuals | 29% | 70% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 137 | $44M | 30.3% | $321K |
| High-net-worth individuals | 55 | $101M | 69.7% | $1.84M |
| Total | 192 | $145M | 100% | $756K |
- Clients
- 137
- Regulatory AUM
- $44M
- AUM share
- 30.3%
- Avg. per client
- $321K
- Clients
- 55
- Regulatory AUM
- $101M
- AUM share
- 69.7%
- Avg. per client
- $1.84M
Total
- Clients
- 192
- Regulatory AUM
- $145M
- AUM share
- 100%
- Avg. per client
- $756K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Daniel Krug & Associates charges 0.65%–1.40% a year for its Investment Management Services. The fee is billed in advance and is negotiable.
Fee details and sources
Daniel Krug owns 75% or more of Daniel Krug & Associates. Daniel Krug is CEO; the leadership team includes Chief Compliance Officer Rocky Istvan. It has 7 employees, 2 of them in advisory roles.
Staff
- 7 employees
- 2 in advisory functions
- 2 state-registered reps
- 4 insurance agents
- Owns 75% or more of Daniel Krug & Associates, Inc.
Daniel Krug
Control person · since March 2004
Daniel Krug & Associates’ regulatory assets grew from $117M (May 2024) to $145M (March 2026); clients fell from 203 to 192 and employees rose from 6 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $145M | 192 | 7 | 1 |
| Mar 2025March 2025 | $131M | 218 | 6 | 1 |
| May 2024May 2024 | $117M | 203 | 6 | 1 |
Besides its headquarters, Daniel Krug & Associates has 0 offices, with 1 listed address in 1 state.
Michigan · 1 listed address
- 8040 Ortonville RD, Suite D, ClarkstonHQ
Contact and registration details
- Legal name
- Daniel Krug & Associates, Inc.
- Headquarters
- 8040 Ortonville RD, Suite D, Clarkston, MI 48348
- Website
- Not reported
- Phone
- 248-625-2788
- SEC file
- 801-130573
- Structure
- Michigan corporation
- Fiscal year end
- December
Daniel Krug & Associates’ named custodian for separately managed accounts is Fidelity ($145M). Daniel Krug & Associates has custody of $125M for 141 clients.
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $145M100%
At year end, Daniel Krug & Associates’ separately managed accounts were mostly in stocks (52%) and funds (36%).
What the accounts hold
- Stocks52%
- Funds36%
- Cash12%
How many clients does Daniel Krug & Associates have?
Daniel Krug & Associates has 192 clients and manages $145 million for them, as of March 2026. They include 137 individual clients and 55 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026
What services does Daniel Krug & Associates offer?
Daniel Krug & Associates provides financial planning, portfolio management for individuals and small businesses, selecting other managers, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Daniel Krug & Associates charge?
Daniel Krug & Associates charges 0.65%–1.40% a year for its Investment Management Services. The fee is billed in advance and is negotiable.
Source: FORM ADV PART 2A: FIRM BROCHURE, filed 25 March 2026
Which custodians does Daniel Krug & Associates use?
Daniel Krug & Associates’ separately managed account assets are held at Fidelity Distributors Company LLC (Smithfield, RI), with $145M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026
How many financial advisors does Daniel Krug & Associates have?
Daniel Krug & Associates has 2 investment adviser representatives registered with state securities authorities, out of 7 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Daniel Krug & Associates invest in?
At the end of its last fiscal year, Daniel Krug & Associates’ separately managed accounts held 52% exchange-traded equities, 36% registered funds (mutual funds, ETFs, BDCs) and 12% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Daniel Krug & Associates?
Daniel Krug & Associates’ direct owner is Daniel Krug (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026
How does Daniel Krug & Associates get paid?
Daniel Krug & Associates is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Daniel Krug & Associates?
Daniel Krug & Associates’ main office is at 8040 Ortonville RD, Suite D, Clarkston, MI 48348. Its phone number is 248-625-2788.
