{"url":"https://nivawealth.com/firms/carry-advisors-323620","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/323620","regulatoryAum":180909997,"crd":"323620","history":[{"filedOn":"2023-07-31","regulatoryAum":0,"clients":0,"employees":2,"offices":1},{"filedOn":"2024-06-12","regulatoryAum":16471619,"clients":382,"employees":3,"offices":1},{"filedOn":"2025-05-15","regulatoryAum":99690072,"clients":1795,"employees":3,"offices":1},{"filedOn":"2026-09-23","regulatoryAum":180909997,"clients":3375,"employees":2,"offices":1}],"secFileNumber":"801-126799","legalName":"Carry Advisors LLC","displayName":"Carry Advisors","slug":"carry-advisors-323620","website":"https://carry.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"digital_advice","typeLabel":"Digital advice","feeDisclosure":"full"},"founded":null,"organization":"Delaware limited liability company","fiscalYearEnd":"December","headquarters":{"street":"10 Grand Street, Ste 1800","city":"Brooklyn","state":"NY","stateName":"New York","country":"United States","postalCode":"11249"},"tradeNames":[],"registration":{"secApproved":"28 October 2022","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":53602.96207407407,"staff":{"employees":2,"advisory":2,"brokerDealerReps":2,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":180909997,"discretionary":37571556,"discretionaryAccounts":1482,"nonDiscretionary":143338441,"nonDiscretionaryAccounts":7451,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":1604,"regulatoryAum":54908697},{"label":"High-net-worth individuals","clients":1771,"regulatoryAum":126001300}],"feePrograms":[],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T17:21:49.741421+00:00","documents":[{"name":"CARRY ADVISORS BROCHURE 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052903","versionId":1052903,"submittedOn":"2026-07-27"}]},"custodians":[{"name":"Drivewealth, LLC","shortName":"Drivewealth","location":"New York City, NY","smaAssets":180909997}],"custodyNote":"Carry Advisors does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Evan Cohen","title":"Chief Compliance Officer","crd":"7485458"}],"ownership":[{"label":"Lettuce Financial Labs Inc.","detail":"Sole member in the 75% or more ownership band and a control person, since May 2026."},{"label":"Zeev Ventures X, LP","detail":"Indirect owner: a indirect owner of Lettuce Financial Labs Inc. in the 25% to 50% band and a control person, since May 2024.","parent":"Lettuce Financial Labs Inc."},{"label":"Oren Zeev","detail":"Indirect owner: indirect owner of Zeev Ventures X, LP and a control person, since April 2024.","parent":"Zeev Ventures X, LP"},{"label":"Ran Harpaz","detail":"Indirect owner: a control person of Lettuce Financial Labs Inc. in the 25% to 50% band and a control person, since May 2026.","parent":"Lettuce Financial Labs Inc."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"New York","offices":1,"addresses":[{"street":"10 Grand Street, Ste 1800","city":"Brooklyn","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"201-472-0612","stateRegisteredReps":0,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Portfolio management for individuals and/or small businesses"],"financialPlanningClients":null,"assetMix":[{"label":"Exchange-traded equity securities","percent":53},{"label":"U.S. government/agency bonds","percent":12},{"label":"Securities issued by registered investment companies or business development companies","percent":13},{"label":"Cash and cash equivalents","percent":22}],"privateFunds":0},"sources":{"adv1FilingDate":"23 September 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/323620/PDF/323620.pdf","brochureDate":"27 July 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052903","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Carry Advisors have?","answer":"Carry Advisors has 3,375 clients and manages $181 million for them, as of September 2026. They include 1,771 high-net-worth individuals and 1,604 individual clients.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 23 September 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Carry Advisors offer?","answer":"Carry Advisors provides portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Carry Advisors use?","answer":"Carry Advisors’ separately managed account assets are held at Drivewealth, LLC (New York City, NY), with $181M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 September 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Carry Advisors have?","answer":"Carry Advisors has 0 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Carry Advisors invest in?","answer":"At the end of its last fiscal year, Carry Advisors’ separately managed accounts held 53% exchange-traded equities, 22% cash and equivalents, 13% registered funds (mutual funds, ETFs, BDCs) and 12% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Carry Advisors?","answer":"Carry Advisors is owned through a holding company by Ran Harpaz. Its direct owner is Lettuce Financial Labs Inc. (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 23 September 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Carry Advisors get paid?","answer":"Carry Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Carry Advisors?","answer":"Carry Advisors’ main office is at 10 Grand Street, Ste 1800, Brooklyn, NY 11249. Its phone number is 201-472-0612. Its website is carry.com.","source":"Form ADV Part 1A, Item 1.F, filed 23 September 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}