BWM Planning provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 51–100 clients last fiscal year.
BWM Planning reports 86 clients. They include 69 high-net-worth individuals and 17 individual clients. Of its assets, 86.1% ($401M across 330 accounts) are managed with discretion; $64.7M across 28 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 20% | 2% |
| High-net-worth individuals | 80% | 67% |
| Corporations and other businesses | Fewer than 5 | 32% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 17 | $7.77M | 1.7% | $457K |
| High-net-worth individuals | 69 | $310M | 66.6% | $4.49M |
| Corporations and other businesses | Fewer than 5 | $148M | 31.8% | — |
| Total | 86 | $465M | 100% | — |
- Clients
- 17
- Regulatory AUM
- $7.77M
- AUM share
- 1.7%
- Avg. per client
- $457K
- Clients
- 69
- Regulatory AUM
- $310M
- AUM share
- 66.6%
- Avg. per client
- $4.49M
- Clients
- Fewer than 5
- Regulatory AUM
- $148M
- AUM share
- 31.8%
- Avg. per client
- —
Total
- Clients
- 86
- Regulatory AUM
- $465M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
BWM Planning is paid through hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Investment Management and Ongoing Financial Planning
- Flat annual fee by asset band: $25,000 up to $5,000,000 in assets, rising to $70,000 for $26,000,001 to $30,000,000; negotiable for taxable estates. Paid in advance, monthly or quarterly.
- Project Based Financial Planning
- Fixed fee from $500 to $5,000, negotiable, or hourly at $450; half of a fixed fee is due at the start, not more than $1,200 more than six months in advance.
Justin Brownlee owns 50% to 75% of BWM Planning. The leadership team of BWM Planning includes Chief Operating Officer Jared Machen. It has 6 employees, 5 of them in advisory roles.
Staff
- 6 employees
- 5 in advisory functions
- 5 state-registered reps
- Owns 50% to 75% of BWM Planning LLC
Justin Brownlee
Control person · since June 2019
- Owns 10% to 25% of BWM Planning LLC
Jared Machen
Control person · since September 2020
- Owns 10% to 25% of BWM Planning LLC
Nathan Steele
since August 2022
BWM Planning’s regulatory assets grew 2.6× from $182M (August 2023) to $465M (March 2026); clients rose from 50 to 86 and employees from 3 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $465M | 86 | 6 | 3 |
| Jul 2025July 2025 | $296M | 66 | 5 | 6 |
| Jun 2024June 2024 | $212M | 60 | 3 | 3 |
| Aug 2023August 2023 | $182M | 50 | 3 | 3 |
Besides its headquarters, BWM Planning has 2 offices (1 private residence, listed without an address), with 2 listed addresses in 1 state.
Texas · 2 listed addresses
- 10000 Memorial Drive, Suite 440, HoustonHQ
- 1227 W Magnolia Ave, Fort Worth
Contact and registration details
- Legal name
- BWM Planning LLC
- Headquarters
- 10000 Memorial Drive, Suite 440, Houston, TX 77024
- Website
- bwmplanning.com
- Phone
- 281-377-3170
- @40908409
- SEC file
- 801-127789
- Structure
- Texas LLC
- Fiscal year end
- December
BWM Planning’s named custodians for separately managed accounts are Fidelity ($401M, 88%) and Charles Schwab ($57.1M, 12%). BWM Planning has custody of $21M for 21 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $401M88%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $57.1M12%
At year end, BWM Planning’s separately managed accounts were mostly in funds (75%) and stocks (16%).
What the accounts hold
- Stocks16%
- Funds75%
- Bonds6%
- Cash3%
How many clients does BWM Planning have?
BWM Planning has 86 clients and manages $465 million for them, as of March 2026. They include 69 high-net-worth individuals and 17 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 March 2026
What services does BWM Planning offer?
BWM Planning provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does BWM Planning use?
BWM Planning’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $401M and Charles Schwab & Co., Inc. (Westlake, TX), with $57.1M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 March 2026
How many financial advisors does BWM Planning have?
BWM Planning has 5 investment adviser representatives registered with state securities authorities, out of 6 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does BWM Planning invest in?
At the end of its last fiscal year, BWM Planning’s separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 16% exchange-traded equities, 6% U.S. government and agency bonds and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns BWM Planning?
BWM Planning’s direct owners are Justin Brownlee (50% to 75%), Jared Machen (10% to 25%) and Nathan Steele (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 13 March 2026
How does BWM Planning get paid?
BWM Planning is paid through hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact BWM Planning?
BWM Planning’s main office is at 10000 Memorial Drive, Suite 440, Houston, TX 77024. Its phone number is 281-377-3170. Its website is bwmplanning.com.