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Curtis Advisory Group

Wealth managementRIA

Santa Barbara, CACRD 151695Updated

Curtis Advisory Group is an investment adviser based in Santa Barbara, CA, registered with the SEC since 2015. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations and individual clients. Its regulatory assets under management total $574 million, as filed on 15 April 2026.

157
Clients
$3.09M
AUM per individual client
3
Advisory staff
1
Offices
0.10–1.00%
Annual fee

From Form ADV filed 15 April 2026SEC record

Services and clients

Curtis Advisory Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.

Curtis Advisory Group reports 157 clients. They include 73 individual clients, 64 high-net-worth individuals, and 11 pension and profit-sharing plans. Of its assets, 99.8% ($572M across 542 accounts) are managed with discretion; $1.3M across 6 accounts are not. Of its clients, 1% are outside the U.S.

Clients and assets by client type
Clients157 clients
Assets$574M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)46%3%
High-net-worth individuals41%70%
Pension and profit-sharing plans7%3%
Charitable organizations2%21%
Corporations and other businesses4%3%
Client breakdown and activity details
Individuals (other than HNW)
Clients
73
Regulatory AUM
$20M
AUM share
3.5%
Avg. per client
$273K
High-net-worth individuals
Clients
64
Regulatory AUM
$403M
AUM share
70.2%
Avg. per client
$6.29M
Pension and profit-sharing plans
Clients
11
Regulatory AUM
$15.1M
AUM share
2.6%
Avg. per client
$1.37M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$119M
AUM share
20.7%
Avg. per client
$39.6M
Corporations and other businesses
Clients
6
Regulatory AUM
$17M
AUM share
3.0%
Avg. per client
$2.84M

Total

Clients
157
Regulatory AUM
$574M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
1%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
101–250

Curtis Advisory Group fees and minimums

Curtis Advisory Group charges 0.10%–1.00% a year for its Portfolio Management & Participant Account Management Fees. The fee is billed in advance or in arrears, is negotiable and requires an account of at least $1,000,000. The brochure also prices 3 other services, listed under fee details.

Fee details and sources

Other fees

Investment Oversight and Tracking
Typically a fixed amount charged monthly in arrears, which may be negotiable.
Ongoing Financial Planning
Ongoing financial planning is negotiated at $1,800 to $5,000 depending on the level of services.
Tax Preparation and Representation
Tax return preparation fees start at $700; additional services are billed at an agreed hourly rate.

Who owns Curtis Advisory Group

Ryan Curtis owns 50% to 75% of Curtis Advisory Group. It has 3 employees.

Leadership

Investment adviser representatives

3 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 3 employees
  • 3 in advisory functions
  • 3 state-registered reps
Ownership chain
Curtis Advisory Group, LLC· the adviser
  • Ryan Curtis

    Control person · since August 2009

    Owns 50% to 75% of Curtis Advisory Group, LLC
  • Joshua Hayes

    Control person · since January 2021

    Owns 50% to 75% of Curtis Advisory Group, LLC

Growth and acquisitions

Curtis Advisory Group’s regulatory assets grew 2.3× from $250M (March 2021) to $574M (April 2026); clients rose from 99 to 157 and employees from 2 to 3.

By annual filing
Measure
Figures from each annual filing
Curtis Advisory Group figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
April 2026$574M15731
March 2025$485M14731
March 2024$419M12631
July 2023$396M12431
March 2022$371M10621
March 2021$250M9921

Offices and registration details

Besides its headquarters, Curtis Advisory Group has 0 offices, with 1 listed address in California.

Listed office addresses in California
Santa Barbara

California · 1 listed address

  • 735 State Street, Suite 214, Santa BarbaraHQ

Contact and registration details

Legal name
Curtis Advisory Group, LLC
Headquarters
735 State Street, Suite 214, Santa Barbara, CA 93101
SEC file
801-81082
Structure
California LLC
Fiscal year end
December

Custodians

Curtis Advisory Group uses Charles Schwab ($553M) as custodian for its separately managed accounts. Curtis Advisory Group has custody of $60.1M in client assets for 41 clients.

