Cassaday & Co Wealth Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 1–10 clients last fiscal year.
Cassaday & Co Wealth Management reports 3,267 clients. They include 2,017 high-net-worth individuals, 1,125 individual clients and 80 charitable organizations. Of its assets, 100.0% ($7.14B across 3,267 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 34% | 4% |
| High-net-worth individuals | 62% | 94% |
| Pension and profit-sharing plans | 1% | <1% |
| Charitable organizations | 2% | 1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,125 | $287M | 4.0% | $255K |
| High-net-worth individuals | 2,017 | $6.71B | 93.9% | $3.32M |
| Pension and profit-sharing plans | 34 | $39.5M | 0.6% | $1.16M |
| Charitable organizations | 80 | $83.1M | 1.2% | $1.04M |
| Corporations and other businesses | 11 | $24.2M | 0.3% | $2.2M |
| Total | 3,267 | $7.14B | 100% | $2.19M |
- Clients
- 1,125
- Regulatory AUM
- $287M
- AUM share
- 4.0%
- Avg. per client
- $255K
- Clients
- 2,017
- Regulatory AUM
- $6.71B
- AUM share
- 93.9%
- Avg. per client
- $3.32M
- Clients
- 34
- Regulatory AUM
- $39.5M
- AUM share
- 0.6%
- Avg. per client
- $1.16M
- Clients
- 80
- Regulatory AUM
- $83.1M
- AUM share
- 1.2%
- Avg. per client
- $1.04M
- Clients
- 11
- Regulatory AUM
- $24.2M
- AUM share
- 0.3%
- Avg. per client
- $2.2M
Total
- Clients
- 3,267
- Regulatory AUM
- $7.14B
- AUM share
- 100%
- Avg. per client
- $2.19M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Cassaday & Co Wealth Management charges 0.50%–1.50% for its Investment Management Services. The brochure does not state whether the rate is annual. The fee is billed in arrears, is negotiable and has a $6,000 annual minimum. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Retirement plan consulting
- Billed at a pre-determined hourly rate, a fixed fee or a percentage of plan assets; fixed fees range from $5,000 to $100,000, billed quarterly in arrears.
- Standalone financial planning
- Standalone financial planning is billed hourly at $145 to $400 per hour, depending on the planner and scope of advice.
Focus Operating, LLC owns 75% or more of Cassaday & Co Wealth Management and is in turn owned by Focus Financial Partners, LLC (75% or more). The leadership team of Cassaday & Co Wealth Management includes President Stephan Cassaday and Chief Compliance Officer Neal Treanor. It has 97 employees, 32 of them in advisory roles.
Leadership
Stephan CassadayPresident
Neal TreanorChief Compliance Officer
Justin HarrisPrincipal
Christopher KrellPrincipal
Christopher YoungPrincipal
Investment adviser representatives
47 representatives listed in the SEC register as of 9 October 2026.
- Carmen Ioana Bississo
- Robert Wayne Blankenship
- Matthew Wilson Blunt
- Isabelle Claire Bodenstein
- Rachel M Boyell
- Irene Reynolds Butler
- Colin Campbell
- Kyle Stephan Cassaday
- Troy Chaplin
- Owen Stephen Collier
- Brendan Charles Condron
- Alexander George Cordoba
- Samuel Allan Ferro
- Carson Dean Filion
- Victoria Freeman
- Harrison M Fresh
- Alexander Antonio Fuentes
- Sean K Gallahan
- Christian Martin Hansen
- Nicholas Alexander Harris
- Adam Edward Huke
- Caylah Minsuk Kang
- Alex James Karkeek
- Alexander Max Kuczera
- Joshua David Lipscomb
- Andrew Patrick Malay
- Chloe S Manke
- Rahim Amir Muhammad
- Ryan Nicholas Muscatella
- Steven C Osborne
- Cayenne Lajune Rooks
- Philip Jude Sapienza
- Riley Saunders
- Leonardo Scotti
- Daniel James Sharkey
- Jordan Spiker
- Linda Stewart
- Ashli Ann Suprise
- Steven Evans Ulrich
- Alex Vazquez
- Thomas Mark Wagaman
- Jack Tanner Wrenn
Staff
- 97 employees
- 32 in advisory functions
- 36 state-registered reps
- 40 broker-dealer reps
- 24 insurance agents
- 1 soliciting firm
- Owns 75% or more of Cassaday & Co Wealth Management LLC
Focus Operating, LLC
Control person · since November 2021
- Owns 75% or more of Focus Operating, LLC
Focus Financial Partners, LLC
Control person · since January 2007
- Owns 50% to 75% of Focus Financial Partners, LLC
Focus Financial Partners Inc.
Control person · since July 2018
- Owns 75% or more of Focus Financial Partners Inc.
Ferdinand FFP Acquisition, LLC
Control person · since August 2023
- Owns 75% or more of Ferdinand FFP Acquisition, LLC
Ferdinand FFP Intermediate Holdings, LLC
Control person · since August 2023
- Owns 75% or more of Ferdinand FFP Intermediate Holdings, LLC
Ferdinand FFP Parent, Inc.
Control person · since August 2023
- Owns 75% or more of Focus Financial Partners Inc.
Ferdinand FFP Ultimate Holdings, LP
Control person · since August 2023
- Owns 50% to 75% of Ferdinand FFP Ultimate Holdings, LP
CD&R Ferdinand Holdings, L.P.
