Clarity Capital Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Clarity Capital Advisors reports 74 clients. They include 55 high-net-worth individuals, 11 pension and profit-sharing plans, and 8 individual clients. Of its assets, 100.0% ($406M across 274 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 11% | 1% |
| High-net-worth individuals | 74% | 88% |
| Pension and profit-sharing plans | 15% | 11% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 8 | $4.37M | 1.1% | $547K |
| High-net-worth individuals | 55 | $357M | 87.7% | $6.48M |
| Pension and profit-sharing plans | 11 | $45.5M | 11.2% | $4.13M |
| Total | 74 | $406M | 100% | $5.49M |
- Clients
- 8
- Regulatory AUM
- $4.37M
- AUM share
- 1.1%
- Avg. per client
- $547K
- Clients
- 55
- Regulatory AUM
- $357M
- AUM share
- 87.7%
- Avg. per client
- $6.48M
- Clients
- 11
- Regulatory AUM
- $45.5M
- AUM share
- 11.2%
- Avg. per client
- $4.13M
Total
- Clients
- 74
- Regulatory AUM
- $406M
- AUM share
- 100%
- Avg. per client
- $5.49M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Clarity Capital Advisors is paid through fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Cheri Franklin owns 50% to 75% of Clarity Capital Advisors. The leadership team of Clarity Capital Advisors includes Chief Compliance Officer Jay Franklin. It has 2 employees.
Leadership
- Jay FranklinManaging Member and Chief Compliance Officer
- Cheri FranklinManaging Member
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Cheri Ada Franklin
- Jay David Franklin
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Clarity Capital Advisors, LLC
Cheri Franklin
Control person · since February 2016
- Owns 25% to 50% of Clarity Capital Advisors, LLC
Jay Franklin
Control person · since February 2015
Clarity Capital Advisors’ regulatory assets grew 3.4× from $119M (June 2021) to $406M (February 2026); clients rose from 39 to 74 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $406M | 74 | 2 | 1 |
| January 2025 | $324M | 71 | 2 | 1 |
| January 2024 | $294M | 72 | 2 | 1 |
| January 2023 | $236M | 65 | 2 | 1 |
| March 2022 | $220M | 54 | 2 | 1 |
| June 2021 | $119M | 39 | 2 | 1 |
Besides its headquarters, Clarity Capital Advisors has 0 offices, with 1 listed address in Florida.
Florida · 1 listed address
- 9040 Town Center Parkway, Lakewood RanchHQ
Contact and registration details
- Legal name
- Clarity Capital Advisors, LLC
- Headquarters
- 9040 Town Center Parkway, Lakewood Ranch, FL 34202
- Website
- claritycapitaladvisors.com
- Phone
- 800-345-4635
- SEC file
- 801-120316
- Structure
- Florida LLC
- Fiscal year end
- December
Clarity Capital Advisors uses Charles Schwab ($360M) as custodian for its separately managed accounts. Clarity Capital Advisors has custody of $23.8M in client assets for 10 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $360M100%
At year end, Clarity Capital Advisors’ separately managed accounts were mostly in funds (79%) and cash (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $239M across 95 positions; the largest are Vanguard Index Fds (8.7%), Dimensional ETF Trust (6.8%) and American Centy ETF TR (5.9%).
What the accounts hold
- Stocks4%
- Funds79%
- Bonds4%
- U.S. government and agency bonds3%
- Investment grade corporate bonds1%
- Cash13%
Reported 13F holdings
- $239M
- Reported 13F value
- 95
- Positions
- 51.1%
- In the 10 largest
- +11.2%
- Value vs. prior quarter
- Vanguard Index Fds · Total Stk Mkt8.7%
- Dimensional ETF Trust · US Core EQT Mkt6.8%
- American Centy ETF TR · US EQT ETF5.9%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt5.4%
- Vanguard Star Fds · VG TL Intl Stk F4.6%
- American Centy ETF TR · Intl EQT ETF4.1%
- Vanguard Index Fds · Value ETF4.0%
- Vanguard Index Fds · S&P 500 ETF Shs4.0%
- Vanguard BD Index Fds · Short Trm Bond3.8%
- Vanguard Malvern Fds · Strm Infproidx3.7%
Together, the ten largest are 51.1% of reported value.
How many clients does Clarity Capital Advisors have?
Clarity Capital Advisors has 74 clients and manages $406 million for them, as of February 2026. They include 55 high-net-worth individuals, 11 pension and profit-sharing plans, and 8 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 February 2026
What services does Clarity Capital Advisors offer?
Clarity Capital Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Clarity Capital Advisors use?
Clarity Capital Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $360M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 February 2026
How many financial advisors does Clarity Capital Advisors have?
Clarity Capital Advisors has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Clarity Capital Advisors invest in?
At the end of its last fiscal year, Clarity Capital Advisors’ separately managed accounts held 79% registered funds (mutual funds, ETFs, BDCs), 13% cash and equivalents, 4% exchange-traded equities, 3% U.S. government and agency bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Clarity Capital Advisors?
Clarity Capital Advisors’ direct owners are Cheri Franklin (50% to 75%) and Jay Franklin (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 3 February 2026
How does Clarity Capital Advisors get paid?
Clarity Capital Advisors is paid through fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Clarity Capital Advisors registered with the SEC?
Yes, Clarity Capital Advisors has been registered with the SEC as an investment adviser since 12 February 2021. Its CRD number is 282405 and its SEC file number is 801-120316.
Source: Form ADV Part 1A, Item 1, filed 3 February 2026; IAPD firm record
How do I contact Clarity Capital Advisors?
Clarity Capital Advisors’ main office is at 9040 Town Center Parkway, Lakewood Ranch, FL 34202. Its phone number is 800-345-4635. Its website is claritycapitaladvisors.com.