Cannon Beach Consultants provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Cannon Beach Consultants reports 122 clients. They include 66 individual clients and 56 high-net-worth individuals. Of its assets, 98.8% ($207M across 529 accounts) are managed with discretion; $2.47M across 20 accounts are not. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 54% | 10% |
| High-net-worth individuals | 46% | 90% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 66 | $21.8M | 10.4% | $331K |
| High-net-worth individuals | 56 | $187M | 89.6% | $3.35M |
| Total | 122 | $209M | 100% | $1.71M |
- Clients
- 66
- Regulatory AUM
- $21.8M
- AUM share
- 10.4%
- Avg. per client
- $331K
- Clients
- 56
- Regulatory AUM
- $187M
- AUM share
- 89.6%
- Avg. per client
- $3.35M
Total
- Clients
- 122
- Regulatory AUM
- $209M
- AUM share
- 100%
- Avg. per client
- $1.71M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Cannon Beach Consultants is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Active Retirement Plan Assets
- Active retirement plan assets are assessed an annual flat 0.38%, invoiced quarterly.
- Consulting Services
- Consulting services are charged hourly at $390 per hour, or as a fixed fee typically from $1,800 to $25,000; any retainer is capped at $1,200 for work not completed within six months.
- Financial Planning
- Financial planning is charged hourly at $390 per hour, or as a fixed fee typically from $1,800 to $25,000; any retainer is capped at $1,200 for work not completed within six months.
Junmin Chang owns 50% to 75% of Cannon Beach Consultants. Junmin Chang is CEO; the leadership team includes President Gregory Rogers. It has 2 employees.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Cannon Beach Consultants Inc
Junmin Chang
Control person · since August 2006
- Owns 50% to 75% of Cannon Beach Consultants Inc
Gregory Rogers
Control person · since October 2009
Cannon Beach Consultants’ regulatory assets grew from $197M (March 2021) to $209M (March 2026); clients were 122 in both filings and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $209M | 122 | 2 | 3 |
| Mar 2025March 2025 | $176M | 112 | 2 | 2 |
| Mar 2024March 2024 | $259M | 135 | 2 | 3 |
| Mar 2023March 2023 | $212M | 126 | 2 | 3 |
| Mar 2022March 2022 | $229M | 125 | 2 | 3 |
| Mar 2021March 2021 | $197M | 128 | 2 | 3 |
Besides its headquarters, Cannon Beach Consultants has 2 offices, with 3 listed addresses across 3 states.
California · 1 listed address
- 2603 Camino Ramon, Suite 416, San RamonHQ
Massachusetts · 1 listed address
- 1330 Beacon Street, Brookline
North Carolina · 1 listed address
- 5000 Centregreen Way, Cary
Contact and registration details
- Legal name
- Cannon Beach Consultants Inc
- Headquarters
- 2603 Camino Ramon, Suite 416, San Ramon, CA 94583
- Website
- cannonbeachco.com
- Phone
- 888-839-9399
- @10255007
- SEC file
- 801-66973
- Founded
- 2006
- Structure
- California corporation
- Fiscal year end
- December
Cannon Beach Consultants’ named custodian for separately managed accounts is Fidelity ($209M). Cannon Beach Consultants has custody of $207M for 122 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $209M100%
At year end, Cannon Beach Consultants’ separately managed accounts were mostly in funds (65%) and cash (20%).
What the accounts hold
- Stocks15%
- Funds65%
- Bonds1%
- Cash20%
How many clients does Cannon Beach Consultants have?
Cannon Beach Consultants has 122 clients and manages $209 million for them, as of March 2026. They include 66 individual clients and 56 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does Cannon Beach Consultants offer?
Cannon Beach Consultants provides financial planning, portfolio management for individuals and small businesses, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Cannon Beach Consultants use?
Cannon Beach Consultants’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $209M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does Cannon Beach Consultants have?
Cannon Beach Consultants has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Cannon Beach Consultants invest in?
At the end of its last fiscal year, Cannon Beach Consultants’ separately managed accounts held 65% registered funds (mutual funds, ETFs, BDCs), 20% cash and equivalents, 15% exchange-traded equities and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Cannon Beach Consultants?
Cannon Beach Consultants’ direct owners are Junmin Chang (50% to 75%) and Gregory Rogers (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does Cannon Beach Consultants get paid?
Cannon Beach Consultants is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Cannon Beach Consultants?
Cannon Beach Consultants’ main office is at 2603 Camino Ramon, Suite 416, San Ramon, CA 94583. Its phone number is 888-839-9399. Its website is cannonbeachco.com.