Compass Financial Group provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 2,500 clients last fiscal year.
Compass Financial Group reports 2,826 clients. They include 2,512 individual clients, 304 high-net-worth individuals, and 10 corporations and other businesses. Of its assets, 100.0% ($1.48B across 2,826 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $1.48B.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 89% | 37% |
| High-net-worth individuals | 11% | 62% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | <1% | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 2,512 | $547M | 36.9% | $218K |
| High-net-worth individuals | 304 | $925M | 62.4% | $3.04M |
| Charitable organizations | Fewer than 5 | $1M | 0.1% | — |
| Corporations and other businesses | 10 | $10M | 0.7% | $1M |
| Total | 2,826 | $1.48B | 100% | — |
- Clients
- 2,512
- Regulatory AUM
- $547M
- AUM share
- 36.9%
- Avg. per client
- $218K
- Clients
- 304
- Regulatory AUM
- $925M
- AUM share
- 62.4%
- Avg. per client
- $3.04M
- Clients
- Fewer than 5
- Regulatory AUM
- $1M
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- 10
- Regulatory AUM
- $10M
- AUM share
- 0.7%
- Avg. per client
- $1M
Total
- Clients
- 2,826
- Regulatory AUM
- $1.48B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 2500
Compass Financial Group charges up to 1.50% a year for its Comprehensive portfolio management. The fee is billed in advance and is negotiable.
Fee details and sources
John Haller owns 25% to 50% of Compass Financial Group. The leadership team of Compass Financial Group includes President John Haller. It has 13 employees, 7 of them in advisory roles.
Leadership
- John HallerPresident, Chief Compliance Officer, & Direct Owner
- Jesse HallerVice President & Direct Owner
- Jasen HallerDirect Owner
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
- Jose Addink
- Jasen David Haller
- Jesse David Haller
- John David Haller
- Ezekiel Myles Klosterman
- Caleb Burl Shives
- Ashley Maria Tucker
Staff
- 13 employees
- 7 in advisory functions
- 7 state-registered reps
- 7 insurance agents
- 1 soliciting firm
- Owns 25% to 50% of Compass Financial Group, Inc
John Haller
Control person · since March 2011
- Owns 25% to 50% of Compass Financial Group, Inc
Jesse Haller
Control person · since March 2011
- Owns 25% to 50% of Compass Financial Group, Inc
Jasen Haller
Control person · since May 2015
Compass Financial Group’s regulatory assets grew 2.2× from $670M (May 2021) to $1.48B (August 2026); clients rose from 2,500 to 2,826 and employees from 4 to 13.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $1.48B | 2,826 | 13 | 1 |
| July 2025 | $1.23B | 2,675 | 13 | 1 |
| May 2024 | $995M | 2,385 | 7 | 1 |
| August 2023 | $807M | 2,300 | 6 | 1 |
| May 2022 | $760M | 2,435 | 6 | 1 |
| May 2021 | $670M | 2,500 | 4 | 1 |
Besides its headquarters, Compass Financial Group has 0 offices, with 1 listed address in South Dakota.
South Dakota · 1 listed address
- 4300 South Louise Ave., Suite 300, Sioux FallsHQ
Contact and registration details
- Legal name
- Compass Financial Group, Inc
- Headquarters
- 4300 South Louise Ave., Suite 300, Sioux Falls, SD 57106
- Website
- compassfin.net
- Phone
- 605-338-7150
- @compassfin
- SEC file
- 801-76392
- Structure
- South Dakota corporation
- Fiscal year end
- April
Compass Financial Group uses Charles Schwab ($1.48B) as custodian for its separately managed accounts. Compass Financial Group has custody of $795M in client assets for 1,819 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.48B100%
At year end, Compass Financial Group’s separately managed accounts were mostly in funds (96%). Its reported 13F holdings for the quarter ended 30 June 2026 total $872M across 119 positions; the largest are Vanguard World FD (19.1%), Vanguard Index Fds (14.9%) and Schwab Strategic TR (12.9%).
What the accounts hold
- Stocks3%
- Funds96%
- Registered funds95%
- Pooled vehicles1%
- Cash1%
Reported 13F holdings
- $872M
- Reported 13F value
- 119
- Positions
- 79.6%
- In the 10 largest
- +21.9%
- Value vs. prior quarter
- Vanguard World FD · Inf Tech ETF19.1%
- Vanguard Index Fds · S&P 500 ETF Shs14.9%
- Schwab Strategic TR · US Brd Mkt ETF12.9%
- Vanguard World FD · Consum Stp ETF11.4%
- Vanguard World FD · Industrial ETF6.1%
- Vanguard Index Fds · Total Stk Mkt4.6%
- Vanguard Specialized Funds · Div App ETF3.1%
- Schwab Strategic TR · US Lcap GR ETF2.7%
- SPDR Series Trust · ST Str PR Sp15002.5%
- Vanguard Whitehall Fds · Intl Dvd ETF2.2%
Together, the ten largest are 79.6% of reported value.
How many clients does Compass Financial Group have?
Compass Financial Group has 2,826 clients and manages $1.48 billion for them, as of August 2026. They include 2,512 individual clients, 304 high-net-worth individuals, and 10 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 August 2026
What services does Compass Financial Group offer?
Compass Financial Group provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Compass Financial Group charge?
Compass Financial Group charges up to 1.50% a year for its Comprehensive portfolio management. The fee is billed in advance and is negotiable.
Which custodians does Compass Financial Group use?
Compass Financial Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.48B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 August 2026
How many financial advisors does Compass Financial Group have?
Compass Financial Group has 7 investment adviser representatives registered with state securities authorities, out of 13 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 7 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Compass Financial Group invest in?
At the end of its last fiscal year, Compass Financial Group’s separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 3% exchange-traded equities, 1% pooled vehicles (private funds and similar) and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Compass Financial Group?
Compass Financial Group’s direct owners are John Haller, Jesse Haller and Jasen Haller, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 24 August 2026
How does Compass Financial Group get paid?
Compass Financial Group is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Compass Financial Group?
Compass Financial Group’s main office is at 4300 South Louise Ave., Suite 300, Sioux Falls, SD 57106. Its phone number is 605-338-7150. Its website is compassfin.net.