CovingtonAlsina provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 500 clients last fiscal year.
CovingtonAlsina reports 1,241 clients. They include 1,146 individual clients, 90 high-net-worth individuals and 3 charitable organizations. Of its assets, 100.0% ($283M across 1,241 accounts) are managed with discretion. It advised 127 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 92% | 37% |
| High-net-worth individuals | 7% | 63% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,146 | $104M | 36.8% | $91K |
| High-net-worth individuals | 90 | $177M | 62.5% | $1.97M |
| Pension and profit-sharing plans | Fewer than 5 | $147K | 0.1% | $147K |
| Charitable organizations | Fewer than 5 | $1.01M | 0.4% | $336K |
| Corporations and other businesses | Fewer than 5 | $634K | 0.2% | $634K |
| Total | 1,241 | $283M | 100% | — |
- Clients
- 1,146
- Regulatory AUM
- $104M
- AUM share
- 36.8%
- Avg. per client
- $91K
- Clients
- 90
- Regulatory AUM
- $177M
- AUM share
- 62.5%
- Avg. per client
- $1.97M
- Clients
- Fewer than 5
- Regulatory AUM
- $147K
- AUM share
- 0.1%
- Avg. per client
- $147K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.01M
- AUM share
- 0.4%
- Avg. per client
- $336K
- Clients
- Fewer than 5
- Regulatory AUM
- $634K
- AUM share
- 0.2%
- Avg. per client
- $634K
Total
- Clients
- 1,241
- Regulatory AUM
- $283M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 127
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 500
CovingtonAlsina charges 0.15%–1.25% a year for its Portfolio Management Fees. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Fixed fees of $500 to $5,000 for a financial plan; Core packages up to $1,250 a year and Choice packages up to $5,250 a year. Hourly fees are $150 to $500.
- Pension Consulting
- Annual fee for retirement plan advisory services of up to 1% of plan assets, negotiable.
Ann Covington owns 75% or more of CovingtonAlsina. The leadership team of CovingtonAlsina includes Chief Compliance Officer Ann Covington. It has 10 employees, 4 of them in advisory roles.
Staff
- 10 employees
- 4 in advisory functions
- 4 state-registered reps
- 3 insurance agents
- Owns 75% or more of Covingtonalsina, LLC
Ann Covington
Control person · since February 2016
CovingtonAlsina’s regulatory assets grew Infinity× from $0 (July 2023) to $283M (August 2026); employees rose from 4 to 10.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Aug 2026August 2026 | $283M | 1,241 | 10 | 2 |
| Jul 2025July 2025 | $189M | 476 | 3 | 2 |
| May 2024May 2024 | $149M | 425 | 4 | 1 |
| Jul 2023July 2023 | $0 | 0 | 4 | 1 |
Besides its headquarters, CovingtonAlsina has 1 office, with 2 listed addresses across 2 states.
Florida · 1 listed address
- 2114 Oak Street, JacksonvilleHQ
Maryland · 1 listed address
- 67 West Street, Annapolis
Contact and registration details
- Legal name
- Covingtonalsina, LLC
- Headquarters
- 2114 Oak Street, Jacksonville, FL 32204
- Website
- covingtonalsina.com
- Phone
- 904-449-7326
- @covingtonalsina
- SEC file
- 801-128186
- Structure
- Florida LLC
- Fiscal year end
- December
CovingtonAlsina’s named custodian for separately managed accounts is SEI Investments Distribution ($282M). CovingtonAlsina does not have custody of client assets.
- SEI Investments DistributionSEI Investments Distribution Co. · Oaks, PA · $282M100%
At year end, CovingtonAlsina’s separately managed accounts were mostly in funds (54%) and stocks (29%).
What the accounts hold
- Stocks29%
- Funds54%
- Bonds8%
- State and local bonds4%
- Investment grade corporate bonds4%
- Cash3%
- Other3%
- Depository receipts, lp and pp3%
Filed values cover 97%. The neutral 3% gap has no reported category.
How many clients does CovingtonAlsina have?
CovingtonAlsina has 1,241 clients and manages $283 million for them, as of August 2026. They include 1,146 individual clients, 90 high-net-worth individuals and 3 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 August 2026
What services does CovingtonAlsina offer?
CovingtonAlsina provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does CovingtonAlsina charge?
CovingtonAlsina charges 0.15%–1.25% a year for its Portfolio Management Fees. The fee is billed in arrears and is negotiable.
Source: FORM ADV PART 2A- COVINGTONALSINA, filed 3 February 2026
Which custodians does CovingtonAlsina use?
CovingtonAlsina’s separately managed account assets are held at SEI Investments Distribution Co. (Oaks, PA), with $282M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 August 2026
How many financial advisors does CovingtonAlsina have?
CovingtonAlsina has 4 investment adviser representatives registered with state securities authorities, out of 10 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does CovingtonAlsina invest in?
At the end of its last fiscal year, CovingtonAlsina’s separately managed accounts held 54% registered funds (mutual funds, ETFs, BDCs), 29% exchange-traded equities, 4% state and local bonds, 4% investment grade corporate bonds, 3% cash and equivalents and 3% other. The 3% other category is described as: Depository Receipts, LP and PP.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns CovingtonAlsina?
CovingtonAlsina’s direct owner is Ann Covington (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 26 August 2026
How does CovingtonAlsina get paid?
CovingtonAlsina is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact CovingtonAlsina?
CovingtonAlsina’s main office is at 2114 Oak Street, Jacksonville, FL 32204. Its phone number is 904-449-7326. Its website is covingtonalsina.com.