Control person · since August 2023
- Owns 25% to 50% of CD&R Ferdinand Holdings, L.P.
CD&R Ferdinand Co-Investor, L.P.
Control person · since August 2023
Cassaday & Co Wealth Management’s regulatory assets grew 1.5× from $4.63B (May 2022) to $7.14B (March 2026); clients rose from 3,085 to 3,267 and employees from 66 to 97.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $7.14B | 3,267 | 97 | 1 |
| April 2025 | $5.98B | 3,155 | 84 | 1 |
| June 2024 | $4.98B | 2,822 | 86 | 1 |
| June 2023 | $4.03B | 3,329 | 83 | 1 |
| May 2022 | $4.63B | 3,085 | 66 | 1 |
Besides its headquarters, Cassaday & Co Wealth Management has 0 offices, with 1 listed address in Virginia.
Virginia · 1 listed address
- 8180 Greensboro Drive, Suite 1180, McLeanHQ
Contact and registration details
- Legal name
- Cassaday & Co Wealth Management LLC
- Headquarters
- 8180 Greensboro Drive, Suite 1180, McLean, VA 22102
- Website
- cassaday.com
- Phone
- 703-506-8200
- @cassaday-&-company-inc.
- SEC file
- 801-122868
- Structure
- Delaware LLC
- Fiscal year end
- December
Cassaday & Co Wealth Management uses Pershing ($7.14B) as custodian for its separately managed accounts. Cassaday & Co Wealth Management has custody of $1.38B in client assets for 1,020 clients.
- PershingPershing LLC · Jersey City, NJ · $7.14B100%
At year end, Cassaday & Co Wealth Management’s separately managed accounts were mostly in stocks (65%) and funds (32%). Its reported 13F holdings for the quarter ended 30 June 2026 total $5.32B across 1,313 positions; the largest are Vanguard World FD (31.1%), iShares TR (7.0%) and iShares TR (6.2%).
What the accounts hold
- Stocks65%
- Exchange-traded equities59%
- Non-exchange-traded equities6%
- Funds32%
- Cash3%
Reported 13F holdings
- $5.32B
- Reported 13F value
- 1,313
- Positions
- 73.4%
- In the 10 largest
- +13.4%
- Value vs. prior quarter
- Vanguard World FD · Mega Grwth Ind31.1%
- iShares TR · Rus 2000 Grw ETF7.0%
- iShares TR · Rus MD CP GR ETF6.2%
- Schwab Strategic TR · US Dividend EQ5.9%
- iShares TR · S&P 500 Val ETF5.4%
- World Gold TR · SPDR Gld Minis5.0%
- Vanguard Scottsdale Fds · Long Term Treas4.1%
- iShares TR · Rus Mdcp Val ETF3.2%
- Select Sector SPDR TR · ST Str Real ETF2.8%
- iShares TR · Rus 2000 Val ETF2.7%
Together, the ten largest are 73.4% of reported value.
How many clients does Cassaday & Co Wealth Management have?
Cassaday & Co Wealth Management has 3,267 clients and manages $7.14 billion for them, as of March 2026. They include 2,017 high-net-worth individuals, 1,125 individual clients and 80 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 March 2026
What services does Cassaday & Co Wealth Management offer?
Cassaday & Co Wealth Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Cassaday & Co Wealth Management charge?
Cassaday & Co Wealth Management charges 0.50%–1.50% for its Investment Management Services. The brochure does not state whether the rate is annual. The fee is billed in arrears, is negotiable and has a $6,000 annual minimum.
Source: CASSADAY AND COMPANY WEALTH MANGEMENT, LLC PART 2A BROCHURE, filed 4 March 2026
Which custodians does Cassaday & Co Wealth Management use?
Cassaday & Co Wealth Management’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $7.14B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 March 2026
How many financial advisors does Cassaday & Co Wealth Management have?
Cassaday & Co Wealth Management has 36 investment adviser representatives registered with state securities authorities, out of 97 employees, and 32 perform investment advisory functions. 40 employees are registered representatives of a broker-dealer and 24 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Cassaday & Co Wealth Management invest in?
At the end of its last fiscal year, Cassaday & Co Wealth Management’s separately managed accounts held 59% exchange-traded equities, 32% registered funds (mutual funds, ETFs, BDCs), 6% non-exchange-traded equities and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Cassaday & Co Wealth Management?
Cassaday & Co Wealth Management is owned through a chain of holding companies by Ferdinand FFP Parent, Inc. and CD&R Ferdinand Co-Investor, L.P. Its direct owner is Focus Operating, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 9 March 2026
How does Cassaday & Co Wealth Management get paid?
Cassaday & Co Wealth Management is paid through a percentage of assets under management, hourly charges and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Cassaday & Co Wealth Management registered with the SEC?
Yes, Cassaday & Co Wealth Management has been registered with the SEC as an investment adviser since 16 December 2021. Its CRD number is 317672 and its SEC file number is 801-122868.
Source: Form ADV Part 1A, Item 1, filed 9 March 2026; IAPD firm record
How do I contact Cassaday & Co Wealth Management?
Cassaday & Co Wealth Management’s main office is at 8180 Greensboro Drive, Suite 1180, McLean, VA 22102. Its phone number is 703-506-8200. Its website is cassaday.com.