Clarity Financial Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year.
Clarity Financial Advisors reports 992 clients. They include 964 individual clients, 21 high-net-worth individuals, and 6 pension and profit-sharing plans. Of its assets, 100.0% ($150M across 2,210 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 97% | 75% |
| High-net-worth individuals | 2% | 21% |
| Pension and profit-sharing plans | <1% | 3% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 964 | $112M | 75.0% | $116K |
| High-net-worth individuals | 21 | $31.6M | 21.1% | $1.5M |
| Pension and profit-sharing plans | 6 | $4.75M | 3.2% | $791K |
| Charitable organizations | Fewer than 5 | $1.04M | 0.7% | $1.04M |
| Total | 992 | $150M | 100% | — |
- Clients
- 964
- Regulatory AUM
- $112M
- AUM share
- 75.0%
- Avg. per client
- $116K
- Clients
- 21
- Regulatory AUM
- $31.6M
- AUM share
- 21.1%
- Avg. per client
- $1.5M
- Clients
- 6
- Regulatory AUM
- $4.75M
- AUM share
- 3.2%
- Avg. per client
- $791K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.04M
- AUM share
- 0.7%
- Avg. per client
- $1.04M
Total
- Clients
- 992
- Regulatory AUM
- $150M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Clarity Financial Advisors is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and commissions. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Estate Planning through Wealth.com
- Estate planning through Wealth.com is a fixed fee of $500 to $3,000, negotiable.
- Financial Planning and Consulting
- Financial planning and consulting is billed hourly at $300, or as a fixed engagement fee typically from $500 to $5,000.
Trevor Shultz owns 50% to 75% of Clarity Financial Advisors. The leadership team of Clarity Financial Advisors includes Chief Compliance Officer Trevor Shultz. It has 9 employees, 6 of them in advisory roles.
Staff
- 9 employees
- 6 in advisory functions
- 6 state-registered reps
- 2 insurance agents
- 1 soliciting firm
- Owns 50% to 75% of Clarity Financial Advisors LLC
Trevor Shultz
Control person · since September 2022
- Owns 50% to 75% of Clarity Financial Advisors LLC
William Root
Control person · since September 2022
Clarity Financial Advisors’ regulatory assets grew 2.9× from $51.2M (February 2023) to $150M (September 2026); clients rose from 669 to 992 and employees from 8 to 9.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $150M | 992 | 9 | 8 |
| Mar 2025March 2025 | $99.9M | 862 | 2 | 2 |
| May 2024May 2024 | $79.9M | 806 | 4 | 2 |
| Feb 2023February 2023 | $51.2M | 669 | 8 | 2 |
Besides its headquarters, Clarity Financial Advisors has 7 offices (5 private residences, listed without an address), with 3 listed addresses in 1 state.
Florida · 3 listed addresses
- 260 1st Ave S., St. PetersburgHQ
- 6901 Professional Pkwy E., Lakewood Ranch
- 6740 Crosswinds DR. N., St. Petersburg
Contact and registration details
- Legal name
- Clarity Financial Advisors LLC
- Headquarters
- 260 1st Ave S., St. Petersburg, FL 33710
- Website
- theclarityfinancial.com
- Phone
- 816-786-5031
- SEC file
- 801-126778
- Structure
- Florida LLC
- Fiscal year end
- December
Clarity Financial Advisors’ named custodian for separately managed accounts is Altruist ($137M). Clarity Financial Advisors does not have custody of client assets.
- AltruistAltruist Financial LLC · Culver City, CA · $137M100%
At year end, Clarity Financial Advisors’ separately managed accounts were mostly in funds (82%).
What the accounts hold
- Stocks2%
- Funds82%
- Cash9%
- Other7%
- Buffered unit investment trusts7%
How many clients does Clarity Financial Advisors have?
Clarity Financial Advisors has 992 clients and manages $150 million for them, as of September 2026. They include 964 individual clients, 21 high-net-worth individuals, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 September 2026
What services does Clarity Financial Advisors offer?
Clarity Financial Advisors provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Clarity Financial Advisors use?
Clarity Financial Advisors’ separately managed account assets are held at Altruist Financial LLC (Culver City, CA), with $137M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 September 2026
How many financial advisors does Clarity Financial Advisors have?
Clarity Financial Advisors has 6 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Clarity Financial Advisors invest in?
At the end of its last fiscal year, Clarity Financial Advisors’ separately managed accounts held 82% registered funds (mutual funds, ETFs, BDCs), 9% cash and equivalents, 7% other and 2% exchange-traded equities. The 7% other category is described as: Buffered Unit Investment Trusts.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Clarity Financial Advisors?
Clarity Financial Advisors’ direct owners are Trevor Shultz (50% to 75%) and William Root (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 21 September 2026
How does Clarity Financial Advisors get paid?
Clarity Financial Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Clarity Financial Advisors?
Clarity Financial Advisors’ main office is at 260 1st Ave S., St. Petersburg, FL 33710. Its phone number is 816-786-5031. Its website is theclarityfinancial.com.
