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Carry Advisors

Wealth managementDigital advice

Brooklyn, NYCRD 323620Updated

Carry Advisors is an investment adviser based in Brooklyn, NY, registered with the SEC since 2022. It provides investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $181 million, as filed on 23 September 2026.

3,375
Clients
$53.6K
AUM per individual client
2
Advisory staff
1
Offices
See fees
Annual fee

From Form ADV filed 23 September 2026SEC record

Services and clients

Carry Advisors provides portfolio management for individuals and small businesses.

Carry Advisors reports 3,375 clients. They include 1,771 high-net-worth individuals and 1,604 individual clients. Of its assets, 20.8% ($37.6M across 1,482 accounts) are managed with discretion; $143M across 7,451 accounts are not.

Clients and assets by client type
Clients3,375 clients
Assets$181M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)48%30%
High-net-worth individuals52%70%
Client breakdown and activity details
Individuals (other than HNW)
Clients
1,604
Regulatory AUM
$54.9M
AUM share
30.4%
Avg. per client
$34.2K
High-net-worth individuals
Clients
1,771
Regulatory AUM
$126M
AUM share
69.6%
Avg. per client
$71.1K

Total

Clients
3,375
Regulatory AUM
$181M
AUM share
100%
Avg. per client
$53.6K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0

Fees and minimums

Carry Advisors is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.

Ownership and people

Lettuce Financial Labs Inc. owns 75% or more of Carry Advisors and is in turn owned by Zeev Ventures X, LP (25–50%) and Ran Harpaz (25–50%). The leadership team of Carry Advisors includes Chief Compliance Officer Evan Cohen. It has 2 employees.

Leadership

  • Evan Cohen
    Chief Compliance Officer

Staff

  • 2 employees
  • 2 in advisory functions
  • 2 broker-dealer reps
Who owns the firm
Carry Advisors LLC· the adviser
  • Lettuce Financial Labs Inc.

    Control person · since May 2026

    Owns 75% or more of Carry Advisors LLC
    • Zeev Ventures X, LP

      Control person · since May 2024

      Owns 25% to 50% of Lettuce Financial Labs Inc.
      • Oren Zeev

        Indirect owner · Control person · since April 2024

    • Ran Harpaz

      Control person · since May 2026

      Owns 25% to 50% of Lettuce Financial Labs Inc.

Growth and acquisitions

Carry Advisors’ regulatory assets grew Infinity× from $0 (July 2023) to $181M (September 2026); employees were 2 in both filings.

By annual filing
Measure
Figures from each annual filing
Carry Advisors figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
September 2026$181M3,37521
May 2025$99.7M1,79531
June 2024$16.5M38231
July 2023$0021

Offices and registration details

Besides its headquarters, Carry Advisors has 0 offices, with 1 listed address in New York.

Listed office addresses by state

New York · 1 listed address

  • 10 Grand Street, Ste 1800, BrooklynHQ

Contact and registration details

Legal name
Carry Advisors LLC
Headquarters
10 Grand Street, Ste 1800, Brooklyn, NY 11249
Website
carry.com
SEC file
801-126799
Structure
Delaware LLC
Fiscal year end
December

Custodians

Carry Advisors uses Drivewealth ($181M) as custodian for its separately managed accounts. Carry Advisors does not have custody of client assets.

Reported separately managed account assets by custodian
$181M
named custodians
  • DrivewealthDrivewealth, LLC · New York City, NY · $181M100%

Investments and reported holdings

At year end, Carry Advisors’ separately managed accounts were mostly in stocks (53%) and cash (22%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks53%
  • Funds13%
  • Bonds12%
  • Cash22%

Common questions

How many clients does Carry Advisors have?

Carry Advisors has 3,375 clients and manages $181 million for them, as of September 2026. They include 1,771 high-net-worth individuals and 1,604 individual clients.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 September 2026

What services does Carry Advisors offer?

Carry Advisors provides portfolio management for individuals and small businesses.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Carry Advisors use?

Carry Advisors’ separately managed account assets are held at Drivewealth, LLC (New York City, NY), with $181M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 September 2026

How many financial advisors does Carry Advisors have?

Carry Advisors has 0 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Carry Advisors invest in?

At the end of its last fiscal year, Carry Advisors’ separately managed accounts held 53% exchange-traded equities, 22% cash and equivalents, 13% registered funds (mutual funds, ETFs, BDCs) and 12% U.S. government and agency bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Carry Advisors?

Carry Advisors is owned through a holding company by Ran Harpaz. Its direct owner is Lettuce Financial Labs Inc. (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 23 September 2026

How does Carry Advisors get paid?

Carry Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Carry Advisors?

Carry Advisors’ main office is at 10 Grand Street, Ste 1800, Brooklyn, NY 11249. Its phone number is 201-472-0612. Its website is carry.com.

Source: Form ADV Part 1A, Item 1.F, filed 23 September 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 23 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. CARRY ADVISORS BROCHURE 2A, submitted 27 July 2026.
  3. IAPD firm record, CRD 323620.
  4. SEC registered adviser data, annual Form ADV amendments filed 31 July 2023 to 23 September 2026. Items 1.F and 5.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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