Carlsbad Wealth Advisory Group provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Carlsbad Wealth Advisory Group reports 248 clients. They include 168 individual clients and 80 high-net-worth individuals. Of its assets, 100.0% ($238M across 710 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 68% | 19% |
| High-net-worth individuals | 32% | 81% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 168 | $44.7M | 18.8% | $266K |
| High-net-worth individuals | 80 | $193M | 81.2% | $2.41M |
| Total | 248 | $238M | 100% | $958K |
- Clients
- 168
- Regulatory AUM
- $44.7M
- AUM share
- 18.8%
- Avg. per client
- $266K
- Clients
- 80
- Regulatory AUM
- $193M
- AUM share
- 81.2%
- Avg. per client
- $2.41M
Total
- Clients
- 248
- Regulatory AUM
- $238M
- AUM share
- 100%
- Avg. per client
- $958K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Carlsbad Wealth Advisory Group charges 0.40%–1.00% a year for its Investment Management Fee. Each asset band is charged at its own rate. The fee is billed in arrears and has a $2,500 annual minimum.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.00% |
| $500K–$3M | 0.75% |
| $3M–$10M | 0.50% |
| $10M and above | 0.40% |
Fee details and sources
Andrew Sontag owns 50% to 75% of Carlsbad Wealth Advisory Group. The leadership team of Carlsbad Wealth Advisory Group includes Chief Investment Officer Andrew Sontag and Chief Financial Officer Heather Sontag. It has 3 employees.
Leadership
- Heather SontagChief Financial Officer
- Andrew SontagChief Investment Officer/Chief Compliance Officer
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Carlsbad Wealth Advisory Group, Inc.
Andrew Sontag
Control person · since February 2008
- Owns 25% to 50% of Carlsbad Wealth Advisory Group, Inc.
Heather Sontag
Control person · since March 2023
Carlsbad Wealth Advisory Group’s regulatory assets grew from $197M (February 2021) to $238M (August 2026); clients were 248 in both filings and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $238M | 248 | 3 | 1 |
| February 2025 | $204M | 249 | 4 | 1 |
| March 2024 | $180M | 249 | 4 | 1 |
| March 2023 | $202M | 261 | 3 | 1 |
| January 2022 | $244M | 260 | 3 | 1 |
| February 2021 | $197M | 253 | 3 | 1 |
Besides its headquarters, Carlsbad Wealth Advisory Group has 0 offices, with 1 listed address in California.
California · 1 listed address
- 2011 Palomar Airport RD Ste 101, CarlsbadHQ
Contact and registration details
- Legal name
- Carlsbad Wealth Advisory Group, Inc.
- Headquarters
- 2011 Palomar Airport RD Ste 101, Carlsbad, CA 92011
- Website
- carlsbadwealth.com
- Phone
- 760-607-0812
- SEC file
- 801-107521
- Founded
- 2008
- Structure
- California corporation
- Fiscal year end
- December
Carlsbad Wealth Advisory Group uses Charles Schwab ($178M) as custodian for its separately managed accounts. Carlsbad Wealth Advisory Group does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · El Paso, TX · $178M100%
At year end, Carlsbad Wealth Advisory Group’s separately managed accounts were mostly in funds (93%).
What the accounts hold
- Stocks4%
- Funds93%
- Bonds2%
- Cash1%
How many clients does Carlsbad Wealth Advisory Group have?
Carlsbad Wealth Advisory Group has 248 clients and manages $238 million for them, as of August 2026. They include 168 individual clients and 80 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 4 August 2026
What services does Carlsbad Wealth Advisory Group offer?
Carlsbad Wealth Advisory Group provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Carlsbad Wealth Advisory Group charge?
Carlsbad Wealth Advisory Group charges 0.40%–1.00% a year for its Investment Management Fee. Each asset band is charged at its own rate. The fee is billed in arrears and has a $2,500 annual minimum.
Source: ADV FORM 2A, filed 4 August 2026
Which custodians does Carlsbad Wealth Advisory Group use?
Carlsbad Wealth Advisory Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (El Paso, TX), with $178M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 August 2026
How many financial advisors does Carlsbad Wealth Advisory Group have?
Carlsbad Wealth Advisory Group has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Carlsbad Wealth Advisory Group invest in?
At the end of its last fiscal year, Carlsbad Wealth Advisory Group’s separately managed accounts held 93% registered funds (mutual funds, ETFs, BDCs), 4% exchange-traded equities, 2% U.S. government and agency bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Carlsbad Wealth Advisory Group?
Carlsbad Wealth Advisory Group’s direct owners are Andrew Sontag (50% to 75%) and Heather Sontag (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 4 August 2026
How does Carlsbad Wealth Advisory Group get paid?
Carlsbad Wealth Advisory Group is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Carlsbad Wealth Advisory Group?
Carlsbad Wealth Advisory Group’s main office is at 2011 Palomar Airport RD Ste 101, Carlsbad, CA 92011. Its phone number is 760-607-0812. Its website is carlsbadwealth.com.