Clarity Financial Planners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Clarity Financial Planners reports 38 clients. They include 26 high-net-worth individuals and 12 individual clients. Of its assets, 99.6% ($132M across 211 accounts) are managed with discretion; $531K across 2 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 32% | 2% |
| High-net-worth individuals | 68% | 97% |
| Corporations and other businesses | Fewer than 5 | 1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 12 | $2.18M | 1.6% | $181K |
| High-net-worth individuals | 26 | $128M | 96.9% | $4.94M |
| Corporations and other businesses | Fewer than 5 | $1.91M | 1.4% | — |
| Total | 38 | $132M | 100% | — |
- Clients
- 12
- Regulatory AUM
- $2.18M
- AUM share
- 1.6%
- Avg. per client
- $181K
- Clients
- 26
- Regulatory AUM
- $128M
- AUM share
- 96.9%
- Avg. per client
- $4.94M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.91M
- AUM share
- 1.4%
- Avg. per client
- —
Total
- Clients
- 38
- Regulatory AUM
- $132M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Clarity Financial Planners charges 0.40%–1.00% a year for its Comprehensive Financial Planning and Portfolio Management. The fee is billed in advance and has a $24,000 annual minimum.
Fee details and sources
Shannon Moenkhaus owns 75% or more of Clarity Financial Planners. The leadership team of Clarity Financial Planners includes Chief Compliance Officer Shannon Moenkhaus. It has 2 employees, 1 of them in advisory roles.
Staff
- 2 employees
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Clarity Financial Planners, LLC
Shannon Moenkhaus
Control person · since September 2015
Clarity Financial Planners’ regulatory assets grew from $111M (June 2024) to $132M (March 2026); clients rose from 36 to 38 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $132M | 38 | 2 | 1 |
| Jun 2025June 2025 | $119M | 37 | 2 | 1 |
| Jun 2024June 2024 | $111M | 36 | 2 | 1 |
Besides its headquarters, Clarity Financial Planners has 0 offices, with 1 listed address in 1 state.
Missouri · 1 listed address
- 168 N. Meramec Avenue, Suite 150, ClaytonHQ
Contact and registration details
- Legal name
- Clarity Financial Planners, LLC
- Headquarters
- 168 N. Meramec Avenue, Suite 150, Clayton, MO 63105
- Website
- clarityfinancialplanners.com
- Phone
- 314-548-2260
- @clarity-financial-planners
- SEC file
- 801-130103
- Structure
- Missouri LLC
- Fiscal year end
- December
Clarity Financial Planners’ named custodians for separately managed accounts are Altruist ($89.8M, 68%), Charles Schwab ($41.9M, 32%) and Tiaa ($775K, 1%). Clarity Financial Planners does not have custody of client assets.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $41.9M32%
- TiaaTiaa · St Louis, MO · $775K1%
- AltruistAltruist Financial LLC · Smithfield, RI · $89.8M68%
At year end, Clarity Financial Planners’ separately managed accounts were mostly in stocks (76%) and funds (22%).
What the accounts hold
- Stocks76%
- Funds22%
- Bonds2%
How many clients does Clarity Financial Planners have?
Clarity Financial Planners has 38 clients and manages $132 million for them, as of March 2026. They include 26 high-net-worth individuals and 12 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Clarity Financial Planners offer?
Clarity Financial Planners provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Clarity Financial Planners charge?
Clarity Financial Planners charges 0.40%–1.00% a year for its Comprehensive Financial Planning and Portfolio Management. The fee is billed in advance and has a $24,000 annual minimum.
Source: CLARITY FINANCIAL PLANNERS ADV BROCHURE, filed 31 March 2026
Which custodians does Clarity Financial Planners use?
Clarity Financial Planners’ separately managed account assets are held at Altruist Financial LLC (Smithfield, RI), with $89.8M, Charles Schwab & Co., Inc. (San Francisco, CA), with $41.9M and Tiaa (St Louis, MO), with $775K. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Clarity Financial Planners have?
Clarity Financial Planners has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Clarity Financial Planners invest in?
At the end of its last fiscal year, Clarity Financial Planners’ separately managed accounts held 76% exchange-traded equities, 22% registered funds (mutual funds, ETFs, BDCs) and 2% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Clarity Financial Planners?
Clarity Financial Planners’ direct owner is Shannon Moenkhaus (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Clarity Financial Planners get paid?
Clarity Financial Planners is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Clarity Financial Planners?
Clarity Financial Planners’ main office is at 168 N. Meramec Avenue, Suite 150, Clayton, MO 63105. Its phone number is 314-548-2260. Its website is clarityfinancialplanners.com.
