Crescent Sterling provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 26–50 clients last fiscal year.
Crescent Sterling reports 195 clients. They include 137 individual clients, 54 high-net-worth individuals and 3 charitable organizations. Of its assets, 87.8% ($185M across 454 accounts) are managed with discretion; $25.7M across 1 account is not. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 70% | 19% |
| High-net-worth individuals | 28% | 68% |
| Charitable organizations | 2% | 13% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 137 | $39.6M | 18.8% | $289K |
| High-net-worth individuals | 54 | $144M | 68.3% | $2.66M |
| Charitable organizations | Fewer than 5 | $26.3M | 12.5% | $8.77M |
| Corporations and other businesses | Fewer than 5 | $800K | 0.4% | $800K |
| Total | 195 | $210M | 100% | — |
- Clients
- 137
- Regulatory AUM
- $39.6M
- AUM share
- 18.8%
- Avg. per client
- $289K
- Clients
- 54
- Regulatory AUM
- $144M
- AUM share
- 68.3%
- Avg. per client
- $2.66M
- Clients
- Fewer than 5
- Regulatory AUM
- $26.3M
- AUM share
- 12.5%
- Avg. per client
- $8.77M
- Clients
- Fewer than 5
- Regulatory AUM
- $800K
- AUM share
- 0.4%
- Avg. per client
- $800K
Total
- Clients
- 195
- Regulatory AUM
- $210M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Crescent Sterling is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consulting
- Billed at $65 to $325 per hour; all fees are subject to negotiation given the circumstances of the account.
William Thompson owns 75% or more of Crescent Sterling. The leadership team of Crescent Sterling includes President William Thompson. It has 7 employees, 4 of them in advisory roles.
Staff
- 7 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 75% or more of Crescent Sterling LTD
William Thompson
Control person · since August 1992
Crescent Sterling’s regulatory assets grew from $186M (March 2021) to $210M (March 2026); clients were 195 in both filings and employees rose from 5 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $210M | 195 | 7 | 1 |
| Mar 2025March 2025 | $214M | 195 | 6 | 1 |
| Jun 2024June 2024 | $212M | 235 | 6 | 1 |
| Mar 2023March 2023 | $205M | 225 | 7 | 1 |
| Mar 2022March 2022 | $209M | 198 | 5 | 1 |
| Mar 2021March 2021 | $186M | 198 | 5 | 1 |
Besides its headquarters, Crescent Sterling has 0 offices, with 1 listed address in 1 state.
Louisiana · 1 listed address
- 4415 Shores Drive, Suite 250, MetairieHQ
Contact and registration details
- Legal name
- Crescent Sterling LTD
- Headquarters
- 4415 Shores Drive, Suite 250, Metairie, LA 70006-6804
- Website
- crescentsterling.com
- Phone
- 504-885-1135
- SEC file
- 801-41821
- Structure
- Louisiana corporation
- Fiscal year end
- December
Crescent Sterling’s named custodian for separately managed accounts is Charles Schwab ($214M). Crescent Sterling has custody of $22.5M for 25 clients.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $214M100%
At year end, Crescent Sterling’s separately managed accounts were mostly in stocks (55%) and bonds (28%). Its reported 13F holdings for the quarter ended 30 June 2026 total $112M across 85 positions; the largest are Schwab Strategic TR (7.9%), Johnson & Johnson (5.0%) and Cisco Sys Inc. (4.8%).
What the accounts hold
- Stocks55%
- Bonds28%
- Investment grade corporate bonds25%
- State and local bonds2%
- U.S. government and agency bonds1%
- Cash17%
How many clients does Crescent Sterling have?
Crescent Sterling has 195 clients and manages $210 million for them, as of March 2026. They include 137 individual clients, 54 high-net-worth individuals and 3 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Crescent Sterling offer?
Crescent Sterling provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Crescent Sterling use?
Crescent Sterling’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $214M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Crescent Sterling have?
Crescent Sterling has 4 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Crescent Sterling invest in?
At the end of its last fiscal year, Crescent Sterling’s separately managed accounts held 55% exchange-traded equities, 25% investment grade corporate bonds, 17% cash and equivalents, 2% state and local bonds and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Crescent Sterling?
Crescent Sterling’s direct owner is William Thompson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Crescent Sterling get paid?
Crescent Sterling is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Crescent Sterling?
Crescent Sterling’s main office is at 4415 Shores Drive, Suite 250, Metairie, LA 70006-6804. Its phone number is 504-885-1135. Its website is crescentsterling.com.
