Clarity Asset Management provides financial planning, portfolio management for individuals and small businesses, educational seminars, and education planning. Financial planning was provided to 101–250 clients last fiscal year.
Clarity Asset Management reports 271 clients. They include 182 individual clients, 88 high-net-worth individuals and 1 charitable organization. Of its assets, 100.0% ($257M across 613 accounts) are managed with discretion. It advised 6 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 67% | 34% |
| High-net-worth individuals | 32% | 66% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 182 | $87.2M | 33.9% | $479K |
| High-net-worth individuals | 88 | $170M | 65.9% | $1.93M |
| Charitable organizations | Fewer than 5 | $524K | 0.2% | $524K |
| Total | 271 | $257M | 100% | — |
- Clients
- 182
- Regulatory AUM
- $87.2M
- AUM share
- 33.9%
- Avg. per client
- $479K
- Clients
- 88
- Regulatory AUM
- $170M
- AUM share
- 65.9%
- Avg. per client
- $1.93M
- Clients
- Fewer than 5
- Regulatory AUM
- $524K
- AUM share
- 0.2%
- Avg. per client
- $524K
Total
- Clients
- 271
- Regulatory AUM
- $257M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 6
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Clarity Asset Management charges 0.35%–1.00% a year for its Investment Management Services. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning services
- Financial planning is offered for up to $500, negotiable; the fee may be waived for clients who also engage the Advisor for investment management.
Kacy and Sophie Bass Revocable Trust owns 50% to 75% of Clarity Asset Management. The leadership team of Clarity Asset Management includes Chief Compliance Officer Julie Siegel. It has 5 employees, 4 of them in advisory roles.
Leadership
- Julie SiegelChief Compliance Officer
- Kacy BassPartner
- Nevin ConlonPartner, Treasurer & Secretary
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Kacy Parker Bass
- Nevin Michael Conlon
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 50% to 75% of Clarity Asset Management, Inc.
Kacy and Sophie Bass Revocable Trust
since April 2020
Kacy Bass
Trustee · Control person · since April 2016
Sophie Bass
Trustee · since April 2016
- Owns 50% to 75% of Clarity Asset Management, Inc.
Nevin and Samantha Conlon Revocable Trust
since April 2020
Nevin Conlon
Trustee · Control person · since June 2017
Samantha Conlon
Trustee · since June 2017
Clarity Asset Management’s regulatory assets grew from $200M (May 2021) to $257M (September 2026); clients rose from 244 to 271 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $257M | 271 | 5 | 4 |
| March 2025 | $222M | 267 | 5 | 6 |
| July 2024 | $204M | 265 | 5 | 6 |
| March 2023 | $191M | 266 | 5 | 6 |
| February 2022 | $227M | 257 | 5 | 6 |
| May 2021 | $200M | 244 | 5 | 6 |
Besides its headquarters, Clarity Asset Management has 3 offices (3 private residences, listed without an address), with 1 listed address in Iowa.
Iowa · 1 listed address
- 2117 Philadelphia Street, Suite 100, AmesHQ
Contact and registration details
- Legal name
- Clarity Asset Management, Inc.
- Headquarters
- 2117 Philadelphia Street, Suite 100, Ames, IA 50010
- Website
- investmentclarity.com
- Phone
- 515-233-3152
- SEC file
- 801-78348
- Founded
- 1998
- Structure
- Iowa corporation
- Fiscal year end
- December
Clarity Asset Management uses Fidelity ($257M) as custodian for its separately managed accounts. Clarity Asset Management has custody of $54.8M in client assets for 57 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $257M100%
At year end, Clarity Asset Management’s separately managed accounts were mostly in stocks (67%) and funds (32%). Its reported 13F holdings for the quarter ended 30 June 2026 total $204M across 66 positions; the largest are SPDR Ser TR (12.4%), Invesco Exch Traded FD TR II (9.4%) and Vanguard BD Index Fds (5.6%).
What the accounts hold
- Stocks67%
- Funds32%
- Cash1%
Reported 13F holdings
- $204M
- Reported 13F value
- 66
- Positions
- 55.4%
- In the 10 largest
- +3.3%
- Value vs. prior quarter
- SPDR Ser TR · Portfolio S&P50012.4%
- Invesco Exch Traded FD TR II · S&P 500 Momntm9.4%
- Vanguard BD Index Fds · Intermed Term5.6%
- iShares TR · Esg Awr MSCI USA4.8%
- Capital Grp Fixed Incm ETF T · US Multi-sector4.2%
- Victory Portfolios II · Shares Free Cash4.1%
- Dimensional ETF Trust · Internatnal Val4.0%
- Capital Grp Fixed Incm ETF T · Core Bond ETF3.7%
- Capital Grp Fixed Incm ETF T · Municipal Income3.6%
- American Centy ETF TR · US Quality Grow3.6%
Together, the ten largest are 55.4% of reported value.
How many clients does Clarity Asset Management have?
Clarity Asset Management has 271 clients and manages $257 million for them, as of September 2026. They include 182 individual clients, 88 high-net-worth individuals and 1 charitable organization.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 September 2026
What services does Clarity Asset Management offer?
Clarity Asset Management provides financial planning, portfolio management for individuals and small businesses, educational seminars, and education planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Clarity Asset Management charge?
Clarity Asset Management charges 0.35%–1.00% a year for its Investment Management Services. The fee is billed in arrears and is negotiable.
Source: CLARITY ASSET MANAGEMENT DISCLOSURE BROCHURE, filed 18 September 2026
Which custodians does Clarity Asset Management use?
Clarity Asset Management’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $257M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 September 2026
How many financial advisors does Clarity Asset Management have?
Clarity Asset Management has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Clarity Asset Management invest in?
At the end of its last fiscal year, Clarity Asset Management’s separately managed accounts held 67% exchange-traded equities, 32% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Clarity Asset Management?
Clarity Asset Management’s direct owners are Kacy and Sophie Bass Revocable Trust (50% to 75%) and Nevin and Samantha Conlon Revocable Trust (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 18 September 2026
How does Clarity Asset Management get paid?
Clarity Asset Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Clarity Asset Management registered with the SEC?
Yes, Clarity Asset Management has been registered with the SEC as an investment adviser since 23 July 2013. Its CRD number is 115699 and its SEC file number is 801-78348.
Source: Form ADV Part 1A, Item 1, filed 18 September 2026; IAPD firm record
How do I contact Clarity Asset Management?
Clarity Asset Management’s main office is at 2117 Philadelphia Street, Suite 100, Ames, IA 50010. Its phone number is 515-233-3152. Its website is investmentclarity.com.