Breakthru Advisory Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 11–25 clients last fiscal year.
Breakthru Advisory Services reports 21 clients. They include 15 high-net-worth individuals and 6 individual clients. Of its assets, 100.0% ($126M across 82 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 29% | <1% |
| High-net-worth individuals | 71% | 99% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 6 | $1.13M | 0.9% | $188K |
| High-net-worth individuals | 15 | $125M | 99.1% | $8.31M |
| Total | 21 | $126M | 100% | $5.99M |
- Clients
- 6
- Regulatory AUM
- $1.13M
- AUM share
- 0.9%
- Avg. per client
- $188K
- Clients
- 15
- Regulatory AUM
- $125M
- AUM share
- 99.1%
- Avg. per client
- $8.31M
Total
- Clients
- 21
- Regulatory AUM
- $126M
- AUM share
- 100%
- Avg. per client
- $5.99M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Breakthru Advisory Services charges up to 1.50% a year for its Asset Management. The fee is billed in advance or in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting is billed hourly at a maximum of $500 an hour; plan fees are billed on completion.
Breakthru Strategies Inc. owns 75% or more of Breakthru Advisory Services and is in turn owned by Jerald Jendusa (75% or more). The leadership team of Breakthru Advisory Services includes Chief Compliance Officer Abigail Lemke. It has 4 employees, 2 of them in advisory roles.
Leadership
- Abigail LemkeChief Compliance Officer
- Jerald JendusaManaging Member
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- 1 insurance agent
- 1 soliciting firm
- Owns 75% or more of Breakthru Advisory Services, LLC
Breakthru Strategies Inc.
Control person · since May 2024
- Owns 75% or more of Breakthru Strategies Inc.
Jerald Jendusa
Control person · since February 2022
Breakthru Advisory Services’ regulatory assets fell from $210M (January 2025) to $126M (July 2026); clients fell from 500 to 21 and employees rose from 2 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $126M | 21 | 4 | 1 |
| January 2025 | $210M | 500 | 2 | 1 |
Besides its headquarters, Breakthru Advisory Services has 0 offices, with 1 listed address in Wisconsin.
Wisconsin · 1 listed address
- W160S6550 Commerce DR., Suite 210, MuskegoHQ
Other business names
Breakthru Advisory Services has reported 2 other business names to the SEC.
- The Breakthru Family
- The Breakthru Multi-Family Office
Contact and registration details
- Legal name
- Breakthru Advisory Services, LLC
- Headquarters
- W160S6550 Commerce DR., Suite 210, Muskego, WI 53150-7961
- Website
- breakthrufamily.com
- Phone
- 414-837-5337
- @thebreakthrufamily
- SEC file
- 801-130880
- Structure
- Wisconsin LLC
- Fiscal year end
- December
Breakthru Advisory Services uses Charles Schwab ($55M) as custodian for its separately managed accounts. Breakthru Advisory Services has custody of $12M in client assets for 2 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $55M100%
At year end, Breakthru Advisory Services’ separately managed accounts were largely in funds (49%) and stocks (36%). Its reported 13F holdings for the quarter ended 30 June 2026 total $29.8M across 14 positions; the largest are State Str SPDR S&P 500 ETF T (18.1%), J P Morgan Exchange Traded F (14.3%) and iShares TR (12.8%).
What the accounts hold
- Stocks36%
- Funds49%
- Bonds13%
- Cash2%
Reported 13F holdings
- $29.8M
- Reported 13F value
- 14
- Positions
- 94.2%
- In the 10 largest
- −52.3%
- Value vs. prior quarter
- State Str SPDR S&P 500 ETF T · TR Unit18.1%
- J P Morgan Exchange Traded F · Mortgage Backed14.3%
- iShares TR · Russell 2000 ETF12.8%
- iShares TR · MSCI Eafe ETF12.6%
- iShares TR · Core S&P500 ETF8.4%
- Northern Lts FD TR II · Essen 40 Stk ETF7.9%
- iShares TR · 0-3 Mth Treasury6.2%
- First TR Exchng Traded FD VI · FT Ladd Buff ETF5.8%
- Invesco Qqq TR · Unit Ser 15.6%
- SPDR Series Trust · ST Str SP Aero2.5%
Together, the ten largest are 94.2% of reported value.
How many clients does Breakthru Advisory Services have?
Breakthru Advisory Services has 21 clients and manages $126 million for them, as of July 2026. They include 15 high-net-worth individuals and 6 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 July 2026
What services does Breakthru Advisory Services offer?
Breakthru Advisory Services provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Breakthru Advisory Services charge?
Breakthru Advisory Services charges up to 1.50% a year for its Asset Management. The fee is billed in advance or in arrears and is negotiable.
Source: ADV 2A, filed 29 July 2026
Which custodians does Breakthru Advisory Services use?
Breakthru Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $55M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 July 2026
How many financial advisors does Breakthru Advisory Services have?
Breakthru Advisory Services has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Breakthru Advisory Services invest in?
At the end of its last fiscal year, Breakthru Advisory Services’ separately managed accounts held 49% registered funds (mutual funds, ETFs, BDCs), 36% exchange-traded equities, 13% state and local bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Breakthru Advisory Services?
Breakthru Advisory Services is owned through a holding company by Jerald Jendusa. Its direct owner is Breakthru Strategies Inc. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 29 July 2026
How does Breakthru Advisory Services get paid?
Breakthru Advisory Services is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Breakthru Advisory Services?
Breakthru Advisory Services’ main office is at W160S6550 Commerce DR., Suite 210, Muskego, WI 53150-7961. Its phone number is 414-837-5337. Its website is breakthrufamily.com.