Reported separately managed account assets by custodian
$553M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $553M100%

Investments and reported holdings

At year end, Curtis Advisory Group’s separately managed accounts were mostly in funds (70%) and stocks (22%). Its reported 13F holdings for the quarter ended 30 June 2026 total $515M across 117 positions; the largest are Nvidia Corporation (11.3%), State Str SPDR S&P 500 ETF T (9.2%) and Schwab Strategic TR (8.3%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks22%
  • Funds70%
  • Bonds5%
    • U.S. government and agency bonds3%
    • State and local bonds1%
    • Investment grade corporate bonds1%
  • Cash3%

Reported 13F holdings

$515M
Reported 13F value
117
Positions
52.2%
In the 10 largest
+11.0%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Nvidia Corporation11.3%
  2. State Str SPDR S&P 500 ETF T · TR Unit9.2%
  3. Schwab Strategic TR · US Lcap GR ETF8.3%
  4. Amazon Com Inc.5.3%
  5. Vanguard World FD · Inf Tech ETF4.3%
  6. iShares TR · Rus 1000 Grw ETF3.8%
  7. SPDR Series Trust · ST Str P500etf3.5%
  8. Invesco Qqq TR · Unit Ser 12.3%
  9. Invesco Exchange Traded FD T · Buyback Achiev2.2%
  10. J P Morgan Exchange Traded F · Equity Premium2.1%

Together, the ten largest are 52.2% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 29 July 2026

Common questions

How many clients does Curtis Advisory Group have?

Curtis Advisory Group has 157 clients and manages $574 million for them, as of April 2026. They include 73 individual clients, 64 high-net-worth individuals, and 11 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 April 2026

What services does Curtis Advisory Group offer?

Curtis Advisory Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Curtis Advisory Group charge?

Curtis Advisory Group charges 0.10%–1.00% a year for its Portfolio Management & Participant Account Management Fees. The fee is billed in advance or in arrears, is negotiable and requires an account of at least $1,000,000.

Source: CURTIS ADVISORY GROUP ADV PART 2, filed 15 April 2026

Which custodians does Curtis Advisory Group use?

Curtis Advisory Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $553M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 April 2026

How many financial advisors does Curtis Advisory Group have?

Curtis Advisory Group has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Curtis Advisory Group invest in?

At the end of its last fiscal year, Curtis Advisory Group’s separately managed accounts held 70% registered funds (mutual funds, ETFs, BDCs), 22% exchange-traded equities, 3% U.S. government and agency bonds, 3% cash and equivalents, 1% state and local bonds and 1% investment grade corporate bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Does Curtis Advisory Group have a minimum investment?

Yes, Curtis Advisory Group’s minimum account size for its Portfolio Management & Participant Account Management Fees is $1M.

Source: CURTIS ADVISORY GROUP ADV PART 2, filed 15 April 2026

Who owns Curtis Advisory Group?

Curtis Advisory Group’s direct owners are Ryan Curtis (50% to 75%) and Joshua Hayes (50% to 75%).

Source: Form ADV Part 1A, Schedules A and B, filed 15 April 2026

How does Curtis Advisory Group get paid?

Curtis Advisory Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Curtis Advisory Group registered with the SEC?

Yes, Curtis Advisory Group has been registered with the SEC as an investment adviser since 9 March 2015. Its CRD number is 151695 and its SEC file number is 801-81082.

Source: Form ADV Part 1A, Item 1, filed 15 April 2026; IAPD firm record

How do I contact Curtis Advisory Group?

Curtis Advisory Group’s main office is at 735 State Street, Suite 214, Santa Barbara, CA 93101. Its phone number is 805-963-6181. Its website is curtisadvisorygroup.com.

Source: Form ADV Part 1A, Item 1.F, filed 15 April 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 15 April 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. CURTIS ADVISORY GROUP ADV PART 2, submitted 15 April 2026.
  3. IAPD firm record, CRD 151695.
  4. SEC registered adviser data, annual Form ADV amendments filed 8 March 2021 to 15 April 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 29 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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